|Title||“YOU ARE FAR FROM KNOWING ME” & “GONE WITH YOUR COMMENTS ON JIANGWEN”|
|Product / Service||ONLINE MOVIE TICKETS SELLING|
|Category||A03. Video / Moving Image|
|Entrant||W Shanghai, CHINA|
|Idea Creation||W Shanghai, CHINA|
|Production||W Shanghai, CHINA|
|Chunning Xu||W||Front-end Developer|
|3water Lee||W||Creative Director|
|Ermu Wang||W||Senior Art Director|
|Fan He||W||Senior Designer|
In #You are far from knowing me#, we should transform classical scenes in each of Jiang Wen’s movies into sequence frame animation and ask people to “guess the names of the movies through looking at the photos” and categorize them into “spicy, spicier and spiciest fans” and call on them to watch his movie through the seat selection system of Dianping.com and spread our service of online movie seat selection.In #Gone with your comments on JiangWen#, we should adopt the animation form of opening his head and showcasing the excellent movies directed by him or those he once played in and make strong visual impact to emulate the mysterious and eye-opening movie temperament of <GWTB>; it should also go with profound movie reviews and expatiate on the deep thoughts of his masterpieces and seek comments and interaction from viewers and finally bring out the theme.
In this mobile digital campaign, one Designer, one Typography designer, one Copywriter and one Programmer were involved as a core working team. We sourced all the footages and posters of Jiang Wen’s films, and do further redesign and animation based on the well-chosen materials, which surprisingly showed his works in a new art direction. It took one month for these two Html5 mobile websites from creative design to production.