| Title | DADS #SHARETHELOAD |
| Brand | PROCTER & GAMBLE INDIA |
| Product / Service | ARIEL MATIC |
| Category | A02. Script |
| Entrant | BBDO INDIA Mumbai, INDIA |
| Idea Creation | BBDO INDIA Mumbai, INDIA |
| Media | MEDIACOM Mumbai, INDIA |
| Name | Company | Position |
|---|---|---|
| Josy Paul | BBDO India | Chairman & Chief Creative Officer |
| Hemant Shringy | BBDO India | Executive Creative Director |
| Shimit Amin | Red Ice Films | Director |
| Gary Grewal | Red Ice Films | Producer |
A video where a father writes a heartfelt apology to his daughter for having been a wrong role model.