“YOU ARE FAR FROM KNOWING ME” & “GONE WITH YOUR COMMENTS ON JIANGWEN”

Title“YOU ARE FAR FROM KNOWING ME” & “GONE WITH YOUR COMMENTS ON JIANGWEN”
ClientDIANPING.COM
Product / ServiceONLINE MOVIE TICKETS SELLING
CategoryA07. Overall Aesthetic Design
EntrantW Shanghai, CHINA
Idea Creation W Shanghai, CHINA
Production W Shanghai, CHINA

The Campaign

In #You are far from knowing me#, we should transform classical scenes in each of Jiang Wen’s movies into sequence frame animation and ask people to “guess the names of the movies through looking at the photos” and categorize them into “spicy, spicier and spiciest fans” and call on them to watch his movie through the seat selection system of Dianping.com and spread our service of online movie seat selection.In #Gone with your comments on JiangWen#, we should adopt the animation form of opening his head and showcasing the excellent movies directed by him or those he once played in and make strong visual impact to emulate the mysterious and eye-opening movie temperament of <GWTB>; it should also go with profound movie reviews and expatiate on the deep thoughts of his masterpieces and seek comments and interaction from viewers and finally bring out the theme.

Creative Execution

In this mobile digital campaign, one Designer, one Typography designer, one Copywriter and one Programmer were involved as a core working team. We sourced all the footages and posters of Jiang Wen’s films, and do further redesign and animation based on the well-chosen materials, which surprisingly showed his works in a new art direction. It took one month for these two Html5 mobile websites from creative design to production.

Credits

Name Company Position
Chunning Xu W Front-end Developer
3water Lee W Creative Director
Ermu Wang W Senior Art Director
Fan He W Senior Designer
Links
Website URL   |   Website URL