Title Brand Product / Service Entrant Company Location Production Company Location Award
A02 TV & Broadcast: Fiction & Non-Fiction
RISE PHILIPPINES
NIKE BASKETBALL
NIKE BASKETBALL
AKQA London UNITED KINGDOM FIRECRACKER FILMS London UNITED KINGDOM
Bronze
STRENGTH TO CARE WITH DAVID POCOCK
UNILEVER
DOVE MENS + CARE
OCTAGON Sydney AUSTRALIA OCTAGON Sydney AUSTRALIA
Bronze
A03 Online: Fiction & Non-Fiction
LITTLE KITCHEN
FOODSTUFFS
NEW WORLD LITTLE KITCHEN
COLENSO BBDO Auckland NEW ZEALAND COLENSO BBDO Auckland NEW ZEALAND
Silver
THE WAITERS’ MOM
FOOD PASSION
BAR-B-Q PLAZA
GREYnJ UNITED Bangkok THAILAND PHENOMENA Bangkok / CINE DIGITAL SOUND Bangkok THAILAND
Short List
THANK YOU FOR SHARING
TOTAL ACCESS COMMUNICATION PUBLIC COMPANY
DTAC
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND HUB HO HIN BANGKOK THAILAND
Bronze
LIFELINE
QUALCOMM
QUALCOMM SNAPDRAGON
OGILVY & MATHER New York USA OGILVY & MATHER New York / ANONYMOUS CONTENT Culver City USA
Grand Prix
NEW ZEALAND POLICE
NEW ZEALAND POLICE
NEW ZEALAND POLICE
OGILVY NEW ZEALAND Auckland NEW ZEALAND OGILVY NEW ZEALAND Auckland NEW ZEALAND
Short List
GATA BATTLE
SAGA CITY
CITY PROMOTION
GEOMETRY GLOBAL Tokyo JAPAN TYO Tokyo / HOGARTH WORLDWIDE Singapore JAPAN / SINGAPORE
Bronze
THE LAB
CANON AUSTRALIA
CANON CAMERA
LEO BURNETT SYDNEY AUSTRALIA THE POOL COLLECTIVE Sydney / NYLON STUDIOS Sydney AUSTRALIA
Bronze
THE BOYS
PACIFIC BRANDS UNDERWEAR GROUP AUSTRALIA
BONDS
CLEMENGER BBDO MELBOURNE AUSTRALIA GUILTY CONTENT Melbourne AUSTRALIA
Gold
DADS #SHARETHELOAD
PROCTER & GAMBLE INDIA
ARIEL MATIC
BBDO INDIA Mumbai INDIA
Bronze
EVERY STEP COUNTS
NEW BALANCE
CLASSIC SHOES SERIES MADE IN US/UK
W Shanghai CHINA MILI FILMS Shanghai CHINA
Short List
THE BREAK-UP
PATAYA FOOD INDUSTRIES
NAUTILUS TUNA SPREAD
GREYnJ UNITED Bangkok THAILAND HUB HO HIN BANGKOK THAILAND
Silver
MARRIAGE MARKET TAKEOVER
SK-II
SKINCARE
FORSMAN & BODENFORS Gothenburg SWEDEN TOOL Los Angeles USA
Bronze
THE STORY OF AMIT
GOOGLE INDIA
GOOGLE PHOTOS
R/GA Singapore SINGAPORE LOWE LINTAS INDIA Mumbai / The Elements Production INDIA
Short List
HOUSE OF LITTLE MOMENTS SEASON 2
UNI PRESIDENT
UNI NOODLE
ADK TAIWAN Taipei CHINESE TAIPEI INNOVATION FILMS Tapei City CHINESE TAIPEI
Bronze
ARTBREAKS
ABC Arts Channel
ARTBREAKS
HECKLER Sydney AUSTRALIA HECKLER Sydney / MARCEL SYDNEY Walsh Bay AUSTRALIA
Short List
PEPPERMINT FIELD: WOMEN, THE BIGGEST MYSTERY IN THE UNIVERSE
BERTRAM CHEMICAL (1982) CO.
PEPPERMINT FIELD
ADAPTER DIGITAL Bangkok THAILAND SUNETA HOUSE Bangkok THAILAND
Short List
A05 Use of User Generated Content
PROJECT OF CONNECTION : THE SINGLE RELEASE
SK TELECOM
NETWORKING BUSINESS
SK PLANET Seoul SOUTH KOREA SSFILM Seoul SOUTH KOREA
Bronze
THE AUSTRALIAN CROWD-COLOURED SHORT FILM
MONDELÉZ INTERNATIONAL
CADBURY AUSTRALIA
SAPIENTNITRO Southbank, Vic AUSTRALIA FLUTTER Melbourne AUSTRALIA
Short List
A06 Use of Talent
STRENGTH TO CARE WITH DAVID POCOCK
UNILEVER
DOVE MENS + CARE
OCTAGON Sydney AUSTRALIA OCTAGON Sydney AUSTRALIA
Gold
A GIANT'S STORY
AMBUJA
AMBUJA CEMENT
PUBLICIS INDIA Mumbai INDIA
Silver
COCA-COLA: SHARE A COKE; SHARE A DRAMA
COCA-COLA
NON-ALCOHOLIC BEVERAGE
STARCOM MEDIAVEST GROUP Shanghai CHINA STARCOM MEDIAVEST GROUP Shanghai CHINA
Short List
ONE BIG GIG
VIRGIN MOBILE AUSTRALIA
TELECOMMUNICATIONS
ONE GREEN BEAN Sydney AUSTRALIA PHOTOPLAY FILMS Sydney / THE GINGERBREAD MAN Sydney AUSTRALIA
Short List
A07 Live Brand Experience
EXPLORE EVERY MINUTE WITH MCMURDO!
THE NORTH FACE KOREA
PRODUCT
INNORED Seoul SOUTH KOREA SPACE MONSTER CONTENTS Seoul SOUTH KOREA
Short List
KIDS MOTOR SHOW
HYUNDAI MOTORS
CAR
INNOCEAN WORLDWIDE Seoul SOUTH KOREA INNOCEAN Seoul SOUTH KOREA
Silver
GAYNZ
ANZ BANK AUSTRALIA
FINANCIAL
REVOLVER/WILL O'ROURKE Sydney AUSTRALIA REVOLVER/WILL O'ROURKE Sydney AUSTRALIA
Bronze
A08 Use of Game or Gaming
KFC - BEYOND NUMBER ONE
YUM!
KFC
MINDSHARE CHINA Shanghai CHINA MINDSHARE CHINA Shanghai CHINA
Short List
A09 Use of Digital and/or Social
#HOSTWITHPRIDE
AIRBNB
ACCOMODATION SERVICES
URBAN Sydney AUSTRALIA URBAN Sydney / RAWKUS Sydney AUSTRALIA
Gold
#AIRLINEWAGER
AIR NEW ZEALAND & QANTAS
AIR NEW ZEALAND & QANTAS
HOST SYDNEY Sydney AUSTRALIA HOST SYDNEY Sydney AUSTRALIA
Short List
DEAKIN VCE STRESS BREAK
DEAKIN UNIVERSITY
DEAKIN UNIVERSITY
THE ROYALS Surry Hills AUSTRALIA THE SWEET SHOP Melbourne AUSTRALIA
Silver
A10 Use of Brand or Product Integration into Existing Content
TAKEOVER
HP
HP OMEN
FRED & FARID SHANGHAI CHINA FRED & FARID SHANGHAI CHINA
Short List
X FACTOR INDONESIA PARTNERSHIP
GOOGLE
GOOGLE SEARCH
PHD SINGAPORE SINGAPORE FREMANTLEMEDIA ASIA PTE LTD Singapore SINGAPORE
Short List
A13 Excellence in Partnerships between a Content Producer and a Brand/Product/Talent
X FACTOR INDONESIA PARTNERSHIP
GOOGLE
GOOGLE SEARCH
PHD SINGAPORE SINGAPORE FREMANTLEMEDIA ASIA PTE LTD Singapore SINGAPORE
Silver
MASTER KONG KUNGFU OF NOODLES
MASTER KONG
NOODLES
TRIO ISOBAR Shanghai CHINA TRIO ISOBAR Shanghai CHINA
Gold