Brief Explanation

Van Houten wanted to become "mom's best friend" - the brand to which mothers turn to relieve their everyday stress. So we formed a heavy metal band called "MAMAMETAL," which released a series of songs shouting out the daily frustrations that mothers normally cannot express. The aim was for this to be an empowering tool. This video releases those small frustrations on behalf of mothers. A husband who never helps out around the house and drives his wife hard all the time. The wife finally explodes in anger at the way he treats her. For example, he gets her to do everything such as picking up the phone although he is sitting right next to it. Instantly, the kind wife transforms into a heavy metal singer, and she wreaks her frustration through a metal song. In real life, Van Houten helps sweeten her up.