Title | LIVE STATS LOTTERY |
Brand | SKY PERFECTV |
Product / Service | FOOTBALL CHANNEL |
Category | D03. Data Visualisation |
Entrant | ASATSU-DK Tokyo, JAPAN |
Idea Creation | ASATSU-DK Tokyo, JAPAN |
Media | ASATSU-DK Tokyo, JAPAN |
PR | ASATSU-DK Tokyo, JAPAN |
Production | PYRAMID FILM QUADRA Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Fumiaki Takeuchi | ADK Tokyo | Executive Creative Director |
Shotaro Nieda | ADK Tokyo | Planner / Web Director |
Yuta Hirane | Pyramid Film Quadra | Art Director / Designer |
Shuhei Murata | Pyramid Film Quadra | Director |
Saori Noda | Pyramid Film Quadra | Producer |
Takuma Hiraoka | Pyramid Film Quadra | Associate Producer |
Misaki Nagatsu | Pyramid Film Quadra | Production Manager |
Kurumi Miyokawa | Pyramid Film Quadra | Production Manager |
Takayoshi Ishii | Agyo | Technical Director |
Shigeru Mitsui | Agyo | Programmer |
Shunsuke Ishikawa | Agyo | Programmer |
Yuta Takano | Agyo | Engineer |
Satoshi Umemura | Freelance | Engineer |
Ryoko Yoshikawa | Kyoto Innovation | Engineer |
Atsushi Shimoyama | Freelance | Motion Designer / Editor |
Yosuke Ikeda | Freelance | Music Composer |
Ryutaro Hiyama | Perform Group | Data Supervisor |
Yuta Kaneko | ADK Tokyo | Creative Director |
SKY PerfecTV launched a next-level data-driven football pool named "LIVE STATS LOTTERY". The LIVE STATS LOTTERY was held for Copa America 2016. Indexes of 16 evaluation areas were created based on what football fans focus on the most when watching a match. These were linked to the real-time API so that the latest stats appeared on the website, in real time. Through this digital-crafted platform, people watching football match has come to be able to enjoy and talk football with every football fans more than ever before.
First of all, we created original website linked to OPTA's real-time stats API. Data obtained in real time appears on the website. After that, we informed the football media outlets about launching LIVE STATS LOTTERY. So, many football fans could notice it through media articles without using any traditional advertising. Fans accessed the website before the match began. Based on past data, they bet on all 16 evaluation areas and enter their bets. they naturally shared their prediction on SNS. While enjoying the match on TV, they kept an eye on the latest stats of the players as they were updated in real time. After the match, they compared their results with other users to see who got the most bets correct.