CONFESSIONS

TitleCONFESSIONS
BrandZERO PAIN SPRAY
Product / ServiceSORE PAIN SPRAY CATEGORY
CategoryA03. Online: Fiction & Non-Fiction
EntrantTUNG FA BIOTECH. & PHARMACEUTICAL CO., LTD. Taipei, CHINESE TAIPEI
Idea Creation SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI
Production SWEET PERSIMMON PRODUCTION HOUSE Taipei, CHINESE TAIPEI

Credits

Name Company Position
Rachel Hsu Shape Advertising Copywriter
Scott Yang Shape Advertising Copywriter
HaoYu Jiang Shape Advertising Copywriter
Juno Yeh Shape Advertising Copywriter
Yoyo Hsu Shape Advertising Senior Art Designer
Allen Chiang Shape Advertising Art Designer
Allen Li Shape Advertising Group Creative Director

The Campaign

Through a triangle office romance, ZEROPAIN plays a role in becoming the key pivot of the entire plot. Making ZEROPAIN successfully walk into young workers’ life.

Creative Execution

The full version of the film was launched on 2016.07.11 through internet, both on the brand-owned Facebook page and Youtube channel.

“Love Confession” has successfully drawn attention to the younger generation , generating 1,034,229 times of views, 9,039 shares, 20,722 likes, and 1,142 comments in just one week (7/11~7/18 )with zero media budget; meanwhile, the clip additionally triggered massive discussions in TV news, KOLs, fan pages, and marketing professional media. By using ZEROPAIN as a tool to make a love confession at a workplace, the brand image is refreshed!

Along with the changes of the industrial structures in the society, we attempted to rejuvenate ZEROPAIN, a sore spray which has been in the market for 28 years. Other than the conventional application after doing exercise, labor work or housework, an extraordinary, unexpected function was introduced in the modern, young people's workplace. In the clip "Love Confession", through a love triangle office romance, the pivot, ZEROPAIN, successfully caught the viewer's full attention and gained the share in the white-collar market.

Sore pain spray was traditionally for exercise, labor work or housework. But since the industrial structure of society has transformed, there should be a more modern and idenical role for ZEROPAIN spray. Through this film, an extraordinary, unexpected function was introduced in the modern, young people's workplace.

Links
Video URL