| Title | THE CHARM OF READING |
| Brand | AMAZON |
| Product / Service | KINDLE PAPERWHITE |
| Category | A04. Production Design / Art Direction |
| Entrant | McCANN & SPENCER Hong Kong, HONG KONG |
| Idea Creation | McCANN & SPENCER Hong Kong, HONG KONG |
| Production | SUCH FILMS Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Spencer Wong | McCann & Spencer | Creative Chairman |
| Wendy Ho | McCann & Spencer | Agency Producer |
| Winnie Chan | McCann & Spencer | Creative Director |
| Jackson Wong | McCann & Spencer | Creative Director |
| Shine Liu | McCann & Spencer | Creative Director |
| Maisy Choi | Such Films | Film Director |
| Chan Siu Ming | Such Films | Cinematographer |
| Himberly Chan | Such Films | Executive Producer |
| Maisy Choi / Chan Siu Ming | Such Films | Director / Cinematographer |
| Lok Chan | N/A | Editor |
| Edtrick Lou | Ping Pong & Wee Wee Ltd. | Colorist |
| Wing Cheung /Gail Choi | N/A | Post Producer |
Reading is, and should be, an effortless yet emotional and transformative experience that can be enjoyed anywhere. The film depicts various stylish individuals enveloped in timeless, fantastic mindscapes that have been evoked by the charm of reading from Amazon China's new e-reader, the Kindle PaperWhite. Thanks to this simple, stylish device, passionate readers can fully immerse themselves in the charms of reading, wherever and whenever they wish.