1 PIXEL WORLD –A COLOR TELLS-

Title1 PIXEL WORLD –A COLOR TELLS-
ClientPANTONE
Product / ServiceCORPORATE BRAND
CategoryA04. Image Design
EntrantDENTSU INC. Tokyo, JAPAN
Idea Creation DENTSU INC. Tokyo, JAPAN
Contributing YUKAI ENGINEERING Tokyo, JAPAN
Contributing 2 LANDER Tokyo, JAPAN
Contributing 3 CLIVER Tokyo, JAPAN

The Campaign

1 PIXEL WORLD is a project lead by PANTONE that aims to define the world with 1 PIXEL. We developed the world’s lowest resolution camera that selects the most impressive color out of any image, and transforms the image 1 pixel (monocolor) photograph. An original algorithm based on cognitive psychology was uniquely developed for this camera. 1 PIXEL photographs shot by this camera were announced at the online gallery, creating an intuitive experience of seeing the world through 1 PIXEL.

Creative Execution

On April 1st 2016, an online gallery filled with monocolor photographs was launched in Instagram and the campaign site. The website was designed with high usability, for viewers to intuitively enjoy the beautiful gallery of colors. Each photograph was linked to the corresponding PANTONE No., and viewers could sort the photographs by hue, delivering PANTONE’s leadership in colors. 1 PIXEL photographs set the viewers free from the conventional “quality” of photography, such as meanings, distinctiveness, and mastery of skills. It inspired the viewers with imagination and creativity, and contributed to leverage the presence of PANTONE brand as the company that continuously enlarges the value and possibility of colors.

Credits

Name Company Position
Yasuharu Sasaki DENTSU INC. Exective Creative Director
Makoto Teramoto DENTSU INC. Creative Director
Ryosuke Miyashita DENTSU INC. Art Director
Yumiko Ota DENTSU INC. Copy Writer
Shunsuke Aoki Yukai Engineering Inc. Engieneer
June Harada Yukai Engineering Inc. Engieneer
Kosuke Tatsumi Yukai Engineering Inc. Product Designer
Satoshi Kuno SparePocket Inc. Producer
Mitsumi Lee Lander Inc. Web Director
Shota Watanabe GroovyMedia Inc. Programmer
Takeshi Sasaki QLUTCH Web Designer
Shio Osaki DENTSU INC. Account Exective
Hiroyuki Tsukimura DENTSU INC. Account Exective
Links
Website URL   |   Social Media URL