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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Interface & Navigation (UI)
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS 		LEO BURNETT INDONESIA Jakarta INDONESIA
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL? 		ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Bronze Spike
THE RESPONSIVE LOOKBOOK
DIESEL / CLOTHING 		FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
NIKE NSW : SNEAKER SLAM
NIKE GREATER CHINA / NIKE SNEAKER GENEALOGY 		AKQA Shanghai CHINA
Short List
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING 		J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
ANZ BANKER DESKTOP
ANZ / BANKING PLATFORM 		ISOBAR South Melbourne AUSTRALIA
MAKE YOUR MAD AD
OLX / OLX 		LEO BURNETT INDIA Mumbai INDIA
VIVID SYDNEY 2016
DESTINATION NSW / VIVID SYDNEY FESTIVAL 2016 		DRIFTER Sydney AUSTRALIA DRIFTER Sydney AUSTRALIA
A02 Digital Illustration
A DOG'S STORY
MARS / PEDIGREE 		COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
GOOD THINGS CAN BE SHARED.
AMWAY JAPAN / CORPORATE IMAGE 		McCANN ERICKSON JAPAN Tokyo JAPAN
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL? 		ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
MYTH-O-LOGIC
GODREJ SECURITY SOLUTIONS / HOME SECURITY SOLUTIONS 		HUNGAMA DIGITAL SERVICES Mumbai INDIA HUNGAMA DIGITAL SERVICES Mumbai / PICTORIAL CINEMA Mumbai INDIA
GIC HISTORY
GIC / GIC HISTORY APPLICATION 		VML Singapore SINGAPORE VML Singapore SINGAPORE
A03 Video / Moving Image
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE 		ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL? 		ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC 		BBDO INDIA Mumbai INDIA
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER 		OGILVYONE WORLDWIDE SHANGHAI CHINA
PLAYING WITH FIRE
GOOGLE AUSTRALIA / GOOGLE PLAY 		R/GA SYDNEY AUSTRALIA R/GA SYDNEY / 85P Sydney AUSTRALIA
A KIND DRONE
ENIGMO / BUYMA 		DENTSU INC. Tokyo / DRILL Tokyo JAPAN GEEK PICTURES Tokyo JAPAN
Bronze Spike
FIND YOUR MOUNTAIN
PEPSICO INDIA / MOUNTAIN DEW 		J. WALTER THOMPSON INDIA New Delhi INDIA
NATIVE MOBILE MUSIC VIDEO
KING RECORDS / LYRICAL SCHOOL 		TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo JAPAN
Silver Spike
“YOU ARE FAR FROM KNOWING ME” & “GONE WITH YOUR COMMENTS ON JIANGWEN”
DIANPING.COM / ONLINE MOVIE TICKETS SELLING 		W Shanghai CHINA W Shanghai CHINA
PAPER PLANE: NO DETAIL TOO SMALL
SINGAPORE AIRLINES / SINGAPORE AIRLINES 		DM2 Singapore SINGAPORE DM2 Singapore SINGAPORE
Short List
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8 		HOLLER SYDNEY AUSTRALIA HOLLER SYDNEY AUSTRALIA
GOING HOME
HYUNDAI MOTOR GROUP / VEHICLES PRODUCT & VEHICLES SERVICE 		PLAYGROUND Seoul SOUTH KOREA AFRICA PICTURES Seoul SOUTH KOREA
MY INNER SPACE
DOUBAN.COM / DOUBAN.COM BRANDING 		W Shanghai CHINA W Shanghai CHINA
FOOD AND FASHION BY HUIMEI
HUIMEI GROUP / HUIMEI SUMMER COLLECTION 2016 		VML SOCIAL Shanghai CHINA
MAKE YOUR MAD AD
OLX / OLX 		LEO BURNETT INDIA Mumbai INDIA
A04 Image Design
1 PIXEL WORLD –A COLOR TELLS-
PANTONE / CORPORATE BRAND 		DENTSU INC. Tokyo JAPAN
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL? 		ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
CREATE THE CURRENT FACE OF MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA 		HAVAS WORLDWIDE SHANGHAI CHINA SHINEWORKS Shanghai CHINA
A05 Music / Sound Design
COKE STUDIO FOR THE DEAF
COCA-COLA / COKE STUDIO 		OGILVY & MATHER Lahore / K1ND Shanghai PAKISTAN OGILVY & MATHER Lahore / K1ND Shanghai PAKISTAN / CHINA
A06 Typography
GREEN NAME
KIRIN COMPANY / GREEN LABEL 		DENTSU INC. Tokyo / PARTY Tokyo JAPAN CAVIAR Tokyo JAPAN
GOOD THINGS CAN BE SHARED.
AMWAY JAPAN / CORPORATE IMAGE 		McCANN ERICKSON JAPAN Tokyo JAPAN
WE ARE JUST A CHARACTER AWAY
DIANPING.COM / ONLINE RESTAURANT GROUP PURCHASE 		W Shanghai CHINA W Shanghai CHINA
A07 Overall Aesthetic Design
LIFE IS ELECTRIC
PANASONIC / PANASONIC 		DENTSU INC. Tokyo / PEN. Tokyo JAPAN DENTSU INC. Tokyo / PEN. Tokyo JAPAN
Short List
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL? 		ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Grand Prix
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING 		J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
“YOU ARE FAR FROM KNOWING ME” & “GONE WITH YOUR COMMENTS ON JIANGWEN”
DIANPING.COM / ONLINE MOVIE TICKETS SELLING 		W Shanghai CHINA W Shanghai CHINA
ANZ BANKER DESKTOP
ANZ / BANKING PLATFORM 		ISOBAR South Melbourne AUSTRALIA
AUSTRALIAN BRANDENBURG ORCHESTRA
AUSTRALIAN BRANDENBURG ORCHESTRA / AUSTRALIAN BRANDENBURG ORCHESTRA WEBSITE 		ACCENTURE INTERACTIVE Fitzroy AUSTRALIA ACCENTURE INTERACTIVE Fitzroy AUSTRALIA
MY INNER SPACE
DOUBAN.COM / DOUBAN.COM BRANDING 		W Shanghai CHINA W Shanghai CHINA
Silver Spike
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE 		DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
B01 User Experience Design (UX)
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP 		LEO BURNETT INDONESIA Jakarta INDONESIA
GUM PLAY
SUNSTAR / GUM PLAY 		PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
TOYOTA FCV PLUS
TOYOTA MOTOR CORPORATION / FCV PLUS 		PARTY Tokyo JAPAN 1-10 DESIGN Kyoto / SHIROGUMI Tokyo JAPAN
LONG LIFE LOVE
SUMITOMO RUBBER INDUSTRIES, / DUNLOP 		GREAT WORKS Tokyo JAPAN
UNO SOCIAL BARBER
SHISEIDO COMPANY, / MENS HAIR STYLING BRAND ”UNO” 		PARTY Tokyo / DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
MR.SNIFF
LOTTE CO. / ACUO 		DENTSU INC. Tokyo JAPAN DASH Tokyo / TOW Tokyo JAPAN
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE 		ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
Short List