Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	PR	Location	Award
A01 Best Use of Digital PR
A FAIR RIDE FOR ALL VIRGIN MOBILE AUSTRALIA MOBILE AND DATA PLANS	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA
ATTRACTING CHINA'S TOP TALENT GROUPM CHINA MEDIA INVESTMENT MANAGEMENT	MEC CHINA Beijing	CHINA
GOOGLE MAPS 8-BIT GOOGLE GOOGLE MAPS	HAKUHODO Tokyo	JAPAN
CAR RADIO-PERSONALITY TOKYO FM BROADCASTING HONDA SMILE MISISON	DENTSU Tokyo	JAPAN
A SCHOOL OF GREAT TRADITION HARROW INTERNATIONAL SCHOOLS EDUCATION	BLUE CURRENT GROUP Hong Kong	HONG KONG	BLUE CURRENT GROUP Hong Kong	HONG KONG
NEW STAR OF INDIA NISSAN INDIA MICRA	FLEISHMAN-HILLARD INDIA Mumbai	INDIA	FLEISHMAN-HILLARD INDIA Mumbai	INDIA
CONNECTING LIFELINES HONDA MOTOR INTERNAVI	DENTSU Tokyo	JAPAN			Short List
SEE FROM SOUND AMARIN BOOK CENTER NAIIN.COM BOOK STORE	McCANN WORLDGROUP Bangkok	THAILAND
REJOICE HELPS CHINA FALL IN LOVE P&G REJOICE SHAMPOO	FLEISHMAN-HILLARD Beijing	CHINA	FLEISHMAN-HILLARD Beijing	CHINA
A02 Best Use of Social Media
NOT 21%. IT'S 100%. HEINEKEN TAIWAN HEINEKEN	MEDIALAND DIGITAL STRATEGY Taipei	CHINESE TAIPEI
A FAIR RIDE FOR ALL VIRGIN MOBILE AUSTRALIA WEBSITE RE-LAUNCH	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA
THE SMART STOCK PROJECT KIRIN MC DANONE WATERS ALKALI ION WATER	DENTSU Tokyo	JAPAN
ADOBE ANZ REAL OR FAKE CHALLENGE ADOBE CREATIVE SUITE	GMR MARKETING New Berlin	USA
DON'T ABANDON YOUR FAMILY KOREAN ANIMAL WELFARE ASSOCIATION ANIMAL CHARITY	INNOCEAN WORLDWIDE Seoul	SOUTH KOREA
BYO CUP DAY 7-ELEVEN SLURPEE	LEO BURNETT Melbourne	AUSTRALIA			Short List
EVERYDAY RIDER SPONSORSHIPS GIANT BICYCLES	LEO BURNETT Melbourne	AUSTRALIA
QUIETNESS, A TIME TO LISTEN GOODYEAR CHINA EFFICIENTGRIP SUV TIRE	OGILVY PUBLIC RELATIONS Shanghai	CHINA	OGILVY PUBLIC RELATIONS Shanghai	CHINA
IT'S MORE FUN IN THE PHILIPPINES DEPARTMENT OF TOURISM TOURISM	BBDO GUERRERO Makati City	THE PHILIPPINES
EBAY INDIA WINS WITH SOCIAL CRM EBAY INDIA EBAY.IN	MSLGROUP Singapore	SINGAPORE	MSLGROUP Singapore HANMER MSL Mumbai	SINGAPORE INDIA
SWEETEN CHINA WITH SMALL ACTS OF KINDNESS PERFETTI VAN MELLE ALPENLIEBE CANDY	MSLGROUP Singapore	SINGAPORE	MSLGROUP Singapore MSL CHINA	SINGAPORE CHINA
THE + PROJECT PHILIPS CORPORATE COMMUNICATION	FLEISHMAN-HILLARD SINGAPORE	SINGAPORE	FLEISHMAN-HILLARD SINGAPORE	SINGAPORE
LOVE CONQUERS ALL: A SINGLE SUCCESS STORY ZHENAI.COM MATCH-MAKING SERVICE	KETCHUM Guangzhou	CHINA	KETCHUM Guangzhou	CHINA
HATSUNE MIKU GOOGLE GOOGLE CHROME	HAKUHODO Tokyo	JAPAN			Silver
CAR RADIO-PERSONALITY TOKYO FM BROADCASTING HONDA SMILE MISISON	DENTSU Tokyo	JAPAN
HENNESSY ARTISTRY 2011 HENNESSY HENNESSY ARTISTRY 2011	ISOBAR HONG KONG	HONG KONG
CONNECTING PEOPLE THROUGH A GUINNESS WORLD RECORD NOKIA NOKIA'S BIGGEST ANGRY BIRDS PLAYGROUND	FLEISHMAN-HILLARD KUALA LUMPUR	MALAYSIA	FLEISHMAN-HILLARD KUALA LUMPUR	MALAYSIA
NET BUZZING WITH GARNIER & PIMPLES L'OREAL PHILIPPINES GARNIER PURE ACTIVE SCRUB & ROLL-ON	NETBOOSTER ASIA Makati City	THE PHILIPPINES
TOP BENNANA NESTLÉ ICE-CREAM	OGILVY PUBLIC RELATIONS Beijing	CHINA	OGILVY PUBLIC RELATIONS Beijing	CHINA
BECOMING A CHAMPION OF OUTDOOR PLAY P&G SAFEGUARD SOAPS	FLEISHMAN-HILLARD Beijing	CHINA	FLEISHMAN-HILLARD Beijing	CHINA
A SCHOOL OF GREAT TRADITION HARROW INTERNATIONAL SCHOOLS EDUCATION	BLUE CURRENT GROUP Hong Kong	HONG KONG	BLUE CURRENT GROUP Hong Kong	HONG KONG
TWEET-A-THON PEPSICO INDIA 7UP	BBDO INDIA Gurgaon	INDIA
WHY THIS KOLAVERI DI SONY MUSIC ENTERTAINMENT INDIA WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3	JACK IN THE BOX WORLDWIDE Mumbai	INDIA	SONY MUSIC DIGITAL MARKETING TEAM Mumbai	INDIA	Bronze
ICONIQ UNKNOWN AVEX MANAGEMENT ICONIQ	GROUND Tokyo	JAPAN
HOVER CAR VOLKSWAGEN GROUP CHINA THE PEOPLE'S CAR PROJECT	PROXIMITY BEIJING	CHINA			Gold Spike
SURPRISE FOR FIRST MOTHER’S DAY JOHNSON & JOHNSON CHINA JOHNSON'S BABY	VITAMINE Shanghai	CHINA			Short List
A03 Best Use of Live Events and/or Celebrity Endorsement
THE FUKUSHIMA CONFERENCE CITIZENS OF FUKUSHIMA PREFECTURE CONFERENCE	FLEISHMAN-HILLARD JAPAN Tokyo	JAPAN	FLEISHMAN-HILLARD JAPAN Tokyo	JAPAN	Short List
WE ARE TEAM AOMORI TEAM AOMORI TEAM AOMORI	DENTSU Tokyo	JAPAN
MANLAND IKEA AUSTRALIA CRECHE FOR MEN	ONE GREEN BEAN Sydney	AUSTRALIA	ONE GREEN BEAN Sydney	AUSTRALIA	Silver
SORRY ABOUT THE TWIGS, FOLKS DB BREWERIES MONTEITH'S CRUSHED CIDER	COLENSO BBDO Auckland	NEW ZEALAND
WORLD'S FASTEST COUCH STUNT PARMALAT ICE BREAK FLAVOURED MILK	THE MONKEYS Sydney	AUSTRALIA
UNITED SOULS FESTIVAL 6 MAJOR CITIES IN TOHOKU FESTIVAL	DENTSU Tokyo	JAPAN
YOU SHAVE. I SHAVE. P&G GILLETTE FUSION	BBDO INDIA Mumbai	INDIA
THANK YOU MOM OLYMPICS P&G P&G OLYMPIC PARTNERSHIP	FLEISHMAN-HILLARD Beijing	CHINA	FLEISHMAN-HILLARD Beijing	CHINA
LIQUID SOAP ART UNILEVER SINGAPORE LUX BODY WASH	JWT SINGAPORE	SINGAPORE
GOOD ENERGY TAXI MERCURY ENERGY MERCURY GOOD ENERGY TAXI	TBWA\DIGITAL ARTS NETWORK Auckland	NEW ZEALAND
BYO CUP DAY 7-ELEVEN SLURPEE	LEO BURNETT Melbourne	AUSTRALIA			Bronze
OSTEOCESSORIES PERWATUSI OSTEOPOROSIS AWARENESS	JWT Jakarta	INDONESIA			Short List
FINDING YOUR OTHER HALF JIAYUAN.COM INTERNATIONAL ONLINE DATING SERVICE	JWT HONG KONG	HONG KONG
FLASHCARDS McDONALD'S PHILIPPINES BRIGHT MINDS READ PROGRAM	LEO BURNETT MANILA	THE PHILIPPINES
HAIR BOUTIQUE IN THE SKY P&G TAIWAN PANTENE, CLINICARE, VS, DERMACARE	MSLGROUP Singapore	SINGAPORE	MSLGROUP Singapore ICL MSL TAIWAN Taipei	SINGAPORE CHINESE TAIPEI

A01 Best Use of Digital PR
A FAIR RIDE FOR ALL
VIRGIN MOBILE AUSTRALIA / MOBILE AND DATA PLANS

ONE GREEN BEAN Sydney

AUSTRALIA

ONE GREEN BEAN
Sydney

AUSTRALIA
ATTRACTING CHINA'S TOP TALENT
GROUPM CHINA / MEDIA INVESTMENT MANAGEMENT

MEC CHINA Beijing

CHINA
GOOGLE MAPS 8-BIT
GOOGLE / GOOGLE MAPS

HAKUHODO Tokyo

JAPAN
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING / HONDA SMILE MISISON

DENTSU Tokyo

JAPAN
A SCHOOL OF GREAT TRADITION
HARROW INTERNATIONAL SCHOOLS / EDUCATION

BLUE CURRENT GROUP Hong Kong

HONG KONG

BLUE CURRENT GROUP
Hong Kong

HONG KONG
NEW STAR OF INDIA
NISSAN INDIA / MICRA

FLEISHMAN-HILLARD INDIA Mumbai

INDIA

FLEISHMAN-HILLARD INDIA
Mumbai

INDIA
CONNECTING LIFELINES
HONDA MOTOR / INTERNAVI

DENTSU Tokyo

JAPAN

Short List
SEE FROM SOUND
AMARIN BOOK CENTER / NAIIN.COM BOOK STORE

McCANN WORLDGROUP Bangkok

THAILAND
REJOICE HELPS CHINA FALL IN LOVE
P&G / REJOICE SHAMPOO

FLEISHMAN-HILLARD Beijing

CHINA

FLEISHMAN-HILLARD
Beijing

CHINA