Title | TINYMOS |
Brand | TINYMOS |
Product / Service | TINYMOS ASTROPHOTOGRAPHY CAMERA |
Category | E03. Innovative Use of Technology |
Entrant | Y&R SINGAPORE, SINGAPORE |
Idea Creation | Y&R SINGAPORE, SINGAPORE |
Idea Creation 2 | TINYMOS Singapore, SINGAPORE |
PR | TINYMOS Singapore, SINGAPORE |
Name | Company | Position |
---|---|---|
Boon Kheng Tan | Y&R Singapore | Art Director |
De Neng Lim | Y&R Singapore | Copywriter |
Viraj Chouhan | Y&R Singapore | Copywriter |
Benjamin Tan | Y&R Singapore | Junior Art Director |
Gerald Jian | Y&R Singapore | Junior Copywriter |
Jabez Koh | Y&R Singapore | Intern |
Chen Junyang/Grey Tan | TinyMOS | Chief Executive Officer |
Chia Lih Wei | TinyMOS | Chief Technology Officer |
Ashprit Singh Arora | TinyMOS | Chief Operating Officer |
Raphael Goh | TinyMOS | Content Manager |
Titan Lee | TinyMOS | Growth Hacker |
Marcus Rebeschini | Y&R Asia | Executive Creative Director |
Komal Bedi Sohal | Y&R Singapore | Chief Creative Officer, Singapore |
The world of astrophotography generally has a high cost of entry. TinyMOS aims to bring astrophotography to the masses by creating a camera that is portable, packed with technology and easy to use. The interactive Star Map is a unique interface to easily locate and shoot celestial objects. It shows you the stars and constellations in real time and has a search function built in to guide you. This the world’s first camera designed specifically to take high resolution pictures of the stars and celestial objects. The patented noise reduction algorithm, high-fidelity back-illuminated sensor and interactive Star Map makes astrophotography a point and shoot experience that fits in your pocket.
The TinyMOS camera was created keeping ease of use and portability in mind while maximising power. The tiny 113mm x 69mm x 22mm frame is packed with top-of-the-line technology like: An interactive Star Map that helps plan excursions based on upcoming celestial events. It is a unique interface that shows the location of stars and constellations in real time with a build in search function to guide the user. A TinyMOS mobile app to pair the camera with a smartphone to allow instant sharing of high resolution pictures and timelapse videos. A lens adapter that lets you connect any conventional lens to the camera or even mount it on a telescope to capture images of planets. A back illuminated sensor that is twice as good as conventional sensors in converting light to signal allowing for higher fidelity images. A patent-pending noise reduction algorithm built into the camera that self calibrates and reduces noise effectively. An aircraft-grade aluminum mono-body that keeps the technology protected while acting as a heat sink to reduce thermal noise.