TOYOTA FCV PLUS

TitleTOYOTA FCV PLUS
ClientTOYOTA MOTOR CORPORATION
Product / ServiceFCV PLUS
CategoryB01. User Experience Design (UX)
EntrantPARTY Tokyo, JAPAN
Idea Creation PARTY Tokyo, JAPAN
Production 1-10 DESIGN Kyoto, JAPAN
Production 2 SHIROGUMI Tokyo, JAPAN
Contributing DENTSU INC. Tokyo, JAPAN

The Campaign

At the Tokyo Motor Show 2015, the stars of the debut presentation for FCV PLUS are children who will be living that future. We invite children actually visiting the Tokyo Motor Show to enter and play in the interactive space of the dome theater featuring 360-degree projections. The actions of the children then become a presentation for the future hydrogen society. Time-slipping to the future, generating hydrogen along with the car, and sharing the energy created by the car with everyone.

Creative Execution

At the Tokyo Motor Show 2015, the stars of the debut presentation for FCV PLUS are children who will be living that future. We invite children actually visiting the Tokyo Motor Show to enter and play in the interactive space of the dome theater featuring 360-degree projections. The actions of the children then become a presentation for the future hydrogen society. Time-slipping to the future, generating hydrogen along with the car, and sharing the energy created by the car with everyone.

Credits

Name Company Position
Qanta Shimizu PARTY Creative Director
Hiroki Nakamura PARTY Creative Director
Keisuke Terashima PARTY Director / Art Director
Daisuke Nakamura PARTY Planner / Technical Director
Noriaki Onoe DENTSU Copywriter
Jun Tanaka PARTY Account Director
Tatsuhiko Akutsu PARTY Project Manager
Takashi Kibe PARTY Project Manager
Hiroshi Yamanaka PARTY Producer / Project Manager
Harry Kitajima 1→10design Technical Director
Teruaki Tsubokura 1→10design Installation Developer
Junichi Akagawa 1→10design Installation Developer
Jun Nakama 1→10design Project Manager
Tomoko Kataoka Manual of Errors Music
Suguru Yamaguchi Manual of Errors Sound Effects
Sheena Ringo kronekodow Narrator
Hiromasa Inoue SHIROGUMI Producer
Naohide Habara SHIROGUMI Line Producer
Wataru Ono SHIROGUMI CG Director
Masaki Takahashi SHIROGUMI CG Director
Links
Supporting Webpage