Title Brand Product / Service Entrant Company Location Media Placement Location Award
A04 Best Use of Ambient Media: Small Scale
KARAOKE SOLUTION
NIKKAN GENDAI / DAILY GENDAI
DENTSU Tokyo JAPAN
A06 Best Use of Special Events And Stunt/Live Advertising
THE 250KM WAVE
KYUSHU RAILWAY COMPANY / KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN)
DENTSU Tokyo JAPAN
Gold Spike
A08 Best Use of Social Media Marketing
DELAY THE WORK DAY
361 / SPORTSWEAR BRAND
OGILVY SHANGHAI CHINA
Bronze Spike
B02 Consumer Products
DELAY THE WORK DAY
361 / SPORTSWEAR BRAND
OGILVY SHANGHAI CHINA
C01 Integrated Media Campaign
STRANGEST BEER CULTURE
TSINGTAO / TSINGTAO BEER
OGILVY SHANGHAI CHINA
A03 Best Use of Outdoor
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC / ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Bronze Spike
B05 Public Service, Charity & Fund Raising
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC / ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Silver Spike
A02 Best Use of Magazines/Newspapers
THE HANDWRITTEN NEWSPAPER
HANVON / TOUCHPAD (TABLET PC)
MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA
Gold Spike
B04 Business Equipment & Services
THE HANDWRITTEN NEWSPAPER
HANVON / TOUCHPAD (TABLET PC)
MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA
Silver Spike
A01 Best Use of Screens
NEUTROGENA MULTISCREENS
JOHNSON & JOHNSON / NEUTROGENA DEEP CLEAN
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
A05 Best Use of Ambient Media: Large Scale
PAINTING THE TOWN
DULUX / PAINT
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
B01 Corporate Information
OLD FOOD COMPANY CONNECTS WITH NEW GENERATION
COFCO / GRAIN, OILS AND FOODSTUFFS
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
B03 Consumer Services
NEIGHBOURS SETS SAIL WITH P&O
CARNIVAL AUSTRALIA / P&O
MEDIACOM Sydney AUSTRALIA MEDIACOM Sydney AUSTRALIA
A07 Best Use of Digital Media in Online Advertising
WINDOWS MEDIA PLAYER MUSIC VISUALIZER
LAND ROVER / FREELANDER 2
Y&R PHILIPPINES Manila THE PHILIPPINES
WYETH GOLD DIY FLASHCARD
PFIZER NUTRITION / WYETH GOLD
OMNICOM MEDIA GROUP Hong Kong HONG KONG OMD HONG KONG HONG KONG
A01 Best Use of Screens
MIZONE MOMENTS
FRUCOR BEVERAGES / MIZONE ISOPOWER
OMD NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
B04 Business Equipment & Services
BATES COMBAT GAME
BATES TAIWAN / BATES TAIWAN
BATES TAIWAN Taipei CHINESE TAIPEI
A03 Best Use of Outdoor
CAREER POSITIONING SYSTEM
IKEA / IKEA RECRUITMENT
THE MONKEYS Sydney AUSTRALIA MATCH MEDIA Surry Hills AUSTRALIA
A02 Best Use of Magazines/Newspapers
YOUR HAPPY NEWS IS OUR TOP STORY
IWATE NIPPO / IWATTE
HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
Short List
A05 Best Use of Ambient Media: Large Scale
SUPOR SMOKELESS PANS
ZHE JIANG SUPOR / SUPOR SMOKELESS PAN
LEO BURNETT SHANGHAI CHINA
B05 Public Service, Charity & Fund Raising
LIVING SCULPTURES
GUANGZHOU YANG AI SPECIAL CHILDREN PARENT CLUB / AUTISM AWARENESS CAMPAIGN
LEO BURNETT SHANGHAI CHINA
C01 Integrated Media Campaign
UNBEATABLE BRANDED DRAMA
UNILEVER / SHAMPOO
PHD Shanghai CHINA PHD Shanghai CHINA
A08 Best Use of Social Media Marketing
SHOOTTER
KOSE CORPORATION / ADIDAS SKIN PROTECTION
ARMZ Tokyo JAPAN
B02 Consumer Products
STRANGEST BEER CULTURE
TSINGTAO / TSINGTAO BEER
OGILVY SHANGHAI CHINA
A06 Best Use of Special Events And Stunt/Live Advertising
STRANGEST BEER CULTURE
TSINGTAO / TSINGTAO BEER
OGILVY SHANGHAI CHINA
B01 Corporate Information
SOLES WITH SOULS
JK TYRE & INDUSTRIES / TYRE
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Gold Spike
B03 Consumer Services
TRAVEL COMPANION
VISA / VISA CREDIT CARDS
OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
B04 Business Equipment & Services
FILL THE SKY IPHONE APP
OGILVY / OGILVY
OGILVY BEIJING CHINA
B01 Corporate Information
ONE LAPTOP PER CHILD AUSTRALIA
TELSTRA / TELSTRA BRAND
OMD Sydney AUSTRALIA OMD Sydney AUSTRALIA
A08 Best Use of Social Media Marketing
OLD FOOD COMPANY CONNECTS WITH NEW GENERATION
COFCO / GRAIN, OILS AND FOODSTUFFS
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
C01 Integrated Media Campaign
FROM SEED TO SUPPLEMENT
AMWAY / NUTRILITE NUTRITION SUPPLEMENTS
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
A05 Best Use of Ambient Media: Large Scale
A NEW KIND OF COMPANY CAR
MITSUBISHI MOTORS / I-MIEV
MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
B02 Consumer Products
PAINTING THE TOWN
DULUX / PAINT
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
A04 Best Use of Ambient Media: Small Scale
WATER THAT KILLS
KRUHA / KRUHA
JWT Jakarta INDONESIA
Gold Spike
A06 Best Use of Special Events And Stunt/Live Advertising
SOUNDWASH
LEVI STRAUSS / SQUARE CUT JEANS
TBWA\HONG KONG HONG KONG
B05 Public Service, Charity & Fund Raising
THE UNOPENABLE NOTEBOOK
UNICEF / UNICEF
CHEIL WORLDWIDE Seoul KOREA
A03 Best Use of Outdoor
NIKE SHOUT
NIKE / NIKE BRAND
OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
Short List
B03 Consumer Services
METTLE DETECTOR
THE ECONOMIST SINGAPORE / THE ECONOMIST MAGAZINE
OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
A01 Best Use of Screens
SNAPS
NESTLÉ / KIT KAT
JWT MANILA THE PHILIPPINES ZENITHOPTIMEDIA Makati THE PHILIPPINES
Gold Spike
A07 Best Use of Digital Media in Online Advertising
VISHAL SHEKHER WEBCERT
NOKIA INDIA / NOKIA N8
MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
B03 Consumer Services
WE MIXED INDIA! A CONTENT SWAPPING STORY
TATA SKY / SERVICE
MAXUS Mumbai INDIA MAXUS Mumbai INDIA
A01 Best Use of Screens
EVOLUTION OF SPONSORSHIP
PARLE PRODUCTS / BISCUITS
MAXUS Mumbai INDIA MAXUS Mumbai INDIA
B05 Public Service, Charity & Fund Raising
EMOBOT
SINGAPORE HEALTH PROMOTION BOARD / MENTAL WELLNESS
OGILVY SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
A02 Best Use of Magazines/Newspapers
NEWSPAPER IN THE SKY
THE ASAHI SHIMBUN COMPANY / THE ASAHI SHIMBUN
DENTSU INC KANSAI Osaka JAPAN
B02 Consumer Products
KICK ASS HALL
DIESEL JAPAN / DIESEL ’10FW BRAND CAMPAIGN
GREY TOKYO JAPAN
A05 Best Use of Ambient Media: Large Scale
SAKANA SUPREME BURGER
MCDONALD'S RESTAURANTS / SAKANA SUPREME BURGER
McDONALD'S RESTAURANTS Hong Kong HONG KONG OMD HONG KONG HONG KONG
A04 Best Use of Ambient Media: Small Scale
THE UNOPENABLE NOTEBOOK
UNICEF / UNICEF
CHEIL WORLDWIDE Seoul KOREA
A06 Best Use of Special Events And Stunt/Live Advertising
GALAXY TAB TAXI
SAMSUNG ELECTRONICS / SAMSUNG GALAXY TAB
CHEIL WORLDWIDE Seoul KOREA
C01 Integrated Media Campaign
PAINTING THE TOWN
DULUX / PAINT
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
Short List
A08 Best Use of Social Media Marketing
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION / RURAL SPEEDING
NAKED COMMUNICATIONS Sydney AUSTRALIA
Gold Spike