| Title | SUPERFOODS + NATURE BOOST |
| Brand | BLACKMORES |
| Product / Service | BLACKMORES SUPERFOODS POWDER |
| Category | A10. Animation |
| Entrant | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Idea Creation | THE MONKEYS Sydney, AUSTRALIA |
| Production | PHOTOPLAY FILMS Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Emma Thompson | Photoplay Films | Senior Producer |
| Paul Di Vito | Blackmores | Chief Marketing & Digital Officer |
| Cameron Coulter | Blackmores | Group Marketing Manager |
| Marnie Corrigan | Blackmores | Senior Product Manager |
| Melanie Dretvic | Blackmores | Assistant Product Manager |
| Scott Nowell | The Monkeys | Executive Creative Director |
| Paul Bruce | The Monkeys | Creative Director |
| Callan McKean | The Monkeys | Art Director / Copywriter |
| Thea Carone | The Monkeys | Head of TV Production |
| Wendy Gillies | The Monkeys | Agency Producer |
| Kelly Spence | The Monkeys | Group Content Director |
| Ciaran Miller-Stubbs | The Monkeys | Content Director |
| Liza Schulnerg | The Monkeys | Senior Content Manager |
| Oliver Lawrance | Photoplay Films | Executive Producer |
| Sam Lewis | Freelancer | Animator |
| Dylan McIntyre | Resolution Design | Designer |
| Simon Kane | Song Zu | Sound Engineer |
| Alex Schieder | The Monkeys | Art Director / Copywriter |
| Mollie Hill | The Monkeys | Planning Director |
| Lucinda Schreiber | Photoplay FIlms | Director |
| Jonathan Rossiter | Freelancer | Director Of Photography |
| Alex Holmes | Freelancer | Art Director |
| Ben Masters | Freelancer | Food Stylist |
| Jonathan Chong | Freelancer | Animator |
| Brad Hurt | Resolution Design | Offline Editor |
| Kent Boswell | Resolution Design | Producer |
Centering on the premise that food is a powerful, yet natural way to reach optimal nutrition and wellbeing; the spot offers fun and smart ways to add an extra nutritional boost to daily meals through the use of Blackmores Superfoods. Demonstrated within a fun and engaging stop motion animation the spot combines stunning imagery & sophisticated art direction, pushing innovation to a whole new level with a strikingly clean and contemporary design aesthetic. Employing a range of techniques and media - from studio photography to stop-motion animation and 2D animation, each individual shot of the campaign displaying beautiful composition to articulate the narrative, captivating the viewers imagination with striking and colourful montages of food and design.