Winners & Shortlists
Grand Prix
Gold
Silver
Bronze
Shortlist
All Entries
Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
A FAIR RIDE FOR ALL
VIRGIN MOBILE AUSTRALIA
MOBILE AND DATA PLANS 		ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
ATTRACTING CHINA'S TOP TALENT
GROUPM CHINA
MEDIA INVESTMENT MANAGEMENT 		MEC CHINA Beijing CHINA
SEE FROM SOUND
AMARIN BOOK CENTER
NAIIN.COM BOOK STORE 		McCANN WORLDGROUP Bangkok THAILAND
GOOGLE MAPS 8-BIT
GOOGLE
GOOGLE MAPS 		HAKUHODO Tokyo JAPAN
NEW STAR OF INDIA
NISSAN INDIA
MICRA 		FLEISHMAN-HILLARD INDIA Mumbai INDIA FLEISHMAN-HILLARD INDIA
Mumbai
 INDIA
REJOICE HELPS CHINA FALL IN LOVE
P&G
REJOICE SHAMPOO 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
CONNECTING LIFELINES
HONDA MOTOR
INTERNAVI 		DENTSU Tokyo JAPAN
Short List
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING
HONDA SMILE MISISON 		DENTSU Tokyo JAPAN
A SCHOOL OF GREAT TRADITION
HARROW INTERNATIONAL SCHOOLS
EDUCATION 		BLUE CURRENT GROUP Hong Kong HONG KONG BLUE CURRENT GROUP
Hong Kong
 HONG KONG
A02 Best Use of Social Media
SURPRISE FOR FIRST MOTHER’S DAY
JOHNSON & JOHNSON CHINA
JOHNSON'S BABY 		VITAMINE Shanghai CHINA
Short List
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT 		PROXIMITY BEIJING CHINA

Gold Spike
A FAIR RIDE FOR ALL
VIRGIN MOBILE AUSTRALIA
WEBSITE RE-LAUNCH 		ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
QUIETNESS, A TIME TO LISTEN
GOODYEAR CHINA
EFFICIENTGRIP SUV TIRE 		OGILVY PUBLIC RELATIONS Shanghai CHINA OGILVY PUBLIC RELATIONS
Shanghai
 CHINA
TOP BENNANA
NESTLÉ
ICE-CREAM 		OGILVY PUBLIC RELATIONS Beijing CHINA OGILVY PUBLIC RELATIONS
Beijing
 CHINA
NET BUZZING WITH GARNIER & PIMPLES
L'OREAL PHILIPPINES
GARNIER PURE ACTIVE SCRUB & ROLL-ON 		NETBOOSTER ASIA Makati City THE PHILIPPINES
EBAY INDIA WINS WITH SOCIAL CRM
EBAY INDIA
EBAY.IN 		MSLGROUP Singapore SINGAPORE MSLGROUP
Singapore
HANMER MSL
Mumbai
 SINGAPORE
INDIA
SWEETEN CHINA WITH SMALL ACTS OF KINDNESS
PERFETTI VAN MELLE
ALPENLIEBE CANDY 		MSLGROUP Singapore SINGAPORE MSLGROUP
Singapore
MSL CHINA
 SINGAPORE
CHINA
NOT 21%. IT'S 100%.
HEINEKEN TAIWAN
HEINEKEN 		MEDIALAND DIGITAL STRATEGY Taipei CHINESE TAIPEI
BYO CUP DAY
7-ELEVEN
SLURPEE 		LEO BURNETT Melbourne AUSTRALIA
Short List
EVERYDAY RIDER SPONSORSHIPS
GIANT
BICYCLES 		LEO BURNETT Melbourne AUSTRALIA
LOVE CONQUERS ALL: A SINGLE SUCCESS STORY
ZHENAI.COM
MATCH-MAKING SERVICE 		KETCHUM Guangzhou CHINA KETCHUM
Guangzhou
 CHINA
WHY THIS KOLAVERI DI
SONY MUSIC ENTERTAINMENT INDIA
WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3 		JACK IN THE BOX WORLDWIDE Mumbai INDIA SONY MUSIC DIGITAL MARKETING TEAM
Mumbai
 INDIA
Bronze
HENNESSY ARTISTRY 2011
HENNESSY
HENNESSY ARTISTRY 2011 		ISOBAR HONG KONG HONG KONG
DON'T ABANDON YOUR FAMILY
KOREAN ANIMAL WELFARE ASSOCIATION
ANIMAL CHARITY 		INNOCEAN WORLDWIDE Seoul SOUTH KOREA
HATSUNE MIKU
GOOGLE
GOOGLE CHROME 		HAKUHODO Tokyo JAPAN
Silver
ICONIQ UNKNOWN
AVEX MANAGEMENT
ICONIQ 		GROUND Tokyo JAPAN
ADOBE ANZ REAL OR FAKE CHALLENGE
ADOBE
CREATIVE SUITE 		GMR MARKETING New Berlin USA
THE + PROJECT
PHILIPS
CORPORATE COMMUNICATION 		FLEISHMAN-HILLARD SINGAPORE SINGAPORE FLEISHMAN-HILLARD SINGAPORE
 SINGAPORE
CONNECTING PEOPLE THROUGH A GUINNESS WORLD RECORD
NOKIA
NOKIA'S BIGGEST ANGRY BIRDS PLAYGROUND 		FLEISHMAN-HILLARD KUALA LUMPUR MALAYSIA FLEISHMAN-HILLARD KUALA LUMPUR
 MALAYSIA
BECOMING A CHAMPION OF OUTDOOR PLAY
P&G
SAFEGUARD SOAPS 		FLEISHMAN-HILLARD Beijing CHINA FLEISHMAN-HILLARD
Beijing
 CHINA
CAR RADIO-PERSONALITY
TOKYO FM BROADCASTING
HONDA SMILE MISISON 		DENTSU Tokyo JAPAN
THE SMART STOCK PROJECT
KIRIN MC DANONE WATERS
ALKALI ION WATER 		DENTSU Tokyo JAPAN
A SCHOOL OF GREAT TRADITION
HARROW INTERNATIONAL SCHOOLS
EDUCATION 		BLUE CURRENT GROUP Hong Kong HONG KONG BLUE CURRENT GROUP
Hong Kong
 HONG KONG
TWEET-A-THON
PEPSICO INDIA
7UP 		BBDO INDIA Gurgaon INDIA
IT'S MORE FUN IN THE PHILIPPINES
DEPARTMENT OF TOURISM
TOURISM 		BBDO GUERRERO Makati City THE PHILIPPINES
A03 Best Use of Live Events and/or Celebrity Endorsement
PEDIGREE UNDERDOG DAY
MARS PETCARE
PEDIGREE DOG ADOPTION 		WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
 AUSTRALIA
Short List
A WORLD WITHOUT PETROL
NISSAN AUSTRALIA
NISSAN LEAF 		WHYBIN\TBWA Melbourne AUSTRALIA
Short List
AIRMATE BLOWS AWAY THE COMPETITION
AIRMATE ELECTRICAL
DC-III ELECTRIC FAN 		WEBER SHANDWICK Beijing CHINA WEBER SHANDWICK
Beijing
 CHINA
WORLD'S FASTEST COUCH STUNT
PARMALAT
ICE BREAK FLAVOURED MILK 		THE MONKEYS Sydney AUSTRALIA
GOOD ENERGY TAXI
MERCURY ENERGY
MERCURY GOOD ENERGY TAXI 		TBWA\DIGITAL ARTS NETWORK Auckland NEW ZEALAND
HOWARD HELMER AUSTRALIAN EGGS MEDIA TOUR
AUSTRALIAN EGG CORPORATION
EGGS 		PORTER NOVELLI SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
 AUSTRALIA
FESTOFALL
CARERS AUSTRALIA
YOUNG CARERS 		PORTER NOVELLI MELBOURNE AUSTRALIA PORTER NOVELLI MELBOURNE
 AUSTRALIA
SLEEP WELL TO BE A DRAGON
P&G
PAMPERS DIAPERS 		PORTER NOVELLI CHINA Beijing CHINA PORTER NOVELLI CHINA
Beijing
 CHINA
MANLAND
IKEA AUSTRALIA
CRECHE FOR MEN 		ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
 AUSTRALIA
Silver
THE COKE HUG MACHINE
THE COCA-COLA COMPANY
COCA-COLA 		OGILVY & MATHER SINGAPORE SINGAPORE
Short List
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION
HEALTH PROMOTION FOUNDATION 		OGILVY & MATHER Bangkok THAILAND

Gold Spike
BEST-LOVED MOM
DAIRY PLUS
DMALT HI-10 		OGILVY & MATHER Bangkok THAILAND
STEAL BANKSY
ART SERIES HOTELS
ART SERIES HOTELS 		NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
CROSSING THE ICE
SONY
SONY BLOGGIE 		NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
HAIR BOUTIQUE IN THE SKY
P&G TAIWAN
PANTENE, CLINICARE, VS, DERMACARE 		MSLGROUP Singapore SINGAPORE MSLGROUP
Singapore
ICL MSL TAIWAN
Taipei
 SINGAPORE
CHINESE TAIPEI