Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
SNAPS
NESTLÉ / KIT KAT
JWT MANILA THE PHILIPPINES ZENITHOPTIMEDIA Makati THE PHILIPPINES
Gold Spike
THE SPORTS SYNCHROMMERCIAL
OKINAWA SEIFUN / FOOD PRODUCTS
DENTSU Tokyo JAPAN
Gold Spike
KT IPHONE FILM PROJECT
KT / IPHONE
INNOCEAN WORLDWIDE Seoul KOREA
Short List
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER / FABRIC WASH
MINDSHARE Mumbai INDIA MINDSHARE Mumbai * INDIA
Short List
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS / BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze Spike
A02 Best Use of Magazines/Newspapers
THE HANDWRITTEN NEWSPAPER
HANVON / TOUCHPAD (TABLET PC)
MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA
Gold Spike
YOUR HAPPY NEWS IS OUR TOP STORY
IWATE NIPPO / IWATTE
HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo * JAPAN
Short List
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA / LAMB
UM Sydney AUSTRALIA UM Sydney * AUSTRALIA
Short List
TIMES OF INDIA INNOVATION
MARICO / SAFFOLALIFE
McCANN WORLDGROUP Mumbai INDIA MADISON COMMUNICATIONS Mumbai INDIA
Silver Spike
A03 Best Use of Outdoor
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC / ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Bronze Spike
NIKE SHOUT
NIKE / NIKE BRAND
OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
Short List
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION / COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Bronze Spike
18-BUTTON REDEMPTION MACHINE
McDONALD'S RESTAURANTS HONG KONG / 18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
A04 Best Use of Ambient Media: Small Scale
WATER THAT KILLS
KRUHA / KRUHA
JWT Jakarta INDONESIA
Gold Spike
SUSHI TRAIN
JAPAN APPEAL / JAPAN RELIEF FUNDRAISER
JWT SYDNEY AUSTRALIA
Bronze Spike
STORIES FROM THE STREET
MELBOURNE WRITERS FESTIVAL / 2010 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
Silver Spike
DISAPPEARING DISCOUNTS
R I AYURVEDA RESEARCH LABS / LASS NATURAL COSMETICS
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze Spike
MUSICAL FITTING ROOMS
STARHUB / ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Silver Spike
A05 Best Use of Ambient Media: Large Scale
THE SKATE WASH DENIM
METERS\BONWE / FASHION & ACCESSORIES
JWT ALWAYS Shanghai CHINA
Silver Spike
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Gold Spike
ART FOR THE PRICE OF EVERYDAY ITEMS
ZENDAI ART SUPERMARKET / ZENDAI ART SUPERMARKET
DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
Silver Spike
THE POWERADE CHALLENGE
COCA-COLA OCEANIA / POWERADE
NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Silver Spike
THE LOVER'S FORTUNE TELLER
DUREX / DUREX RANGE
OGILVY ACTION Taipei CHINESE TAIPEI
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
THE 250KM WAVE
KYUSHU RAILWAY COMPANY / KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN)
DENTSU Tokyo JAPAN
Gold Spike
PC MISSING
NOKIA INDIA / NOKIA N8
MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon * INDIA
Short List
BREAK UP
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Gold Spike
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA / AVIVA CHILD PLANS
BBDO INDIA Gurgaon INDIA
Bronze Spike
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Short List
FASHION LAUNDRY
PROCTER & GAMBLE / ARIEL
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver Spike
A07 Best Use of Digital Media in Online Advertising
UNLEARNING TO EDUCATE
PROCTER & GAMBLE / SHIHSKA - A CSR INITIATIVE
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai * INDIA
Silver Spike
MAKE IT EVEN BETTER WITH THE KING
BURGER KING SINGAPORE / BURGER KING
PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
Silver Spike
KUTSUKASU
ADIDAS JAPAN / ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
Gold Spike
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY / COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
Short List
A08 Best Use of Social Media Marketing
DELAY THE WORK DAY
361 / SPORTSWEAR BRAND
OGILVY SHANGHAI CHINA
Bronze Spike
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION / RURAL SPEEDING
NAKED COMMUNICATIONS Sydney AUSTRALIA
Gold Spike
INTELLIGENCE THAT WINS WARS
ACTIVISION / CALL OF DUTY BLACK OPS
MEC Sydney AUSTRALIA MEC Sydney * AUSTRALIA
Short List
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO / LEVI'S CURVE ID JEANS
COLENSO BBDO Auckland NEW ZEALAND
Bronze Spike
CATS ON FACEBOOK
CAT SOCIETY (HONG KONG) / ADOPTION SERVICE
LEO BURNETT Hong Kong HONG KONG
Short List
WHISKAS PLEDGE
MARS AUSTRALIA / WHISKAS
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne * AUSTRALIA
Short List
B01 Corporate Information
SOLES WITH SOULS
JK TYRE & INDUSTRIES / TYRE
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Gold Spike
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION / COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Short List
ANALYTICS WITHOUT THE ANALYTICS
IBM / IBM
OGILVY BEIJING CHINA
Bronze Spike
B02 Consumer Products
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG / NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA / LAMB
UM Sydney AUSTRALIA UM Sydney * AUSTRALIA
Short List
THE QR-CODE SCALP
CLEAR SHAMPOO / SHAMPOO
LOWE Bangkok THAILAND
Short List
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Gold Spike
PLAY THE REAL THING
NIKE JAPAN / NIKE FIVE
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze Spike
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER / FABRIC WASH
MINDSHARE Mumbai INDIA MINDSHARE Mumbai * INDIA
Silver Spike
VICKS CJ HUNT
PROCTER & GAMBLE / P&G VICKS
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai * INDIA
Bronze Spike
DO THE WRITE THING
HANVON / TOUCHPAD
JWT BEIJING CHINA MAXUS CHINA Shanghai CHINA
Short List
WHISKAS PLEDGE
MARS AUSTRALIA / WHISKAS
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne * AUSTRALIA
Short List
FASHION LAUNDRY
PROCTER & GAMBLE / ARIEL
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver Spike
B03 Consumer Services
BREAK UP
NATIONAL AUSTRALIA BANK / NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold Spike
EXPLORER'S JOURNAL
SILKAIR SINGAPORE / SILKAIR AIRLINES
JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Bronze Spike
ART FOR THE PRICE OF EVERYDAY ITEMS
ZENDAI ART SUPERMARKET / ZENDAI ART SUPERMARKET
DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
Short List
B04 Business Equipment & Services
THE HANDWRITTEN NEWSPAPER
HANVON / TOUCHPAD (TABLET PC)
MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA
Silver Spike
BEING YOUR TRUE BUSINESS PARTNER
DELL INDIA / DELL SME FORUM
MEDIACOM Bangalore INDIA MEDIACOM Bangalore * INDIA
Short List
B05 Public Service, Charity & Fund Raising
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC / ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Silver Spike
THE ORGAN STORY
TRUE CORPORATION PUBLIC CO. / LET THEM SEE LOVE CAMPAIGN
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Gold Spike
DISPOSABLE FOREST
GREENPEACE / GREENPEACE
OGILVY BEIJING CHINA
Gold Spike
VOLUNTEER INFORMATION PROJECT
VOLUNTEER WORKERS / VOLUNTEER INFORMATION - JAPAN EARTHQUAKE
JAPAN VOLUNTEER INFORMATION STATION Tokyo JAPAN
Bronze Spike
C01 Integrated Media Campaign
PAINTING THE TOWN
DULUX / PAINT
MEDIACOM Shanghai CHINA MEDIACOM Shanghai * CHINA
Short List
LYNX LODGE
UNILEVER / LYNX
UM Sydney AUSTRALIA UM Sydney * AUSTRALIA
Short List
BIG STAIN
PROCTER & GAMBLE / ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
THE POWERADE CHALLENGE
COCA-COLA OCEANIA / POWERADE
NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Bronze Spike
REXONA POLICE
UNILEVER HK / REXONA DEODORANT
PHD HONG KONG HONG KONG PHD HONG KONG * HONG KONG
Short List
SHAVESUTRA
PROCTER & GAMBLE / GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Gold Spike
WARNIE CHICKEN BITES
MCDONALD'S / SUMMER CHICKEN RANGE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Short List
3D EXPERIENCE
AUDI INDIA / AUDI A8
CREATIVELAND ASIA Mumbai INDIA
Grand Prix