THANK YOU FOR SHARING

Bronze Spike
TitleTHANK YOU FOR SHARING
BrandTOTAL ACCESS COMMUNICATION PUBLIC COMPANY
Product / ServiceDTAC
CategoryA03. Online: Fiction & Non-Fiction
EntrantTHE LEO BURNETT GROUP THAILAND Bangkok, THAILAND
Idea Creation LEO BURNETT Bangkok, THAILAND
Production HUB HO HIN BANGKOK, THAILAND
Contributing TOTAL ACCESS COMMUNICATION Bangkok, THAILAND

Credits

Name Company Position
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Sompat Trisadikun The Leo Burnett Group Thailand Chief Creative Officer
Samira Thancharoenkit The Leo Burnett Group Thailand Account Management Director
Sompetch Nuntasinlapachai The Leo Burnett Group Thailand Agency Producer
Paruj Daorai The Leo Burnett Group Thailand Executive Creative Director
Paruj Daorai The Leo Burnett Group Thailand Executive Creative Director
Ukrit Karnsomwan The Leo Burnett Group Thailand Art Director
Thanachpath Ratanaborvornsethi The Leo Burnett Group Thailand Copywriter
Varitha Santinan The Leo Burnett Group Thailand Digital Account Manager
Prang Tepintrapirak The Leo Burnett Group Thailand PR Account Executive
Phonphot Sriphrachan The Leo Burnett Group Thailand PR Account Manager
Ninasreen Matha The Leo Burnett Group Thailand Media Relations
Nuttawadee Bhamornsuwarn The Leo Burnett Group Thailand PR Account Executive
Nawapol Thamrongrattanarit Hub Ho Hin Bangkok Director
Nawapol Thamrongrattanarit Hub Ho Hin Bangkok Director
Nattapon Kornkaew Hub Ho Hin Bangkok Producer
Chonlasit Upanigkit Hub Ho Hin Bangkok Editor
Niramon Ross Hub Ho Hin Bangkok DOP

The Campaign

We create a short film to test people’s reaction toward dramatic and controversial story to prove that, sometimes, curiosity can be one of the main causes of cyberbullying.

Creative Execution

The film was launched on world’s cyberbullying day which is Friday, June 17 this year. It was posted on DTAC’s YouTube channel and reposted on Facebook.

With the launch of the short film, Thank You for Sharing, #StopCyberbullying reached number 3 in trending for Twitter in Thailand.

To campaign against cyberbullying in Thailand where video contents dominate all digital platforms, DTAC used short film format for its campaign’s hero content. The film also experimented with people’s reaction and curiosity. “Thank You for Sharing” short film was directed by one of Thailand’s brightest young film director and screen writer who has large amount of followers who look forward to his new work.

From a research, we found that, for Thailand, people became a part of most of cyberbullying cases without realizing that they did. It’s because of their curiosity to watch and share contents without thinking of its consequence. So our campaign was aiming to change behavior of those ‘spectators’ who don’t realize that they are part of cyberbullying cycle.

Links
Video URL