KEEPER ALERT

TitleKEEPER ALERT
ClientPT SAMSUNG ELECTRONICS INDONESIA
Product / ServiceSAMSUNG MOBILE KEEPER ALERT APP
CategoryB01. User Experience Design (UX)
EntrantLEO BURNETT INDONESIA Jakarta, INDONESIA
Idea Creation LEO BURNETT INDONESIA Jakarta, INDONESIA
Contributing JAVAN LABS Bandung, INDONESIA

The Campaign

Indonesians living in big cities use more than 2 mobile devices to serve different purposes and needs. While misplacing our phone is a common thing to happen, for multiple mobile devices users, they have higher chance to misplace their phones. This can create other problems because they might miss important calls, chats, and emails. Even worse, they can lose their phone and all saved contacts. But, that is the thing of the past. Keeper Alert is an app created to keep multiple devices near using bluetooth connection. After installing the app, everytime a device is moving away from other connected devices, the app will alert the device owners so they won’t leave any of their devices behind.

Creative Execution

The Execution: We create Samsung Keeper Alert, a mobile application that enables Samsung’s mobile devices to alert each other before they are left behind by using bluetooth connectivity. Once the app is installed, the devices alert the user every time the connected devices are separated at a distance. The separation distance can be set within the app.

Credits

Name Company Position
Brian Charles Capel Leo Burnett Indonesia Group Executive Creative Director
Wayrizal Leo Burnett Indonesia Creative Director
Adyasa Devindra Leo Burnett Indonesia Copywriter
Fendy Iskandar/Agatha Karina Leo Burnett Indonesia Art Director
Ivonne Edenton Ex Leo Burnett Indonesia Account Director
Herman Taniwan Ex Leo Burnett Indonesia Strategic Planning Director
Budiarto Leo Burnett Indonesia Executive Producer
M.Khairudin/A sembada Leo Burnett Indonesia Digital Team
Links
Website URL