|Brand||PATAYA FOOD INDUSTRIES|
|Product / Service||NAUTILUS TUNA SPREAD|
|Category||A03. Online: Fiction & Non-Fiction|
|Entrant||GREYnJ UNITED Bangkok, THAILAND|
|Idea Creation||GREYnJ UNITED Bangkok, THAILAND|
|Production||HUB HO HIN BANGKOK, THAILAND|
|Contributing||PATAYA FOOD INDUSTRIES Bangkok, THAILAND|
|Ali Shabaz||GREY GROUP||SEA Chief Creative Officer|
|Per Pedersen||GREY GLOBAL||Chairman Global Creative Council|
|Jureeporn Thaidumrong||GREYnJ United||Chief Creative Officer|
|Subbaraju Alluri||GREY GROUP||Chief Executive Officer|
|Kanaporn Hutcheson||GREYnJ United||Managing Director|
|Pojanee Sowantip||GREYnJ United||Account Director|
|Jongkoch Dusittanakarin||GREYnJ United||Strategic Planner|
|Kanoksak Kanchanachutha||GREYnJ United||Agency Producer|
|Asawin Phanichwatana||GREYnJ United||Executive Creative Director|
|Veerawin Suksantinunt||GREYnJ United||Copywriter|
|Mali Pongsirirak||GREYnJ United||Agency Producer|
|Kanokkorn Seehapan||GREYnJ United||Client Service Director|
|Thor Santisiri||GREYnJ United||Chairman|
|Supakit Yindeeanant||GREYnJ United||Art Director|
|Taywin Navakunsuntorn||GREYnJ United||Art Director|
|Kanlayanee Pratuangjid||GREYnJ United||Art Director|
|Kanokwan Chatkaewmanee||GREYnJ United||Copywriter|
|Ratanaparn Songsermsawad||GREYnJ United||Copywriter|
|Vorawan Kaewket||GREYnJ United||Account Director|
We found a way to make boring fact entertaining by collecting all entertainment including images, soundtrack, and script, in one place to make people become aware of it.
The director used a song, characters, a scenario, and cliché break up lines to tell a story of a relationship between two people.
The film received over 1 million views, 42,000 likes, and 28,000 shares on Facebook within 24 hours. It currently has approximately 7 million views on Facebook and YouTube. Most importantly, we have turned boring topic into something fun.
Engaging people with a story focusing mainly on a product needs an interesting new way. So, we teamed up with a renowned feature film director to create a content that would satire the society. The story was engaging from beginning to end, included all product benefits, and also funny at the same time. It included all the entertainment ranging from a classic ballad song, likable characters, melodrama Korean series-like script in one place.
To talk to Thai young-adults who are mostly workaholic and don’t have time to eat about a boring message about healthy eating, we chose to attack them at their most vulnerable time: when they look at their phones and shopping for food during their breaks. We presented our simple yet engaging content film via Facebook, a place where young-adults are most engaged in, telling a simple yet impactful story that encouraged them to change the way they eat.