| Title | THE “LOCK" BAND DVD |
| Brand | VAP/MAXIMUM THE HORMONE |
| Product / Service | DEKA VS DEKA |
| Category | A11. Innovation in Entertainment |
| Entrant | DENTSU INC. Tokyo, JAPAN |
| Idea Creation | DENTSU INC. Tokyo, JAPAN |
| Production 2 | INTEGRAL VISION GRAPHICS Tokyo, JAPAN |
| PR | DENTSU INC. Tokyo, JAPAN |
| Production | TAIYO KIKAKU Tokyo, JAPAN |
| Production 3 | MCRAY CORPORATION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Maximum the Ryokun | Maximum The Hormone | Executive Creative Director |
| Kazunari Sengoku | 33cjl | Artist Management |
| Kentaro Tanaka | VAP inc. | Artist & Repartoire |
| Masahiko Okabe | Dentsu Inc. | Creative Director |
| Tsuyoshi Onozaki | TAIYO KIKAKU co.,ltd. | Producer |
| Shusaku Arai | TAIYO KIKAKU co.,ltd. | Producer |
| Masashi Tomihara | TAIYO KIKAKU co.,ltd. | Production Manager |
| Go Takahashi | TAIYO KIKAKU co.,ltd. | Visual Effects Producer |
| Takeshi Ozaki | TAIYO KIKAKU co.,ltd. | Visual Effects Superviser |
| Takahiro Morozumi | TAIYO KIKAKU co.,ltd. | Digital Artist |
| Takeya Kamimura | TAIYO KIKAKU co.,ltd. | Digital Artist |
| Kenta Tanaka | TAIYO KIKAKU co.,ltd. | Digital Artist |
| Yodai Kita | TAIYO KIKAKU co.,ltd. | Editor |
| Yasuhiro Sato | INTEGRAL VISION GRAPHICS.,inc | Producer |
| Shusuke Osanai | INTEGRAL VISION GRAPHICS.,inc | CG Director |
| Kouhei Miki | INTEGRAL VISION GRAPHICS.,inc | Production Manager |
| Kanako Kawase | Ray Corporation | Recording Engineer |
To amaze the fans with their rock spirits, without any previous notification, we “locked” an over 10 hour-long videos contained in this DVD and put it out on sales. The only way to unlock and see the contents is to complete the games of the enclosed disc. By playing these games using a remote controller of the DVD, fans can experience the roots of the band.
All the movie contents were locked, and only way to unlock the contents is to clear the games within the DVD. But all these information were kept secret and sold as a regular LIVE DVD at record stores in Japan.
This DVD made a big wave in society and was sold out in many shops. Not just existing fans, but game fans were also excited about this DVD and attained number 1 at Japanese biggest music sales chart. The band were recognized as "The band that continues to rock".
We changed the existing Live DVD contents and created a brand new movie experience. The product became a tool that embodies the attitude of the rock band that lead to successful branding.
Primary target is the band fans. They support the band’s outrageously “Rock” style and posting praise message on SNS. And that causes the buzz and expands the recognition and the brand to people who is unfamiliar of the band.