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Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Interface & Navigation (UI)
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?		 ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Bronze
NIKE NSW : SNEAKER SLAM
NIKE GREATER CHINA
NIKE SNEAKER GENEALOGY		 AKQA Shanghai CHINA
Short List
A02 Digital Illustration
A DOG'S STORY
MARS
PEDIGREE		 COLENSO BBDO Auckland NEW ZEALAND
Bronze
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?		 ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
A03 Video / Moving Image
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?		 ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
A KIND DRONE
ENIGMO
BUYMA		 DENTSU INC. Tokyo JAPAN GEEK PICTURES Tokyo JAPAN
Bronze
NATIVE MOBILE MUSIC VIDEO
KING RECORDS
LYRICAL SCHOOL		 TBWA\HAKUHODO Tokyo JAPAN AOI PRO Tokyo JAPAN
Silver
PAPER PLANE: NO DETAIL TOO SMALL
SINGAPORE AIRLINES
SINGAPORE AIRLINES		 DM2 Singapore SINGAPORE DM2 Singapore SINGAPORE
Short List
A04 Image Design
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?		 ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
A07 Overall Aesthetic Design
LIFE IS ELECTRIC
PANASONIC
PANASONIC		 DENTSU INC. Tokyo JAPAN DENTSU INC. Tokyo / PEN. Tokyo JAPAN
Short List
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?		 ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Grand Prix
MY INNER SPACE
DOUBAN.COM
DOUBAN.COM BRANDING		 W Shanghai CHINA W Shanghai CHINA
Silver
B01 User Experience Design (UX)
GUM PLAY
SUNSTAR
GUM PLAY		 PARTY Tokyo JAPAN 1-10DRIVE Kyoto / 1-10 DESIGN Kyoto JAPAN
Bronze
SMARTPHONE POSTCARD
JAPAN POST
POSTAL SERVICE		 ASATSU-DK Tokyo JAPAN BBMEDIA Tokyo JAPAN
Short List
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?		 ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Bronze
FACE TO FACE
OTSUKA PHARMACEUTICAL CO.
EDUCATION OF MENTAL DISORDERS		 TOPPAN PRINTING Tokyo JAPAN
Short List
DIGITAL GOLDFISH SCOOPING
IMC GROUP/SAMSUNG ELECTRONICS
GALAXY S7 EDGE		 TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN TOHOKUSHINSHA FILM CORPORATION Tokyo JAPAN
Bronze
HOLOGRAM DANCE THEATER "CELEBRITY & YOU"
MADAME TUSSAUDS TOKYO
MADAME TUSSAUDS TOKYO		 DENTSU Y&R Tokyo JAPAN TANGRAM Tokyo JAPAN
Short List
B04 Overall Functional Design
TINYMOS
TINYMOS
TINYMOS ASTROPHOTOGRAPHY CAMERA		 Y&R SINGAPORE SINGAPORE
Bronze
ANZ BANKER DESKTOP
ANZ
BANKING PLATFORM		 ISOBAR South Melbourne AUSTRALIA
Short List
C02 Rich Media
MUSEUM IN THE CLOUD
ALL NIPPON AIRWAYS
IS JAPAN COOL?		 ENJIN Tokyo JAPAN BIRDMAN Tokyo / KIRAMEKI Tokyo JAPAN
Short List
C03 Omni-Channel Storytelling
HISTORY COMES ALIVE
INTEL
INTEL REALSENSE		 J. WALTER THOMPSON BEIJING CHINA
Silver
D01 Curation of Data
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND		 LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
MCNOW
McDONALD'S JAPAN
ALL PRODUCTS		 TBWA\HAKUHODO Tokyo JAPAN
Gold
D02 Data Storytelling
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Short List
D03 Data Visualisation
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Gold
E03 Innovative Use of Technology
THE EMOTIONAL TRAILER
MELBOURNE INTERNATIONAL FILM FESTIVAL
MELBOURNE INTERNATIONAL FILM FESTIVAL		 McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
Bronze
MR.SNIFF
LOTTE CO.
ACUO		 DENTSU INC. Tokyo JAPAN DASH Tokyo / TOW Tokyo JAPAN
Short List
BRAINBAND
SAMSUNG AUSTRALIA
SAMSUNG BRAINBAND		 LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / THE POOL COLLECTIVE Sydney AUSTRALIA
Short List
TINYMOS
TINYMOS
TINYMOS ASTROPHOTOGRAPHY CAMERA		 Y&R SINGAPORE SINGAPORE
Bronze
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