Title | MARVELLOUS CREATIONS WE |
Brand | CADBURY |
Product / Service | CADBURY MARVELLOUS CREATIONS |
Category | A07. Use of Original Music |
Entrant | RAFAEL MAY MUSIC Sydney, AUSTRALIA |
Idea Creation | SAPIENTNITRO Southbank, Vic, AUSTRALIA |
Production | RAFAEL MAY MUSIC Sydney, AUSTRALIA |
Production 2 | THE JACKY WINTER GROUP Melbourne, AUSTRALIA |
Production 3 | FLUTTER Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Dom Bartolo | Flutter | Director |
Sam Raphael | Jacky Winter | Producer |
Chris Shoolman | SapientNitro | Creative Director |
Michael Yang | SapientNitro | Copywriter |
Bodhi Burathoki | SapientNitro | Art Director |
Fushia O'Hara | Flutter | Animation Producer |
Melanie Matthews | Flutter | Concept Artist |
Rafael May | Rafael May Music | Executive Music Producer |
Through the narrative of an original song, animation takes you from a lonely world to an open, more social, brighter and happier place keyed to a world filled with Cadbury Marvellous Creations. The animation was published in different forms: One allowed the public to crowd colour separate frames of the film, thousands of which were collated and republished as a hyper-coloured extravaganza. Another featured explosions of colour as the Cadbury Marvello’s bounced into the story.