|Brand||ZERO PAIN SPRAY|
|Product / Service||SORE PAIN SPRAY CATEGORY|
|Category||A03. Online: Fiction & Non-Fiction|
|Entrant||TUNG FA BIOTECH. & PHARMACEUTICAL CO., LTD. Taipei, CHINESE TAIPEI|
|Idea Creation||SHAPE ADVERTISING TAIPEI, CHINESE TAIPEI|
|Production||SWEET PERSIMMON PRODUCTION HOUSE Taipei, CHINESE TAIPEI|
|Rachel Hsu||Shape Advertising||Copywriter|
|Scott Yang||Shape Advertising||Copywriter|
|HaoYu Jiang||Shape Advertising||Copywriter|
|Juno Yeh||Shape Advertising||Copywriter|
|Yoyo Hsu||Shape Advertising||Senior Art Designer|
|Allen Chiang||Shape Advertising||Art Designer|
|Allen Li||Shape Advertising||Group Creative Director|
Through a triangle office romance, ZEROPAIN plays a role in becoming the key pivot of the entire plot. Making ZEROPAIN successfully walk into young workers’ life.
The full version of the film was launched on 2016.07.11 through internet, both on the brand-owned Facebook page and Youtube channel.
“Love Confession” has successfully drawn attention to the younger generation , generating 1,034,229 times of views, 9,039 shares, 20,722 likes, and 1,142 comments in just one week (7/11~7/18 )with zero media budget; meanwhile, the clip additionally triggered massive discussions in TV news, KOLs, fan pages, and marketing professional media. By using ZEROPAIN as a tool to make a love confession at a workplace, the brand image is refreshed!
Along with the changes of the industrial structures in the society, we attempted to rejuvenate ZEROPAIN, a sore spray which has been in the market for 28 years. Other than the conventional application after doing exercise, labor work or housework, an extraordinary, unexpected function was introduced in the modern, young people's workplace. In the clip "Love Confession", through a love triangle office romance, the pivot, ZEROPAIN, successfully caught the viewer's full attention and gained the share in the white-collar market.
Sore pain spray was traditionally for exercise, labor work or housework. But since the industrial structure of society has transformed, there should be a more modern and idenical role for ZEROPAIN spray. Through this film, an extraordinary, unexpected function was introduced in the modern, young people's workplace.