"UP."

Bronze Spike
Title"UP."
ClientAUSTRALIAN DEFENCE FORCE RECRUITING
Product / ServiceAUSTRALIAN AIR FORCE
CategoryA05. Cinematography
EntrantHAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Idea Creation HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA
Production GOODOIL FILMS Sydney, AUSTRALIA
Contributing Alt.VFX Brisbane, AUSTRALIA
Contributing 2 NYLON STUDIOS Sydney, AUSTRALIA
Contributing 3 AUSTRALIAN DEFENCE FORCE RECRUITING CANBERRA, AUSTRALIA

Brief Explanation

The cinematic language of our film was designed to be bold and original, with a balance of dynamic and powerful visuals to entice and excite, punctuated with moments of calmness and introspection to inspire. Our structure loosely follows the lives of several characters, each with a different goal, on different stage of their journey. The camera aimed to capture each in a way appropriate to their individual story, in a highly cinematic style aimed at creating emotion and awe. In terms of the lensing and movement, we wanted each scene to have it’s own look and feel, full of latent potential, life and energy, while not being overwhelmed by it. By doing so we were able to represent the key values of the overall message - ambition, potential, passion, determination, humanity, excitement and achievement. Balance was the structural key, but inspiration and motivation was the visual objective.

Credits

Name Company Position
Nicole Hetherington Havas Worldwide Australia Art Director
Stuart Alexander Havas Worldwide Australia Art Director
Simon Fowler Havas Worldwide Australia Copywriter
Dan Smith Havas Worldwide Australia Managing Director
Charlie Read Havas Worldwide Australia Account Director
Belinda Bennett Havas Worldwide Australia Account Manager
Monique Pardavi Havas Worldwide Australia Head of TV
Phil Johnston Havas Worldwide Australia Planning Director
JH Beetge Goodoil Films Director
Sam Long Goodoil Films Executive Producer
Llew Griffiths Goodoil Films Producer
Jeremy Rouse Goodoil Films Director Of Photography
Bernard Garry The Editors Editor
Jed Kurzell Jed Kurzell Composer
Simon Lister Nylon Studios Sound designer
Stuart Turner Havas Worldwide Australia Executive Creative Director
Mark Tallis Havas Worldwide Australia Art Director
Cameron Dowsett Havas Worldwide Australia Copywriter
Daniel Fryer Havas Worldwide Australia Copywriter
Darren Cole Havas Worldwide Australia Head of Design
Seamus Higgins Havas Worldwide Australia Executive Creative Director