CREATE THE CURRENT FACE OF MISSING CHILDREN

TitleCREATE THE CURRENT FACE OF MISSING CHILDREN
ClientBAOBEIHUIJIA
Product / ServiceBAOBEIHUIJIA
CategoryA04. Image Design
EntrantHAVAS WORLDWIDE SHANGHAI, CHINA
Idea Creation HAVAS WORLDWIDE SHANGHAI, CHINA
Media SHINEWORKS MEDIA Shanghai, CHINA
PR HAVAS WORLDWIDE SHANGHAI, CHINA
Production SHINEWORKS Shanghai, CHINA

The Campaign

In China, about 2 million children have been missing for many years. Their parents have never given up looking for them. The parents still rely on the childhood photos to look for them, but missing children’s faces have drastically changed as they age. So our idea was born. Create the current faces of missing children. Based on the surviving photos of missing children, we create computer avatar models. With the help of experts, we combine the facial information and DNA of their parents with the growth algorithm of children, to simulate the change of children’s faces scientifically. The current appearance of the missing children would be accurately created. We use them to replace the old posters. More and more current versions of the missing children are produced. Now the parents can rely on these current face models of missing children to search for them accurately.

Creative Execution

Based on the surviving photos of missing children, we create computer avatar models. With the help of experts ?ENT experts, genealogist and osteologists?, we combine the facial information and DNA of their parents with the growth algorithm of children, to simulate the change of children’s faces scientifically. The appearance of the grown children would be accurately created. They are 3D models of how the faces should look right now. We use them to create new missing posters. More and more current versions of the missing children are produced. 2015 Sep 15th, we launched this campaign in 45 cities of China such as Shanghai, Beijing, Shenyang…We used them to replace the old posters. Now the parents can rely on these current face models of missing children to search for them.

Credits

Name Company Position
Ben Sun HAVAS Worldwide Shanghai Chief Creative Officer
Shangyong Yang HAVAS Worldwide Shanghai Executive Creative Director
Jack Xuan HAVAS Worldwide Shanghai Creative Director
Jeff Zhang HAVAS Worldwide Shanghai Associate Creative Director
Kiddy Wang Copywriter
Vincent Jiang HAVAS Worldwide Shanghai Copywriter
Emily Liu HAVAS Worldwide Shanghai Copywriter
Sam Jiang HAVAS Worldwide Shanghai Art Director
Hanmin Ming HAVAS Worldwide Shanghai Art Director
Will yang HAVAS Worldwide Shanghai Art Director
Roc Wong HAVAS Worldwide Shanghai Art Director
Cloudy Wu HAVAS Worldwide Shanghai Art Director
Jinyu Li Shineworks Shanghai Director
Koko Huang Shineworks Shanghai Producer Director
Pingyi Fang Shineworks Shanghai Cameraman
Suqiang Zhang Shineworks Shanghai Cameraman
Zhenghua Wong Shineworks Shanghai Producer
Xuefeng Sun Shineworks Shanghai Producer
Net Zhang Shineworks Shanghai Producer
Coco Dai Shineworks Shanghai Producer
Olive Gan Shineworks Shanghai Editor
Marshal Chen Shineworks Shanghai 3D Modeling Division
Lim Kok Keat TwoEZ Retoucher
Links
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