|Title||MY INNER SPACE|
|Product / Service||DOUBAN.COM BRANDING|
|Category||A07. Overall Aesthetic Design|
|Entrant||W Shanghai, CHINA|
|Idea Creation||W Shanghai, CHINA|
|Production||W Shanghai, CHINA|
|Karkin Leung||W||Front-end Developer|
|Yanqun Wang||W||Sound Designer|
|3water Lee||W||Creative Director|
|Ermu Wang||W||Senior Art Director|
|Fan He||W||Senior Designer|
|Super Zhang||W||Senior Art Director|
|Yiyun Pan||W||Project Executive|
Review the past decade, focus on the spirit cores From books, movies and music to the modules-Group, City, FM, Tattle-tittles and Radio, Douban.com function constantly goes deeper and deeper at spiritual level. Now, the extensive and magnificent Douban.com family has been an irreplaceable part of millions of Douban.com users’ spiritual world. Thus, we created the brand image “My Inner Space” and made it as the breakthrough of Douban.com brand promotion.
Concrete image products, Innovative chapter-style HTML5 interactive games The Douban.com family can be categorized, according to the nature of the product, as: Perception ( Reading and Movie); Consonance( Music and FM); Seek and Get (City and Things); Share(Group and Radio); Spirit( Brand), which are strongly related to the five senses of the consumers. eyes, ears, mouth, nose, brain. Besides we have created the chapter-style suspense game. All of these are supposed to sustain the old consumers’ curiosity and attract the new ones’ attention so as to campaign for Douban.com Brand Publicity film. In this mobile digital campaign, one Creative Director, two Animators who were also website designers, one Copywriter and one Programmer were involved as a core working team. We created a series of interesting Html5 puzzle games on mobile phone. It took three months for these five Html5 games from creative design to production.