Title | MAMAMETAL HOUSE MAID |
Brand | KATAOKA&CO.,LTD |
Product / Service | VAN HOUTEN COCOA |
Category | A07. Use of Original Music |
2 of 3 Campaign | |
Entrant | AOI PRO Tokyo, JAPAN |
Idea Creation | TOKYU AGENCY Tokyo, JAPAN |
Production | AOI PRO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
TETSUSHI KAWACHI | TOKYU AGENCY INC. | Creative Director, Copy Writter, Planner |
TOSHIMI HAYASHI | TOKYU AGENCY INC. | ART DIRECTOR |
YOKO OSOEGAWA | TOKYU AGENCY INC. | Planner |
DAISUKE NISHIMURA | TOKYU AGENCY INC. | PR |
AKIRA UEMOTO | N/A | ACCOUNT EXECUTIVE |
SATSUKI NAGAI | N/A | ACCOUNT EXECUTIVE |
SHIGEO MATSUYAMA | CluB_A | Director |
KEISUKE IMAMURA | Voyager | Cinematographer |
HISAYA KATOH | AOI Pro. Inc. | Executive Producer |
KAZUKI SATO | AOI Pro. Inc. | Producer |
TAKUMA ISO | AOI Pro. Inc. | Production Manager |
MINAGAWABONMIE | Freelance | Stylist |
MIYO SEKIYA | b-side | Hair and Make Up Artist |
MAKOTO ODA | Freelance | Lighting Director |
KENJI HASHIMOTO | amana | Post Producer |
MAYU YAMAMOTO | amana | Assistant Producer |
YUSUKE HINO | amana | Assistant Producer |
HIROSHI ISHIKAWA | amana | Photographer |
JUN OKUBO | Freelance | Food Coordinator |
YUTA OKUBO | Freelance | Web Director |
KAORI YAMAGUCHI | aru&dede&pipi | Food Advertiser |
YOSHIKAZU FURUYA | kyoei arts | Artist |
AKIFUMI HOSODA | TSUMIKI | CG |
RENJI KUMAI | origami | Music Composer |
N/A | LIBERTY | Animator |
Van Houten wanted to become "mom's best friend" - the brand to which mothers turn to relieve their everyday stress. So we formed a heavy metal band called "MAMAMETAL," which released a series of songs shouting out the daily frustrations that mothers normally cannot express. The aim was for this to be an empowering tool. This video releases those small frustrations on behalf of mothers. A husband who never helps out around the house and drives his wife hard all the time. The wife finally explodes in anger at the way he treats her. For example, he gets her to do everything such as picking up the phone although he is sitting right next to it. Instantly, the kind wife transforms into a heavy metal singer, and she wreaks her frustration through a metal song. In real life, Van Houten helps sweeten her up.