Title Brand Product / Service Entrant Company Location Production Company Location Award
D01 Curation of Data
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
D02 Data Storytelling
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
D03 Data Visualisation
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Gold Spike
E03 Innovative Use of Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze Spike
A01 Interface & Navigation (UI)
STABILO NOTE APP
SCHWANHAUBER & CO KG / STABILO BOSS
LEO BURNETT INDONESIA Jakarta INDONESIA
B01 User Experience Design (UX)
KEEPER ALERT
PT SAMSUNG ELECTRONICS INDONESIA / SAMSUNG MOBILE KEEPER ALERT APP
LEO BURNETT INDONESIA Jakarta INDONESIA
A02 Digital Illustration
A DOG'S STORY
MARS / PEDIGREE
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
A04 Image Design
1 PIXEL WORLD –A COLOR TELLS-
PANTONE / CORPORATE BRAND
DENTSU INC. Tokyo JAPAN
A06 Typography
GREEN NAME
KIRIN COMPANY / GREEN LABEL
DENTSU INC. Tokyo / PARTY Tokyo JAPAN CAVIAR Tokyo JAPAN
A03 Video / Moving Image
SMARTPHONE POSTCARD
JAPAN POST / POSTAL SERVICE
ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
A07 Overall Aesthetic Design
LIFE IS ELECTRIC
PANASONIC / PANASONIC
DENTSU INC. Tokyo / PEN. Tokyo JAPAN DENTSU INC. Tokyo / PEN. Tokyo JAPAN
Short List
C02 Rich Media
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
E02 Virtual Reality (VR)
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
E04 Technological Achievement in Digital Craft
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
C03 Omni-Channel Storytelling
HISTORY COMES ALIVE
INTEL / INTEL REALSENSE
J. WALTER THOMPSON BEIJING CHINA
Silver Spike
B04 Overall Functional Design
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
A05 Music / Sound Design
COKE STUDIO FOR THE DEAF
COCA-COLA / COKE STUDIO
OGILVY & MATHER Lahore / K1ND Shanghai PAKISTAN OGILVY & MATHER Lahore / K1ND Shanghai PAKISTAN / CHINA
B02 Native & Built-In Feature Integration
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
E01 Augmented Reality (AR)
TINYMOS
TINYMOS / TINYMOS ASTROPHOTOGRAPHY CAMERA
Y&R SINGAPORE / TINYMOS Singapore SINGAPORE
B04 Overall Functional Design
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
D02 Data Storytelling
UMOOD
UNIQLO / UNIQLO T-SHIRTS
ISOBAR South Melbourne AUSTRALIA ISOBAR South Melbourne AUSTRALIA
B02 Native & Built-In Feature Integration
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
C02 Rich Media
UNILEVER TH VASELINE SUNSCREEN CAMPAIGN
UNILEVER TH / SUNSCREEN
AOL - MILLENNIAL MEDIA Singapore SINGAPORE AOL - MILLENNIAL MEDIA Singapore SINGAPORE
E01 Augmented Reality (AR)
GOOGLE - SINGAPORE TIME WALK
GOOGLE / EDUCATION / HISTORY
GOOGLE ASIA PACIFIC Singapore SINGAPORE MEDIAMONKS SINGAPORE Singapore SINGAPORE
E04 Technological Achievement in Digital Craft
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
C03 Omni-Channel Storytelling
THE LONGEST RED ENVELOPE
THE BALVENIE / THE BALVENIE WHISKY
MCCANN WORLDGROUP TAIWAN Taipei CHINESE TAIPEI
E02 Virtual Reality (VR)
EBAY AUSTRALIA VIRTUAL REALITY DEPARTMENT STORE
EBAY / EBAY
TRAFFIK Sydney / PULSE COMMUNICATIONS Sydney AUSTRALIA TRAFFIK Sydney AUSTRALIA
A03 Video / Moving Image
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
A04 Image Design
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
A07 Overall Aesthetic Design
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Grand Prix
A01 Interface & Navigation (UI)
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Bronze Spike
D03 Data Visualisation
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
A02 Digital Illustration
GOOD THINGS CAN BE SHARED.
AMWAY JAPAN / CORPORATE IMAGE
McCANN ERICKSON JAPAN Tokyo JAPAN
A06 Typography
GOOD THINGS CAN BE SHARED.
AMWAY JAPAN / CORPORATE IMAGE
McCANN ERICKSON JAPAN Tokyo JAPAN
D01 Curation of Data
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
B01 User Experience Design (UX)
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze Spike
E03 Innovative Use of Technology
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
B01 User Experience Design (UX)
TOYOTA FCV PLUS
TOYOTA MOTOR CORPORATION / FCV PLUS
PARTY Tokyo JAPAN 1-10 DESIGN Kyoto / SHIROGUMI Tokyo JAPAN
D01 Curation of Data
UNO SOCIAL BARBER
SHISEIDO COMPANY, / MENS HAIR STYLING BRAND ”UNO”
PARTY Tokyo / DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
E03 Innovative Use of Technology
MR.SNIFF
LOTTE CO. / ACUO
DENTSU INC. Tokyo JAPAN DASH Tokyo / TOW Tokyo JAPAN
Short List
A02 Digital Illustration
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
B02 Native & Built-In Feature Integration
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
D03 Data Visualisation
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
A03 Video / Moving Image
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA / ARIEL MATIC
BBDO INDIA Mumbai INDIA
A06 Typography
WE ARE JUST A CHARACTER AWAY
DIANPING.COM / ONLINE RESTAURANT GROUP PURCHASE
W Shanghai CHINA W Shanghai CHINA
A01 Interface & Navigation (UI)
THE RESPONSIVE LOOKBOOK
DIESEL / CLOTHING
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
C02 Rich Media
JEJU FLYING BIKE VR
INNISFREE / INNISFREE VR BRAND CONTENT
POSTVISUAL Seoul SOUTH KOREA POSTVISUAL Seoul SOUTH KOREA
A04 Image Design
CREATE THE CURRENT FACE OF MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA
HAVAS WORLDWIDE SHANGHAI CHINA SHINEWORKS Shanghai CHINA
C03 Omni-Channel Storytelling
MASTER KONG KUNGFU OF NOODLES
MASTER KONG / NOODLES
TRIO ISOBAR Shanghai CHINA TRIO ISOBAR Shanghai CHINA
E02 Virtual Reality (VR)
THE WORLD’S FIRST VR MOBILE LIVE BASEBALL GAME BROADCAST, KT GIGA VR
KT / GIGA VR
CHEIL WORLDWIDE Seoul SOUTH KOREA ROCKET Seoul SOUTH KOREA