STABILO NOTE APP

TitleSTABILO NOTE APP
ClientSCHWANHAUBER & CO KG
Product/ServiceSTABILO BOSS
CategoryA01. Interface & Navigation (UI)
EntrantLEO BURNETT INDONESIA Jakarta, INDONESIA
Idea Creation LEO BURNETT INDONESIA Jakarta, INDONESIA

The Campaign

in Indonesia, Stabilo is a top-of-mind brand among people for highlighting pen. But in digital era, people tend to switch from physical books/printed books to e-books, because it’s much more practical for them. This could be a threat for Stabilo. Where people will no longer need to use highlighter pen. So we create stabile note app, to make stabilo highlighter keep it relevancy in digital era, and to enhance further the function and value of the produ

Creative Execution

We create stabilo note app. By using the OCR technology to be able read only highlighted text from book, we’re also adding some feature where people could save highlighted text using stabilo into their mobile phones so they can read specific content from book easily anywhere, anytime. We’re facing a problem where it’s easy to highlight 1 or 2 page and remember it, but when it comes so many pages with highlighted text, it is a disaster to search the descriptive summary to re-read. And highlighting become less-efficient and also less-productive. So how can stabilo highliter keep it value to help people read, memorize, and learn things from a book?

Credits

Name Company Position
Brian Charles Capel Leo Burnett Indonesia Group Executive Creative Director
Rama Herniawan Leo Burnett Indonesia Digital Creative Director
Vida Noegroho Leo Burnett Indonesia Creative Group Head
Rika Putri Anjani Ex Leo Burnett Indonesia Art Director
Deden Sembada/Tri Ahmadi Leo Burnett Indonesia Digital Team
Links
Application URL