Title | ADF ACTIVE APP |
Brand | DEFENCE FORCE RECRUITING |
Product / Service | AUSTRALIAN DEFENCE FORCE |
Category | B01. User Experience Design (UX) |
Entrant | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Idea Creation | HAVAS WORLDWIDE AUSTRALIA Sydney, AUSTRALIA |
Production | PRECINCT Sydney, AUSTRALIA |
Contributing | SUMMERLAND Sydney, AUSTRALIA |
Contributing 2 | AUSTRALIAN DEFENCE FORCE RECRUITING CANBERRA, AUSTRALIA |
Name | Company | Position |
---|---|---|
Tim Green | Havas Worldwide Australia | Executive Creative Director |
Stuart Turner | Havas Worldwide Australia | Executive Creative Director |
Alex Little | Havas Worldwide Australia | Producer |
Dan Smith | Havas Worldwide Australia | Client Services Director |
Seamus Higgins | Havas Worldwide Australia | Creative Director |
Jay Morgan | Havas Worldwide Australia | Digital Creative Director |
Jason Carnew | Havas Worldwide Australia | Senior Digital Account Director |
Craig Page | Havas Worldwide Australia | Strategy |
Alex Marx | Havas Worldwide Australia | Strategy |
Adam Shutler | Havas Worldwide Australia | Digital Design Director |
Clint Crothers | Havas Worldwide Australia | Senior Digital Designer |
Nina Troeger | Havas Worldwide Australia | Digital Designer |
Leonardo Burlamaqui | Havas Worldwide Australia | UX Manager |
Gordon Dougal | Havas Worldwide Australia | Digital Operations Director |
Stephane Lyver | Havas Worldwide Australia | Front End Developer |
Brad Bevan | Havas Worldwide Australia | QA Tester |
Chris Hulsman | Havas Worldwide Australia | Project Director |
Peter Segerer | Havas Worldwide Australia | Digital Producer |
Henry Motteram | Precinct | Director |
Lee Hulsman | Summerland | Photographer |
PROBLEM To join the Australian Defence Force (ADF) all applicants have to pass a Pre Entry Fitness Assessment (PFA). Passing is achievable with a basic level of fitness, but each year approximately 16% of applicants fail. This is a significant loss of potential recruits every year for the ADF. SOLUTION An easy to use app that assesses an applicant’s current fitness level, then formulates a unique exercise program based on the time they have left until their PFA. Personal trainers and over 40 videos inspire and coach the applicant through their program, which adjusts based on their performance. RESULTS Over 26,000 downloads in the first 6 months 4+ Rating on iOS and Android
PROBLEM To join the Australian Defence Force (ADF) all applicants have to pass a Pre Entry Fitness Assessment (PFA). Passing is achievable with a basic level of fitness, but each year approximately 16% of applicants fail. This is a significant loss of potential recruits every year for the ADF. SOLUTION An easy to use app that assesses an applicant’s current fitness level, then formulates a unique exercise program based on the time they have left until their PFA. Personal trainers and over 40 videos inspire and coach the applicant through their program, which adjusts based on their performance. USER INTERFACE HIGHLIGHTS: 1. CONVERSATIONAL PROGRAM SETUP Using personal trainer characters, the setup flow for the app is run through a messenger style UI, turning the setup process into something much more engaging and personalised. 2. PROGRAM DASHBOARD Users are able to create completely custom workout programmes based on their fitness level and the time until their assessment. The dashboard is focused around that day’s activity but also allows people to get a view of their upcoming workouts, and keeps them motivated by tracking their progress and displaying the achievement badges that they’ve earned. 3. WORKOUT SCREENS We filmed over 40 detailed instructional videos for each of the exercises in the app. Users are able to give feedback on how they performed in each exercise via an intuitive scrolling input interface. RESULTS Over 26,000 downloads in the first 6 months 4+ Rating on iOS and Android