GOING HOME

TitleGOING HOME
ClientHYUNDAI MOTOR GROUP
Product / ServiceVEHICLES PRODUCT & VEHICLES SERVICE
CategoryA03. Video / Moving Image
EntrantPLAYGROUND Seoul, SOUTH KOREA
Idea Creation PLAYGROUND Seoul, SOUTH KOREA
PR PLAYGROUND Seoul, SOUTH KOREA
Production AFRICA PICTURES Seoul, SOUTH KOREA

The Campaign

“Going Home”: Since driving into North Korea would be physically impossible, Hyundai set out to deliver the next best thing. The process was not without unique challenges. To start, when Hyundai used the VWorld Spatial Information Open Platform to locate Kim’s hometown, they found that it no longer exists. So, after interviewing Kim for two months, Hyundai commissioned artists to draw every detail of his riverfront village, down to the wild flowers blooming in his front yard. Armed with these illustrations and utilizing VWorld’s geographic information, Hyundai was able to transform a two-dimensional bird’s-eye-view of North Korea into a 3D human’s-eye view. With this lifelike, 3D world now fully rendered, Hyundai used its own Human Machine Interface Simulation Technology to create a realistic driving experience, enabling Kim to embark on a digital visit to his hometown.

Creative Execution

“Going Home”: Since driving into North Korea would be physically impossible, Hyundai set out to deliver the next best thing. The process was not without unique challenges. To start, when Hyundai used the VWorld Spatial Information Open Platform to locate Kim’s hometown, they found that it no longer exists. So, after interviewing Kim for two months, Hyundai commissioned artists to draw every detail of his riverfront village, down to the wild flowers blooming in his front yard. Armed with these illustrations and utilizing VWorld’s geographic information, Hyundai was able to transform a two-dimensional bird’s-eye-view of North Korea into a 3D human’s-eye view. With this lifelike, 3D world now fully rendered, Hyundai used its own Human Machine Interface Simulation Technology to create a realistic driving experience, enabling Kim to embark on a digital visit to his hometown.

Credits

Name Company Position
Tomas Hong-Tack Kim Inter Playground Chief Creative Officer
Jin Shin Inter Playground Creative Director
Jin-Hee Ahn Inter Playground Copywriter
Min-Sung Kim Inter Playground Creative Team
Ji-Yeon Kim Inter Playground Creative Team
JI-HYUN LIM Inter Playground Creative Team
A-RAN CHO Inter Playground Designer
JUN-HYEON PARK Inter Playground Content STRATEGIST
MIN KIM Inter Playground Agency Producer
CHUL KIM AFRICA PICTURES DIRECTOR
JUNG-HO LIM AFRICA PICTURES DIRECTOR
TAEK-JUN SONG AFRICA PICTURES DIRECTOR
JONG-WAN PARK AFRICA PICTURES pRODUCER
TAE-BONG CHOI AFRICA PICTURES DIRECTOR
BYUNG-HWAN AN AFRICA PICTURES TECHNICAL PRODUCER
CHUL-YOUNG OH POST ISLAND Editor
HAK-MIN NOH POST ISLAND Editor
HYUN-JUN SEO POST ISLAND Editor
DONG-HYEOK SEO FLIPEVLE DIGITAL ARTIST
YOUNG-BUM JIN SEOUL VISION Sound Design Arrangement
CHEOL-WOONG KIM FREELANCE MUSIC & SOUND
JEMMA SHIN FREELANCE CREATIVE TEAM
Links
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