Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
THE MARS PLAY CHALLENGE
MARS AUSTRALIA
MARS CHOCOLATE
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
THE CREST 7 DENTIST
PROCTER & GAMBLE (GUANGZHOU)
CREST TOOTHPASTE
STARCOM Guangzhou CHINA STARCOM Guangzhou CHINA
MR. SCARY
GREEN CROSS
HAND SANITIZER
RIVERORCHID Ho Chi Minh City VIETNAM
THE HOUSE OF DANCING WATER
MELCO-CROWN ENTERTAINMENT
CITY OF DREAMS
OMNICOM MEDIA GROUP Hong Kong HONG KONG PHD HONG KONG HONG KONG
MIZONE MOMENTS
FRUCOR BEVERAGES
MIZONE ISOPOWER
OMD NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
NEUTROGENA MULTISCREENS
JOHNSON & JOHNSON
NEUTROGENA DEEP CLEAN
OMD CHINA Shanghai CHINA OMD CHINA Shanghai CHINA
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER
FABRIC WASH
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
LUX: MAKING OF A SUPERSTAR
HINDUSTAN UNILEVER
TOILET SOAPS
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
EVOLUTION OF SPONSORSHIP
PARLE PRODUCTS
BISCUITS
MAXUS Mumbai INDIA MAXUS Mumbai INDIA
WE MIXED INDIA! A CONTENT SWAPPING STORY
TATA SKY
SERVICE
MAXUS Mumbai INDIA MAXUS Mumbai INDIA
AMUL MASTECHEF INDIA
GUJARAT COOPERATIVE MILK MARKETING FEDERATION
AMUL
LODESTAR UM Mumbai INDIA LODESTAR UM Mumbai INDIA
SNAPS
NESTLÉ
KIT KAT
JWT MANILA THE PHILIPPINES ZENITHOPTIMEDIA Makati THE PHILIPPINES

Gold Spike

MOVIE CRASHER
AIRTEL
AIRTEL DIGITAL TV
JWT Mumbai INDIA
GRANDEUR 4D TEST-DRIVE
HYUNDAI MOTORS
GRANDEUR HG
INNOCEAN WORLDWIDE Seoul KOREA
KT IPHONE FILM PROJECT
KT
IPHONE
INNOCEAN WORLDWIDE Seoul KOREA
Short List
STATISTICS
ESPN STAR SPORTS
ESPN HD
GREY GROUP SINGAPORE SINGAPORE
HONDA DREAM WALL
HONDA AUSTRALIA
HONDA
DTDIGITAL Melbourne AUSTRALIA
THE SPORTS SYNCHROMMERCIAL
OKINAWA SEIFUN
FOOD PRODUCTS
DENTSU Tokyo JAPAN

Gold Spike

A02 Best Use of Magazines/Newspapers
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA
LAMB
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
RECRUITMENT ADVERTISING
THEINDEX MARKETING CO.
RECRUITMENT
THEINDEX Taipei City CHINESE TAIPEI
100% DUPLICATION
CAMLIN
CAMEL CARBON PAPER
TAPROOT INDIA Mumbai INDIA
SCIROCCO CUP
VOLKSWAGEN
SCIROCCO
OGILVY BEIJING CHINA
LITTLE TREASURES PERSONALISED COVER
ECOSTORE NEW ZEALAND
BABY CARE PRODUCTS
NAKED COMMUNICATIONS Auckland NEW ZEALAND
368% MORE
MEASAT BROADCAST NETWORK SYSTEMS
ASTRO WAH LAI TOI
NAGA DDB MALAYSIA Selangor MALAYSIA
BLUEPRINT
UNION BANK OF INDIA
HOME LOANS
MUDRA COMMUNICATIONS Mumbai INDIA MUDRA MAX Mumbai INDIA
CLEAR CUT
UNILEVER THAI TRADING
CLEAR SHAMPOO
MINDSHARE THAILAND Bangkok THAILAND MINDSHARE THAILAND Bangkok THAILAND
PLEASE DO TOUCH!
HEINEKEN, ASIA PACIFIC BREWERIES
ALCOHOLIC BEVERAGES
MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
JUICIEST NEWS TODAY
KENTUCKY FRIED CHICKEN MANAGEMENT
KFC ROASTA BURGER
MINDSHARE SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
TIMES OF INDIA INNOVATION
MARICO
SAFFOLALIFE
McCANN WORLDGROUP Mumbai INDIA MADISON COMMUNICATIONS Mumbai INDIA
Silver
THE HANDWRITTEN NEWSPAPER
HANVON
TOUCHPAD (TABLET PC)
MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA

Gold Spike

WALLET
MCDONALD'S PHILIPPINES
MCDONALD'S
LEO BURNETT MANILA Makati City THE PHILIPPINES STARCOM MEDIAVEST GROUP PHILIPPINES Makati City THE PHILIPPINES
SKETCH UP
HEINZ INDIA
HEINZ KETCHUP
LEO BURNETT INDIA Mumbai INDIA
FOLD A STAIN
PROCTER & GAMBLE
TIDE
LEO BURNETT INDIA Mumbai INDIA
YOUR HAPPY NEWS IS OUR TOP STORY
IWATE NIPPO
IWATTE
HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
Short List
NEWSPAPER IN THE SKY
THE ASAHI SHIMBUN COMPANY
THE ASAHI SHIMBUN
DENTSU INC KANSAI Osaka JAPAN
LET’S MAKE PIKACHU KABUTO
THE POKÉMON COMPANY
BRANDING
DENTSU INC KANSAI Osaka JAPAN
IS IT REALLY ADDITIVE-FREE?
SHABONDAMA SOAP
SHABONDAMA SOAP
BBDO J WEST Fukuoka JAPAN
A03 Best Use of Outdoor
CAREER POSITIONING SYSTEM
IKEA
IKEA RECRUITMENT
THE MONKEYS Sydney AUSTRALIA MATCH MEDIA Surry Hills AUSTRALIA
BE GOOD AT MONEY
ING
INSURANCE
PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
NIKE SHOUT
NIKE
NIKE BRAND
OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
Short List
INDIA’S MOST POWERFUL BATTERY
PROCTER & GAMBLE
DURACELL
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Bronze
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION
COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Bronze
FOLD A STAIN - WALL PAINTING
PROCTER & GAMBLE
TIDE
LEO BURNETT INDIA Mumbai INDIA
BEETHOVEN/MOZART/TCHAIKOVSKY
WESTONE (THINKING GROUP)
EARPHONES
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
18-BUTTON REDEMPTION MACHINE
McDONALD'S RESTAURANTS HONG KONG
18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
DRUNK TRAFFIC LIGHT
TOYOTA MOTOR PHILS CORP.
ANTI DRINK DRIVING CSR
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
A04 Best Use of Ambient Media: Small Scale
SELLING MINUTE MAID
COCA-COLA CHINA
MINUTE MAID
UM Hong Kong HONG KONG UM Hong Kong HONG KONG
HANGOVER? QR CODE
OSOTSPA
HANG
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND ALPHA 245 Bangkok THAILAND