The Campaign

It is difficult to notice your own smell. But when you are alone with someone you admire, we care how we smell. We looked into that insight and came up with the idea of creating a situation where your admirer is close around you.

Creative Execution

At the timing of TV commercial launch communicating the feature of product, we released this movie on Twitter and Facebook.

For this Pleasure Bouquet, people posted not just comments but the actual reaction movie of friends experiencing the content. This helped spread this campaign organically through SNS. As a result, it reached to more than 2 million with the sales of 200% increase and doubled the shares.

Making it possible for audiences to feel the illusion of as if they were there on the spot with a popular Japanese actor and idol, by only putting on an earphone to their smart phone. Without using Oculus rift and other costly 4D equipment, we accomplished to spread the possibilities of entertainment by proving that with smart phone, you can have the simulated experience also.

“Pleasure Bouquet” is a product with fresh flower scent. So we created a content which our targets, young women can experience herself and later would want to share it with her friends. “Deodorant Power” is a product that gets rid of smells on suit, so we created a content where the man gets stuck in an elevator alone with his admirer.