Title Brand Product / Service Entrant Company Location Production Company Location Award
E01 Augmented Reality (AR)
TINYMOS
TINYMOS / TINYMOS ASTROPHOTOGRAPHY CAMERA
Y&R SINGAPORE / TINYMOS Singapore SINGAPORE
GOOGLE - SINGAPORE TIME WALK
GOOGLE / EDUCATION / HISTORY
GOOGLE ASIA PACIFIC Singapore SINGAPORE MEDIAMONKS SINGAPORE Singapore SINGAPORE
E02 Virtual Reality (VR)
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA
INSIDE/OUT: THE WORLD'S FIRST PRODUCT LAUNCH IN VR
ONEPLUS / ONEPLUS 2
JACK MORTON WORLDWIDE Boston HONG KONG JACK MORTON WORLDWIDE Central Hong Kong / MEDIA REVERSE Amsterdam HONG KONG / THE NETHERLANDS
FAW-VW THE NEXT GENERATION MAGOTAN LAUCH DIGITAL CAMPAIGN
FAW-VW / MAGOTAN
TRIO ISOBAR Shanghai CHINA TRIO ISOBAR Shanghai CHINA
WRC REAL PLAY
HYUNDAI MOTOR COMPANY / HYUNDAI I20 WRC
INNOCEAN WORLDWIDE Seoul / HYUNDAI MOTOR COMPANY Seoul SOUTH KOREA MOG COMMUNICATIONS Seoul / GOLD BEAR Seoul SOUTH KOREA
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE
PLAYGROUND Seoul SOUTH KOREA AFRICA PICTURES Seoul SOUTH KOREA
JEJU FLYING BIKE VR
INNISFREE / INNISFREE VR BRAND CONTENT
POSTVISUAL Seoul SOUTH KOREA POSTVISUAL Seoul SOUTH KOREA
E03 Innovative Use of Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze Spike
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo JAPAN DASH Tokyo / TOW Tokyo JAPAN
Short List
ZERO ONE BELT PROJECT
OKAMOTO INDUSTRIES / OKAMOTO ZERO ONE
BIRDMAN Tokyo / DENTSU AD-GEAR Tokyo JAPAN BIRDMAN Tokyo / GEEK PICTURES Tokyo JAPAN
LILLY VIRTUAL TREATMENT
ELI LILLY JAPAN / ELI LILLY JAPAN
HAKUHODO I-STUDIO Tokyo JAPAN HAKUHODO I-STUDIO Tokyo JAPAN
COKE PHOENIX
COCA-COLA / NON-BEVERAGES
ISOBAR CHINA GROUP Shanghai CHINA ISOBAR CHINA GROUP Shanghai CHINA
SEA SHEPHERD - RESIZE MY HOME
DDB SINGAPORE / SEA SHEPHERD CHARITY / ENVIRONMENTAL AWARENESS
DDB GROUP SINGAPORE SINGAPORE MEDIAMONKS SINGAPORE Singapore SINGAPORE
ENTER KNIGHTON
LEGO APAC / TOYS
MEDIAMONKS SINGAPORE Singapore SINGAPORE MEDIAMONKS SINGAPORE Singapore SINGAPORE
KFC WATT A BOX
KFC INDIA / KFC 5-IN-1 MEAL BOX
BLINK DIGITAL Mumbai INDIA BLINK DIGITAL Mumbai INDIA
EVERY GREETING PASSED IT'S ECLIPSE!
WRIGLEY JR. COMPANY / ECLIPSE
ARTGITAL INTERACTIVE SOLUTIONS Taipei CHINESE TAIPEI ARTGITAL INTERACTIVE SOLUTIONS Taipei CHINESE TAIPEI
COKE STUDIO FOR THE DEAF
COCA-COLA / COKE STUDIO
OGILVY & MATHER Lahore / K1ND Shanghai PAKISTAN OGILVY & MATHER Lahore / K1ND Shanghai PAKISTAN / CHINA
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
HAIR-STYLE CHANGE ROOM
UNILEVER JAPAN / AXE BLACK
ASATSU-DK Tokyo JAPAN ASATSU-DK Tokyo JAPAN
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY
R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
UMOOD
UNIQLO / UNIQLO T-SHIRTS
ISOBAR South Melbourne AUSTRALIA ISOBAR South Melbourne AUSTRALIA
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
TINYMOS
TINYMOS / TINYMOS ASTROPHOTOGRAPHY CAMERA
Y&R SINGAPORE / TINYMOS Singapore SINGAPORE
Bronze Spike
BUYLIGHT, THE INSTANT BUY BANNER BY TOKOPEDIA
TOKOPEDIA / TOKOPEDIA
IRIS WORLDWIDE INDONESIA Jakarta INDONESIA
MOTHER'S FIRST SONG: A MIRACLE VOICE RESTORATION PROJECT
AIA LIFE KOREA / AIA LIFE INSURANCE
THE CREAM UNION Seoul SOUTH KOREA THE CREAM UNION Seoul SOUTH KOREA
TOYOTA SHOWROOM 360
TOYOTA AUSTRALIA / AN INTERACTIVE REAL-TIME VEHICLE CONFIGURATION AND DISCOVERY TOOL.
ROTOR STUDIOS Sydney AUSTRALIA ROTOR STUDIOS Sydney AUSTRALIA
BARTIFICIAL INTELLIGENCE CARLSROID
SUNTORY HOLDINGS / CARLSBERG
SUN-AD COMPANY Tokyo / YOMIKO ADVERTISING Tokyo JAPAN TAIYO KIKAKU Tokyo / CATERS Tochigi JAPAN
VIDEO LYRICS
EAT KANAZAWA / PRODUCT
DENTSU INC. Tokyo / QOSMO Tokyo JAPAN DENTSU CREATIVE X Tokyo / QOSMO Tokyo JAPAN
AYAM
NANDO'S CHICKENLAND MALAYSIA / NANDO'S
TBWA \ KUALA LUMPUR MALAYSIA TBWA \ KUALA LUMPUR MALAYSIA
TRAILS OF INDIA
PULP STRATEGY COMMUNICATIONS PRIVATE / MOTORCYCLING AND PASSION BIKING
PULP STRATEGY COMMUNICATIONS New Delhi INDIA PULP STRATEGY COMMUNICATIONS New Delhi INDIA
E04 Technological Achievement in Digital Craft
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
UMOOD
UNIQLO / UNIQLO T-SHIRTS
ISOBAR South Melbourne AUSTRALIA ISOBAR South Melbourne AUSTRALIA
TINYMOS
TINYMOS / TINYMOS ASTROPHOTOGRAPHY CAMERA
Y&R SINGAPORE / TINYMOS Singapore SINGAPORE
MOTHER'S FIRST SONG: A MIRACLE VOICE RESTORATION PROJECT
AIA LIFE KOREA / AIA LIFE INSURANCE
THE CREAM UNION Seoul SOUTH KOREA THE CREAM UNION Seoul SOUTH KOREA