MY INNER SPACE

TitleMY INNER SPACE
ClientDOUBAN.COM
Product / ServiceDOUBAN.COM BRANDING
CategoryA03. Video / Moving Image
EntrantW Shanghai, CHINA
Idea Creation W Shanghai, CHINA
Production W Shanghai, CHINA

The Campaign

Review the past decade, focus on the spirit cores From books, movies and music to the modules-Group, City, FM, Tattle-tittles and Radio, Douban.com function constantly goes deeper and deeper at spiritual level. Now, the extensive and magnificent Douban.com family has been an irreplaceable part of millions of Douban.com users’ spiritual world. Thus, we created the brand image “My Inner Space” and made it as the breakthrough of Douban.com brand promotion.

Creative Execution

Concrete image products, Innovative chapter-style HTML5 interactive games The Douban.com family can be categorized, according to the nature of the product, as: Perception ( Reading and Movie); Consonance( Music and FM); Seek and Get (City and Things); Share(Group and Radio); Spirit( Brand), which are strongly related to the five senses of the consumers. eyes, ears, mouth, nose, brain. Besides we have created the chapter-style suspense game. All of these are supposed to sustain the old consumers’ curiosity and attract the new ones’ attention so as to campaign for Douban.com Brand Publicity film. In this mobile digital campaign, one Creative Director, two Animators who were also website designers, one Copywriter and one Programmer were involved as a core working team. We created a series of interesting Html5 puzzle games on mobile phone. It took three months for these five Html5 games from creative design to production.

Credits

Name Company Position
3water Lee W Creative Director
Ermu Wang W Senior Art Director
Chen Lok W Producer
Fan He W Senior Designer
Super Zhang W Senior Art Director
Yiyun Pan W Project Executive
Janki Yang W Designer
Clara Lee W Copywriter
Links
Website URL   |   Video URL