| Title | LES MILLS - RUN THE FINAL |
| Brand | LES MILLS |
| Product / Service | LES MILLS PR OPPORTUNITY |
| Category | A07. Live Brand Experience |
| Entrant | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| Idea Creation | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| Production | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| PR | WHYBIN\TBWA AUCKLAND, NEW ZEALAND |
| Name | Company | Position |
|---|---|---|
| Watchara Tansrikeat | WHYBIN\TBWA\ELEVEN | Senior Art Director |
| Christy Peacock | WHYBIN\TBWA\ELEVEN | Executive Creative Director |
| Angelina Farry | WHYBIN\TBWA\ELEVEN | Managing Director |
| Tim Huse | WHYBIN\TBWA\ELEVEN | Creative Director |
| Julian Andrews | WHYBIN\TBWA\ELEVEN | Creative Director |
| Matt Sellars | WHYBIN\TBWA\ELEVEN | Senior Copywriter |
| Jim Hudson | WHYBIN\TBWA\ELEVEN | Agency Editor |
| Andrew Sanders | WHYBIN\TBWA\ELEVEN | Account Manager |
| Reel Productions | Reel Productions | Director of Photography |
Show people that Les Mills lets nothing get in the way of fitness. How? By having Les Mills trainers run the marathon, wearing TV vests that streamed the Final live.
We let Les Mills trainers run the marathon, wearing TV vests that streamed the Rugby World Cup Final live so people could watch the game while running the marathon.
People still ran the marathon, while simultaneously witnessing the most epic RWC final in NZ’s history. Our ‘run the final’ team also got a ton of media coverage from the likes of 3 NEWS, NZ Herald and Stuff.co.nz
Using an entertaining content which is a rugby game as a device to promote the core belief of Les Mills Gym so people could still get healthy by running a marathon and be entertained by watching the rugby game at the same time.
Use PR to promote the idea through news channels and social media before the marathon so people were aware that they could still run the marathon while watching the rugby game live.