Title Brand Product / Service Entrant Company Location PR Location Award
A01 Best Use of Digital PR
CONNECTING LIFELINES
HONDA MOTOR
INTERNAVI
DENTSU Tokyo JAPAN
Short List
A02 Best Use of Social Media
BYO CUP DAY
7-ELEVEN
SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Short List
HATSUNE MIKU
GOOGLE
GOOGLE CHROME
HAKUHODO Tokyo JAPAN
Silver
WHY THIS KOLAVERI DI
SONY MUSIC ENTERTAINMENT INDIA
WHY THIS KOLAVERI DI SONG FROM THE MOVIE 3
JACK IN THE BOX WORLDWIDE Mumbai INDIA SONY MUSIC DIGITAL MARKETING TEAM
Mumbai
INDIA
Bronze
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA

Gold Spike

SURPRISE FOR FIRST MOTHER’S DAY
JOHNSON & JOHNSON CHINA
JOHNSON'S BABY
VITAMINE Shanghai CHINA
Short List
A03 Best Use of Live Events and/or Celebrity Endorsement
THE FUKUSHIMA CONFERENCE
CITIZENS OF FUKUSHIMA PREFECTURE
CONFERENCE
FLEISHMAN-HILLARD JAPAN Tokyo JAPAN FLEISHMAN-HILLARD JAPAN
Tokyo
JAPAN
Short List
MANLAND
IKEA AUSTRALIA
CRECHE FOR MEN
ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
AUSTRALIA
Silver
BYO CUP DAY
7-ELEVEN
SLURPEE
LEO BURNETT Melbourne AUSTRALIA
Bronze
OSTEOCESSORIES
PERWATUSI
OSTEOPOROSIS AWARENESS
JWT Jakarta INDONESIA
Short List
SMOKING KID
THAI HEALTH PROMOTION FOUNDATION
HEALTH PROMOTION FOUNDATION
OGILVY & MATHER Bangkok THAILAND

Gold Spike

STEAL BANKSY
ART SERIES HOTELS
ART SERIES HOTELS
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
CROSSING THE ICE
SONY
SONY BLOGGIE
NAKED COMMUNICATIONS Sydney AUSTRALIA
Short List
PEDIGREE UNDERDOG DAY
MARS PETCARE
PEDIGREE DOG ADOPTION
WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
AUSTRALIA
Short List
THE COKE HUG MACHINE
THE COCA-COLA COMPANY
COCA-COLA
OGILVY & MATHER SINGAPORE SINGAPORE
Short List
A WORLD WITHOUT PETROL
NISSAN AUSTRALIA
NISSAN LEAF
WHYBIN\TBWA Melbourne AUSTRALIA
Short List
ENERGY PLAYGROUND
KRAFT PHILIPPINES
TIGER BISCUITS
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Short List
A04 Best Use of Sponsorship
EVERYDAY RIDER SPONSORSHIPS
GIANT
BICYCLES
LEO BURNETT Melbourne AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Silver
A05 Best Launch or Re-Launch
BRAINYAPP AND FOODSWITCH
BUPA HEALTH FOUNDATION AND BUPA
SMARTPHONE APPS LAUNCH CAMPAIGN
PORTER NOVELLI SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
AUSTRALIA
Short List
THE MAKING OF AN ULTRA LAUNCH
LENOVO
IDEAPAD U SERIES ULTRABOOKS
KETCHUM Hong Kong HONG KONG KETCHUM
Hong Kong
HONG KONG
Short List
HOW WE LAUNCHED A NEW BEER, WITHOUT A BEER
CASELLA
ARVO
ANALOGFOLK Sydney AUSTRALIA
Short List
NEW STAR OF INDIA
NISSAN INDIA
NISSAN MICRA
FLEISHMAN-HILLARD INDIA Mumbai INDIA FLEISHMAN-HILLARD INDIA
Mumbai
INDIA
Short List
A06 Best Use of Media Relations
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE
SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA SYDNEY OPERA HOUSE
AUSTRALIA
Short List
A FOUR-WHEELER BUT NOT A CAR
BAJAJ AUTO
AUTOMOBILE
KETCHUM SAMPARK Mumbai INDIA KETCHUM SAMPARK
Mumbai
INDIA
Short List
BRAINYAPP AND FOODSWITCH
BUPA HEALTH FOUNDATION AND BUPA
SMARTPHONE APPS LAUNCH CAMPAIGN
PORTER NOVELLI SYDNEY AUSTRALIA PORTER NOVELLI SYDNEY
AUSTRALIA
Short List
B01 Consumer Products
MANLAND
IKEA AUSTRALIA
CRECHE FOR MEN
ONE GREEN BEAN Sydney AUSTRALIA ONE GREEN BEAN
Sydney
AUSTRALIA
Bronze
SORRY ABOUT THE TWIGS, FOLKS
DB BREWERIES
MONTEITH'S CRUSHED CIDER
COLENSO BBDO Auckland NEW ZEALAND
Short List
THE EVERYDAY SOLDIER MOVEMENT
P&G
GILLETTE FUSION
BBDO INDIA Mumbai INDIA
Bronze
INSIGHT
SAMSUNG ELECTRONICS
SAMSUNG CAMERA
CHEIL WORLDWIDE Seoul SOUTH KOREA
Short List
WE ARE EXPLORERS
LEVI STRAUSS & CO.
DENIZEN JEANS
JWT SHANGHAI CHINA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
AUSTRALIA
Bronze
HOVER CAR
VOLKSWAGEN GROUP CHINA
THE PEOPLE'S CAR PROJECT
PROXIMITY BEIJING CHINA
Short List
B02 Consumer Services
GOOD ENERGY TAXI
MERCURY ENERGY
MERCURY GOOD ENERGY TAXI
TBWA\DIGITAL ARTS NETWORK Auckland NEW ZEALAND
Short List
ECLIPSE LIVE FROM FUJIYAMA
PANASONIC
SOLAR ENERGY SOLUTIONS
DENTSU Tokyo JAPAN
Bronze
B03 Corporate Reputation
THE SHIP SONG PROJECT
SYDNEY OPERA HOUSE
SYDNEY OPERA HOUSE
THE MONKEYS Sydney AUSTRALIA SYDNEY OPERA HOUSE
AUSTRALIA
Short List
MINUS ONE PROJECT
SAMSUNG
SAMSUNG PRINTERS
CHEIL WORLDWIDE Gurgaon INDIA
Silver
PEDIGREE ADOPTION DRIVE
MARS PETCARE
DOG ADOPTION
WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
AUSTRALIA
Short List
THE OFW PROJECT
THE COCA-COLA EXPORT CORPORATION
COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES
Short List
ENERGY PLAYGROUND
KRAFT PHILIPPINES
TIGER BISCUITS
ACE SAATCHI & SAATCHI Manila THE PHILIPPINES
Bronze
B04 Non-Corporate
LOVE PARKING CAMPAIGN
GOOD NEIGHBORS
PUBLIC SERVICE
INNOCEAN WORLDWIDE Seoul SOUTH KOREA
Short List
DREAMS NEVER GET OLD
HONDAO SENIOR CITIZEN'S WELFARE FOUNDATION / JT TOBACCO INTERNATIONAL
CHARITY DONATION
INSPIRE ACTIVATION Taipei CHINESE TAIPEI PLANET PUBLIC RELATIONS
Tapei City
CHINESE TAIPEI
Short List
HAIR FOR HOPE
CHULABHORN HOSPITAL
CANCER PATIENTS DEPARTMENT
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Silver
C01 Best Integrated Campaign Led by PR
THE EVERYDAY SOLDIER MOVEMENT
P&G
GILLETTE FUSION
BBDO INDIA Mumbai INDIA
Bronze
YOU SHAVE.I SHAVE.
P&G
GILLETTE FUSION
BBDO INDIA Mumbai INDIA
Short List
PEDIGREE ADOPTION DRIVE
MARS PETCARE
DOG ADOPTION
WHYBIN\TBWA GROUP Sydney AUSTRALIA ELEVEN PR
Pyrmont
AUSTRALIA
Short List
GRAZED ON GREATNESS
M.J BALE
AUSTRALIAN CRICKET TEAM SPONSORSHIP
WHYBIN\TBWA GROUP Sydney AUSTRALIA
Short List
SLEEP WELL TO BE A DRAGON
P&G
PAMPERS DIAPERS
PORTER NOVELLI CHINA Beijing CHINA PORTER NOVELLI CHINA
Beijing
CHINA
Short List
THE SECRET IDOL
EZAKI GLICO
ICE NO MI
ENGINE FILM Tokyo JAPAN
Silver
PACQUIAO POSITIVE
PEPSICO
STING ENERGY DRINK
DDB PHILIPPINES Taguig City THE PHILIPPINES
Bronze