Title | ART OF TIME |
Brand | SEIKO HOLDINGS CORPORATION |
Product / Service | SEIKO |
Category | A12. Achievement in Production |
Entrant | AOI PRO Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | ISOBAR Tokyo, JAPAN |
PR | DENTSU PUBLIC RELATIONS Tokyo, JAPAN |
Production | AOI PRO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Wataru Yamamoto | Dentsu inc. | Creative Director |
Kazuhiro Amano | DENTSU INC. | Strategic Planner |
Kazuyoshi Ochi | DENTSU INC. | Communication Planner |
Yu Takahashi | DENTSU INC. | Art Director |
Satomi Takeda | DENTSU INC. | Copywriter |
Masaya Nakamura | DENTSU INC. | Account Exective |
Kazue Marushima | DENTSU INC. | Account Exective |
Takashi Omori | DENTSU ISOBAR INC. | Producer |
Kei Takahashi | AOI Pro. Inc. | Director |
Takuo Saito | AOI Pro. Inc. | Producer |
Sota Yoshida | AOI Pro. Inc. | Producer |
Kana Terashima | AOI Pro. Inc. | Digital Coordinator |
Hiroki Ando | Freelance | Cinematographer |
Makoto Jukuroki | Freelance | Lighting Designer |
Azusa Kawano | TATEO inc. | Production Designer |
Mitsuaki Kayanuma | GIVS | Special Effect |
Yusuke Uchiyama | otoco Inc. | Music Producer |
Etsuko Yakushimaru | MIRAI records | Singer |
Shinji Hattori | Seiko Holdings Corporation | Client |
Shinji Hattori | Seiko Holdings Corporation | Client |
Seiko craftsmen created a delicate Rube Goldberg Machine comprised of an astonishing 1200 intricate parts, some as small as 0.7mm.
47 different parts totaling 1200 in all were used with the smallest measuring at 0.7 mm. The Rube Goldberg Machine was precisely calculated to prevent the lag of even one part which could bring it all to a stop. It is truly a music video packed with the craftsmanship of a high quality watch.