Title Brand Product / Service Entrant Company Location Production Company Location Award
B01 User Experience Design (UX)
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Bronze Spike
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
MILLENNIUM HOTELS AND RESORTS: DIGITAL TRANSFORMATION
MILLENNIUM HOTELS & RESORTS / HOTEL & LODGING
MULLENLOWE PROFERO Singapore SINGAPORE MULLENLOWE PROFERO Singapore SINGAPORE
FACE TO FACE
OTSUKA PHARMACEUTICAL CO. / EDUCATION OF MENTAL DISORDERS
TOPPAN PRINTING Tokyo JAPAN
Short List
KIT MAIL HOLOGRAM
NESTLÉ JAPAN, JAPAN POST / KIT KAT
J. WALTER THOMPSON JAPAN Tokyo JAPAN AMANA Tokyo / RIZING Tokyo JAPAN
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze Spike
TINYMOS
TINYMOS / TINYMOS ASTROPHOTOGRAPHY CAMERA
Y&R SINGAPORE / TINYMOS Singapore SINGAPORE
ANZ BANKER DESKTOP
ANZ / BANKING PLATFORM
ISOBAR South Melbourne AUSTRALIA
NESTLÉ TEMPTATIONS MATCH MAKER
NESTLÉ PHILIPPINES / NESTLÉ TEMPTATIONS ICE CREAM
NUWORKS INTERACTIVE LABS, INC. Pasig THE PHILIPPINES NUWORKS INTERACTIVE LABS, INC. Pasig THE PHILIPPINES
KFC ORIGINAL+ STORE
KFC / A NEW ORDERING SYSTEM
TRIO ISOBAR Shanghai CHINA TRIO ISOBAR Shanghai CHINA
HOLOGRAM DANCE THEATER "CELEBRITY & YOU"
MADAME TUSSAUDS TOKYO / MADAME TUSSAUDS TOKYO
DENTSU Y&R Tokyo JAPAN TANGRAM Tokyo JAPAN
Short List
FEAST NEW ZEALAND CHALLENGE
AIR NEW ZEALAND / AIR NEW ZEALAND
PANDEMIC Shanghai CHINA
TASKS FOR TOYS
TOYS “R” US / TOYS
OGILVY & MATHER SINGAPORE SINGAPORE OGILVY & MATHER SINGAPORE SINGAPORE
B02 Native & Built-In Feature Integration
BUD 3D SELFIE
BUDWEISER CHINA / BUDWEISER
OGILVYONE WORLDWIDE SHANGHAI CHINA
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS / GALAXY S7 EDGE
DENTSU INC. Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
MENTOS QUICK SHOT!
PERFETTI VAN MELLE JAPAN SERVICE / MENTOS / MENTOS FRESH COLA
ASATSU-DK Tokyo JAPAN
B04 Overall Functional Design
ADF ACTIVE APP
DEFENCE FORCE RECRUITING / AUSTRALIAN DEFENCE FORCE
HAVAS WORLDWIDE AUSTRALIA Sydney AUSTRALIA PRECINCT Sydney AUSTRALIA
BLOOD BANKING
INDIAN RED CROSS SOCIETY / BLOOD BANKING
J. WALTER THOMPSON INDIA Bangalore INDIA J. WALTER THOMPSON INDIA Bangalore INDIA
TINYMOS
TINYMOS / TINYMOS ASTROPHOTOGRAPHY CAMERA
Y&R SINGAPORE / TINYMOS Singapore SINGAPORE
Bronze Spike
ANZ BANKER DESKTOP
ANZ / BANKING PLATFORM
ISOBAR South Melbourne AUSTRALIA
Short List
C02 Rich Media
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS / IS JAPAN COOL?
ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
UNILEVER TH VASELINE SUNSCREEN CAMPAIGN
UNILEVER TH / SUNSCREEN
AOL - MILLENNIAL MEDIA Singapore SINGAPORE AOL - MILLENNIAL MEDIA Singapore SINGAPORE
JEJU FLYING BIKE VR
INNISFREE / INNISFREE VR BRAND CONTENT
POSTVISUAL Seoul SOUTH KOREA POSTVISUAL Seoul SOUTH KOREA
AYAM
NANDO'S CHICKENLAND MALAYSIA / NANDO'S
TBWA \ KUALA LUMPUR MALAYSIA TBWA \ KUALA LUMPUR MALAYSIA
C03 Omni-Channel Storytelling
HISTORY COMES ALIVE
INTEL / INTEL REALSENSE
J. WALTER THOMPSON BEIJING CHINA
Silver Spike
THE LONGEST RED ENVELOPE
THE BALVENIE / THE BALVENIE WHISKY
MCCANN WORLDGROUP TAIWAN Taipei CHINESE TAIPEI
MASTER KONG KUNGFU OF NOODLES
MASTER KONG / NOODLES
TRIO ISOBAR Shanghai CHINA TRIO ISOBAR Shanghai CHINA
D01 Curation of Data
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
GUM PLAY
SUNSTAR / GUM PLAY
PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
UNO SOCIAL BARBER
SHISEIDO COMPANY, / MENS HAIR STYLING BRAND ”UNO”
PARTY Tokyo / DENTSU INC. Tokyo JAPAN DENTSU CREATIVE X Tokyo JAPAN
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
REWORD
HEADSPACE / REWORD
LEO BURNETT MELBOURNE AUSTRALIA
HAPPY METER
SAPPE PUBLIC COMPANY / SAPPE BEAUTI DRINK
DENTSU MEDIA THAILAND Bangkok THAILAND
BRAINBAND
SAMSUNG AUSTRALIA / SAMSUNG BRAINBAND
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
KIDDY CO-PILOT
PEUGEOT (NASIM SDN. BHD) / PEUGEOT SAFETY
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
DON'T DROP THE REWARD
TAXI MONGER / TAXI HIRE SERVICES
FCB Kuala Lumpur MALAYSIA FCB Kuala Lumpur MALAYSIA
MCNOW
McDONALD'S JAPAN / ALL PRODUCTS
TBWA\HAKUHODO Tokyo / HAKUHODO INC. Tokyo JAPAN
Gold Spike
MOTHER'S FIRST SONG: A MIRACLE VOICE RESTORATION PROJECT
AIA LIFE KOREA / AIA LIFE INSURANCE
THE CREAM UNION Seoul SOUTH KOREA THE CREAM UNION Seoul SOUTH KOREA
CREATE THE CURRENT FACE OF MISSING CHILDREN
BAOBEIHUIJIA / BAOBEIHUIJIA
HAVAS WORLDWIDE SHANGHAI CHINA SHINEWORKS Shanghai CHINA
D02 Data Storytelling
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
UMOOD
UNIQLO / UNIQLO T-SHIRTS
ISOBAR South Melbourne AUSTRALIA ISOBAR South Melbourne AUSTRALIA
MOTHER'S FIRST SONG: A MIRACLE VOICE RESTORATION PROJECT
AIA LIFE KOREA / AIA LIFE INSURANCE
THE CREAM UNION Seoul SOUTH KOREA THE CREAM UNION Seoul SOUTH KOREA
AUDI R8 BLINK
AUDI AUSTRALIA / AUDI R8
HOLLER SYDNEY AUSTRALIA HOLLER SYDNEY AUSTRALIA
THE MINDFUL OCEAN
BLACKMORES / STORE LAUNCH & BRAIN HEALTH PRODUCTS
HOLLER SYDNEY AUSTRALIA HOLLER SYDNEY AUSTRALIA
D03 Data Visualisation
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL / MELBOURNE INTERNATIONAL FILM FESTIVAL
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Gold Spike
LIVE STATS LOTTERY
SKY PERFECTV / FOOTBALL CHANNEL
ASATSU-DK Tokyo JAPAN PYRAMID FILM QUADRA Tokyo JAPAN
DELICIOUS TREND-MAPPING
ZAIM / HOUSEHOLD ACCOUNTING APP.
HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN HAKUHODO INC. Tokyo / HAKUHODO PRODUCT'S Tokyo JAPAN
INTERACTIVE BUILDINGS: 3D.I.Y.
NSW PLANNING & ENVIRONMENT / 3D.I.Y. INTERACTIVE BUILDINGS
WUNDERMAN-BIENALTO Sydney AUSTRALIA WUNDERMAN-BIENALTO Sydney AUSTRALIA
VIDEO LYRICS
EAT KANAZAWA / PRODUCT
DENTSU INC. Tokyo / QOSMO Tokyo JAPAN DENTSU CREATIVE X Tokyo / QOSMO Tokyo JAPAN