| Title | HELLO |
| Brand | NZ TRANSPORT AGENCY |
| Product / Service | DRIVE PHONE FREE |
| Category | A03. Casting |
| Entrant | CURIOUS FILM Sydney, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO WELLINGTON, NEW ZEALAND |
| Idea Creation 2 | PROXIMITY NEW ZEALAND Wellington, NEW ZEALAND |
| Idea Creation 3 | NZ TRANSPORT AGENCY Wellington, NEW ZEALAND |
| Production | CURIOUS FILM Auckland, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Brigid Alkema | Clemenger BBDO | Executive Creative Director |
| Emily Beautrais | Clemenger BBDO | Creative Director |
| Steve Hansen | Clemenger BBDO | Art Director |
| Marty Gray | Clemenger BBDO | Agency Producer |
| Jen Gasson | Clemenger BBDO | Agency Producer |
| Mike Gwyther | Clemenger BBDO | Agency Sound Creative |
| Linda Major | Clemenger BBDO | Group Account Director |
| Bethany Omeri | Clemenger BBDO | Account Director |
| Matt Barnes | Clemenger BBDO | Account Manager |
The content piece is set to Lionel Richie’s hit ‘Hello’ – we see passengers intercepting their driver’s hand as it reaches for the phone, a simple and non-verbal request for the driver to put their passenger’s safety first.