HOLOGRAM DANCE THEATER "CELEBRITY & YOU"

Short List
TitleHOLOGRAM DANCE THEATER "CELEBRITY & YOU"
ClientMADAME TUSSAUDS TOKYO
Product / ServiceMADAME TUSSAUDS TOKYO
CategoryB01. User Experience Design (UX)
EntrantDENTSU Y&R Tokyo, JAPAN
Idea Creation DENTSU Y&R Tokyo, JAPAN
Media DENTSU Y&R Tokyo, JAPAN
Production TANGRAM Tokyo, JAPAN

The Campaign

Provide the only experience in the world based on a Hologram Dance theme using a dream-like experience, where visitors can almost dance in real-time with celebrities as a couple within the Hologram visualization.

Creative Execution

Three-dimensionally scan elaborately-created static wax figures of celebrities to create model data. By using motion capture of real dancers, it is then matched with choreographed 3D models of wax figures. In this way, the wax figure celebrities actually appear to dance as if they are participating in the real-time dance party with the visitor of Madame Tussauds. Open the new Hologram Dance Theater at Madame Tussauds Tokyo as a permanent attraction on April 28th, 2016. Create the 3D scanning booth to scan the visitors’ faces and use it within the hologram theater where visitors can enjoy watching the dancing and engagement of celebrities and visitors by themselves. From Leonardo Dicaprio, Brad Pitt, Beyonce, Lady Gaga to Marilyn Monroe, celebrities appear together for the first time in this theater, even though each wax figure is placed separately. Visitors could never have dreamt of being in a movie with these celebrities and stars, but through the real-time Hologram Dance Theater experience at Madame Tussauds, they can now bring this to life for the first time.

Credits

Name Company Position
Young Kwi Ahn Dentsu Y&R Creative Director
Mario Yoshino Dentsu Y&R Planner
Jiro Hayashi Dentsu Y&R Agency Producer
Masanobu Nagakura TANGRAM Producer
Kenji Nakashima easeback Cinematographer
Shunsuke Saito Freelance Compositor
Takaya Murakami/Taichi Master Freelance Sound Designer
Yukina Sakai/Bluetree Freelance Choreographer
Wataru Kitao baobab Choreographer
Taiyo Sato Animation Cafe CG Producer
Mototsugu Endo Animation Cafe CG Director
Genichi Honma Animation Cafe CG Designer
Genichi Honma Animation Cafe CG Designer
Syuhe Kitano/Yuuwa Matsui   Modeling Cafe CG Designer
Hiroki Kurei Animation Cafe CG Production Manager
Kiyoshi Nagasawa/Tasuku Nakamura monostudio 3D Scan
Norio Sato SQUARE ENIX Motion Capture
Shinya Matsuyama siro Chief Engineer
Yasutaka Ito/Tomoya Ito siro Engineer
Hokuto Ando/Youhei Aoki we+ Space Designer
Mizuki Dokyu ZEAL associate Space Designer
Munetoshi Matsuo ZEAL associate Project Manager
Miyuki Kokubo tsubakiya Designer
​Ryuichi ​Tsuchiya/Hajime Ogawa ​Studio ​TED Holographic
Junpei Suzuki K-STYLE Graphic Designer
Aiko Oguni K-STYLE Assistant Graphic Designer
Links
Video URL   |   Supporting Webpage