Title | SHOW THEM WHAT YOU'VE GOT |
Brand | OTSUKA PHARMACEUTICAL CO. |
Product / Service | CALORIEMATE |
Category | A12. Achievement in Production |
Entrant | AOI PRO Tokyo, JAPAN |
Idea Creation | CATCH Tokyo, JAPAN |
Idea Creation 2 | HAKUHODO INC. Tokyo, JAPAN |
Production | AOI PRO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Akihiro Fukube | catch Inc. | Creartive Director |
Takuro Enomoto | HAKUHODO Inc. | Art Director |
Hiroyuki Yamada | AOI Pro. Inc. | Executive Producer |
Shota Kawaguchi | AOI Pro. Inc. | Producer |
Tsugihisa Tanaka | VOYAGER | Director |
Toru Midorikawa | Melody Punch | Sound Designer |
Rikiya Saito | AOI Pro. Inc. | Production Manager |
Arisa Mochizuki | AOI Pro. Inc. | Production Manager |
Orie Ichihashi | Kyoko Sato Office | Cinematographer |
Takuya Sakimoto | Freelance | Lighting Designer |
Tatsuhiro Negishi | HAKUHODO Inc. | Account Manager |
Kei Akai | HAKUHODO Inc. | Account Manager |
Yuko Mizumoto | HAKUHODO Inc. | Account Manager |
Takeshi Sato | HAKUHODO Inc. | Account Manager |
A nervous young high-school girl is about to take the life changing university entrance exam. Filled with angst, she looks at the blackboard in front of her. Suddenly emotional memories of her supportive family and the personal effort and sacrifices she has put into her rigorous studies for this very day plays out on the chalkboard as a stop-frame animation. Seeing this gives her the confidence she needed. Calorie Mate shows their support to all exam takers with their message “Show them What You’ve Got”!
The chalkboard stop-frame animation consists of 6,328 images. Using only chalk on a blackboard, with no post produced artwork involved, each individual image was intricately hand drawn with an amazing attention to the smallest of detail and photographed one by one. 34 actual university art school students spent 2,623 hours drawing on 5 chalkboards simultaneously to create this amazing feat of animation. As you can imagine, using chalk on a blackboard as the canvas was an extremely difficult and unknown medium for these art students. But with pride and unswerving determination, they were able to create a film that was not only sympathetic & symbolic of the many years spent in school studying but showed their support for the students who were about to embark on a moment that would change their lives forever….their university entrance exams.