Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
C01 Best Integrated Campaign Led by PR
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER 		COLENSO BBDO Auckland NEW ZEALAND
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE
SYDNEY OPERA HOUSE 		THE MONKEYS Sydney AUSTRALIA SYDNEY OPERA HOUSE
 AUSTRALIA
THE EVERYDAY SOLDIER MOVEMENT
P&G
GILLETTE FUSION 		BBDO INDIA Mumbai INDIA
Bronze
YOU SHAVE.I SHAVE.
P&G
GILLETTE FUSION 		BBDO INDIA Mumbai INDIA
Short List
HP WRITE&READ
HP INDIA
HOME PRINTING 		THE PRACTICE PORTER NOVELLI Bangalore INDIA THE PRACTICE PORTER NOVELLI
Bangalore
 INDIA
BYO CUP DAY
7-ELEVEN
SLURPEE 		LEO BURNETT Melbourne AUSTRALIA
EVERYDAY RIDER SPONSORSHIPS
GIANT
BICYCLES 		LEO BURNETT Melbourne AUSTRALIA
TAIWAN, RICE UP!
TAIWAN COUNCIL OF AGRICULTURE
RICE CONSUMPTION 		OGILVY PUBLIC RELATIONS Taipei CHINESE TAIPEI OGILVY PUBLIC RELATIONS
Taipei
 CHINESE TAIPEI
QUIETNESS, A TIME TO LISTEN
GOODYEAR CHINA
EFFICIENTGRIP SUV TIRE 		OGILVY PUBLIC RELATIONS Shanghai CHINA OGILVY PUBLIC RELATIONS
Shanghai
 CHINA
HAIR BOUTIQUE IN THE SKY
P&G TAIWAN
PANTENE, CLINICARE, VS, DERMACARE 		MSLGROUP Singapore SINGAPORE MSLGROUP
Singapore
ICL MSL TAIWAN
Taipei
 SINGAPORE
CHINESE TAIPEI
SWEETEN CHINA WITH SMALL ACTS OF KINDNESS
PERFETTI VAN MELLE
ALPENLIEBE CANDY 		MSLGROUP Singapore SINGAPORE MSLGROUP
Singapore
MSL CHINA
 SINGAPORE
CHINA
BRINGING BOND BACK TO LIFE IN INDIA
STAR INDIA
STAR MOVIES CHANNEL 		MSLGROUP Singapore SINGAPORE MSLGROUP
Singapore
HANMER MSL
Mumbai
 SINGAPORE
INDIA
TCL 30TH ANNIVERSARY
TCL
CORPORATE IMAGE 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
THE + PROJECT
PHILIPS
INTEGRATED COMMUNICATION CAMPAIGN 		FLEISHMAN-HILLARD SINGAPORE SINGAPORE FLEISHMAN-HILLARD SINGAPORE
 SINGAPORE
PEDIGREE ADOPTION DRIVE
MARS PETCARE
DOG ADOPTION 		WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
 AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP 		WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
SLEEP WELL TO BE A DRAGON
P&G
PAMPERS DIAPERS 		PORTER NOVELLI CHINA Beijing CHINA PORTER NOVELLI CHINA
Beijing
 CHINA
Short List
MAKE THE CHANGE AND PURSUE THE OLYMPIC DREAM
LI NING
LI NING CORPORATE 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
2012 SEOUL NUCLEAR SECURITY SUMMIT
2012 SEOUL NUCLEAR SECURITY SUMMIT PREPARATORY SECRETARIAT
COMMUNICATION CAMPAIGN 		FLEISHMAN-HILLARD KOREA Seoul SOUTH KOREA FLEISHMAN-HILLARD KOREA
Seoul
 SOUTH KOREA
CONNECTING PEOPLE THROUGH A GUINNESS WORLD RECORD
NOKIA
NOKIA'S BIGGEST ANGRY BIRDS PLAYGROUND 		FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA FLEISHMAN-HILLARD KUALA LUMPUR
 MALAYSIA
JAPAN POST 3/11: BEYOND CRISIS MANAGEMENT
THE PRIME MINISTER'S OFFICE OF JAPAN, GLOBAL COMMUNICATIONS TEAM
GOVERNMENT 		KREAB GAVIN ANDERSON JAPAN KREAB GAVIN ANDERSON
Tokyo
FLEISHMAN-HILLARD JAPAN
 JAPAN
REJOICE HELPS CHINA FALL IN LOVE
P&G
REJOICE SHAMPOO 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
THE SECRET IDOL
EZAKI GLICO
ICE NO MI 		ENGINE FILM Tokyo JAPAN
Silver
THE DIRTY TRUTH ABOUT YOUR KITCHEN
RECKITT-BENCKISER AND BOSCH
FINISH DISHWASHING DETERGENT 		PORTER NOVELLI Singapore SINGAPORE PORTER NOVELLI
Singapore
 SINGAPORE
GLOBAL LAUNCH OF WARRIOR FOOTBALL
WARRIOR
WARRIOR FOOTBALL 		RACEPOINT GROUP Hong Kong HONG KONG RACEPOINT GROUP
Hong Kong
 HONG KONG
ANOTHER DAY ANOTHER ADVENTURE
MINI CHINA
COUPE & ROADSTER 		AMCI Beijing CHINA
FIGHT DEMENTIA
ALZHEIMER'S AUSTRALIA
ALZHEIMER’S AWARENESS 		PORTER NOVELLI MELBOURNE AUSTRALIA PORTER NOVELLI MELBOURNE
 AUSTRALIA
NATIONAL CYBER SECURITY AWARENESS WEEK
FEDERAL GOVERNMENT DEPARTMENT DEVELOPING AND DELIVERING COMMUNICATIONS POLICY AN
CYBER SECURITY 		PORTER NOVELLI MELBOURNE AUSTRALIA PORTER NOVELLI MELBOURNE
 AUSTRALIA
PACQUIAO POSITIVE
PEPSICO
STING ENERGY DRINK 		DDB PHILIPPINES Taguig City THE PHILIPPINES
Bronze
WORLD'S MOST REMOTE POLLING BOOTH
TOURISM AUSTRALIA
GREAT BARRIER REEF AWARENESS 		DDB Sydney AUSTRALIA MANGO
Sydney
 AUSTRALIA