| Title | INSIDE THE JOKE |
| Brand | MELBOURNE INTERNATIONAL COMEDY FESTIVAL |
| Product / Service | MELBOURNE INTERNATIONAL COMEDY FESTIVAL |
| Category | A01. Direction |
| Entrant | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Idea Creation | CLEMENGER BBDO MELBOURNE, AUSTRALIA |
| Production | REVOLVER/WILL O'ROURKE Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| James McGrath | Clemenger BBDO, Melbourne | Creative Chairman |
| Ant Keogh | Clemenger BBDO, Melbourne | Executive Creative Director |
| Ant Phillips | Clemenger BBDO, Melbourne | Creative Director |
| Richard Williams | Clemenger BBDO, Melbourne | Creative Director |
| Luke Thompson | Clemenger BBDO, Melbourne | Senior Art Director |
| Jim Robbins | Clemenger BBDO, Melbourne | Senior Copywriter |
| Paul McMillan | Clemenger BBDO, Melbourne | Managing Director |
| Khia Croy | Clemenger BBDO, Melbourne | Account Director |
| Sonia Von Bibra | Clemenger BBDO, Melbourne | Executive Producer |
| Lisa Moro | Clemenger BBDO, Melbourne | Senior TV Producer |
| Matt Pearce | Clemenger BBDO, Melbourne | Strategic Planner |
| Steve Rogers | Revolver/Will O'Rourke | Director |
| Michael Ritchie | Revolver/Will O'Rourke | Managing Director/Executive Producer |
| Pip Smart | Revolver/Will O'Rourke | Executive Producer/Producer |
| Peter James | Revolver/Will O'Rourke | Director of Photography |
| Alexandre de Franceschi | N/A | Editor |
| N/A | The Editors | Editing House |
| Sam Coates | Finish | Online Artist |
| Christine Trodd | N/A | Colourist |
| Paul Le Couteur | Flagstaff Studios | Sound Designer/Engineer |
| N/A | Flagstaff Studios | Sound House |
| Steven Jones-Evans | Revolver/Will O'Rourke | Production Designer |
The spot plays off the old 'a bishop, a Scotsman and a judge walk into a bar' premise, and features a few of these worn, beyond dry characters questioning where it's all headed.