Title | GREEN NAME |
Brand | KIRIN COMPANY |
Product / Service | GREEN LABEL |
Category | A06. Typography |
Entrant | DENTSU INC. Tokyo, JAPAN |
Idea Creation | DENTSU INC. Tokyo, JAPAN |
Idea Creation 2 | PARTY Tokyo, JAPAN |
Production | CAVIAR Tokyo, JAPAN |
Contributing | DENTSU TEC Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yosuke Mamiya | DENTSU INC. | Planning Director / Strategist |
Kentaro Sagara | DENTSU INC. | Creative Director / Art Director / Planner |
Noriaki Onoe | DENTSU INC. | Creative Director / Copywriter / Planner |
Daisuke Nakamura | PARTY | Creative Director / Technical Director / Planner |
Masanobu Hiraoka | Caviar | Movie Director / Animation Director |
Yu Nishimuta | DENTSU INC. | Producer |
Naoto Yamada | Dentsu Tec | Producer |
Daisuke Baba | Dentsu Tec | Producer |
Tatsuo Murai | Caviar | Movie Director |
Ai Sakai | Freelance | Animator |
Kyu Shibayama | Freelance | Animator |
Keigo Ogino | ADBRAIN | Type Designer |
Shumpei Watanabe | ADBRAIN | Type Designer |
Yuri Morimoto | AID-DCC | Interactive Designer |
Minoru Sako | minsak | Front-end Developer |
Hajime Sasaki | mount-position | System Developer |
Yuya Nishioka | mount-position | System Developer |
Shuta Hasunuma | Freelance | Music Creator |
Mutsumi Hamano | melody-punch | Music Producer |
Atsuko Okada | puzzle inc. | Producer |
This campaign is a brand communication by Green Label, a beer brand that pushes the image of feel-good green.The goal is to have everyone feel closer to “green” on a daily basis.The Kanji characters used in Japanese names are pictograms, stylized drawings of the objects they represent. Therefore, many more green aspects, which represent elements of nature, exist than what people may realize.In actuality, over 90% of Japanese names include elements of green. We launched a website that lets users discover the green elements in their names, and generates animations of greenery.
A website that lets users discover the green elements in their names, and generates animations of greenery. Over 3,000 Kanji characters used in Japanese names are transformed into hand-drawn GIF animations. Users could also share the GIF animations of their names on social media. The website also features an e-commerce section for users to purchase merchandise adorn with each of their own Green Name, and a time-limited store was opened for users to shop for their Green Name merchandise and beer cans.