Title Brand Product / Service Entrant Company Location Media Placement Location Award
A01 Best Use of Screens
SNAPS
NESTLÉ
KIT KAT
JWT MANILA THE PHILIPPINES ZENITHOPTIMEDIA Makati THE PHILIPPINES
Gold
THE SPORTS SYNCHROMMERCIAL
OKINAWA SEIFUN
FOOD PRODUCTS
DENTSU Tokyo JAPAN
Gold
KT IPHONE FILM PROJECT
KT
IPHONE
INNOCEAN WORLDWIDE Seoul KOREA
Short List
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER
FABRIC WASH
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Short List
SILENT NATIONAL ANTHEM
RELIANCE MEDIA WORKS
BIG CINEMA
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze
A02 Best Use of Magazines/Newspapers
THE HANDWRITTEN NEWSPAPER
HANVON
TOUCHPAD (TABLET PC)
MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA
Gold
YOUR HAPPY NEWS IS OUR TOP STORY
IWATE NIPPO
IWATTE
HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN HAKUHODO DY MEDIA PARTNERS Tokyo JAPAN
Short List
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA
LAMB
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
TIMES OF INDIA INNOVATION
MARICO
SAFFOLALIFE
McCANN WORLDGROUP Mumbai INDIA MADISON COMMUNICATIONS Mumbai INDIA
Silver
A03 Best Use of Outdoor
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Bronze
NIKE SHOUT
NIKE
NIKE BRAND
OGILVY SINGAPORE SINGAPORE NEO@OGILVY Singapore SINGAPORE
Short List
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION
COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Bronze
18-BUTTON REDEMPTION MACHINE
McDONALD'S RESTAURANTS HONG KONG
18-NUGGET `SHARE BOX'
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
A04 Best Use of Ambient Media: Small Scale
WATER THAT KILLS
KRUHA
KRUHA
JWT Jakarta INDONESIA
Gold
SUSHI TRAIN
JAPAN APPEAL
JAPAN RELIEF FUNDRAISER
JWT SYDNEY AUSTRALIA
Bronze
STORIES FROM THE STREET
MELBOURNE WRITERS FESTIVAL
2010 MELBOURNE WRITERS FESTIVAL
JWT Melbourne AUSTRALIA
Silver
DISAPPEARING DISCOUNTS
R I AYURVEDA RESEARCH LABS
LASS NATURAL COSMETICS
MUDRA COMMUNICATIONS Mumbai INDIA
Bronze
MUSICAL FITTING ROOMS
STARHUB
ONLINE MUSIC STORE
DDB GROUP SINGAPORE SINGAPORE
Silver
A05 Best Use of Ambient Media: Large Scale
THE SKATE WASH DENIM
METERS\BONWE
FASHION & ACCESSORIES
JWT ALWAYS Shanghai CHINA
Silver
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Gold
ART FOR THE PRICE OF EVERYDAY ITEMS
ZENDAI ART SUPERMARKET
ZENDAI ART SUPERMARKET
DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
Silver
THE POWERADE CHALLENGE
COCA-COLA OCEANIA
POWERADE
NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Silver
THE LOVER'S FORTUNE TELLER
DUREX
DUREX RANGE
OGILVY ACTION Taipei CHINESE TAIPEI
Short List
A06 Best Use of Special Events And Stunt/Live Advertising
THE 250KM WAVE
KYUSHU RAILWAY COMPANY
KYUSHU SHINKANSEN(KYUSHU BULLET TRAIN)
DENTSU Tokyo JAPAN
Gold
PC MISSING
NOKIA INDIA
NOKIA N8
MAXUS INDIA Gurgaon INDIA MAXUS INDIA Gurgaon INDIA
Short List
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Short List
BIG STAIN
PROCTER & GAMBLE
ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Gold
CALL FROM THE FUTURE
AVIVA LIFE INSURANCE COMPANY INDIA
AVIVA CHILD PLANS
BBDO INDIA Gurgaon INDIA
Bronze
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Short List
FASHION LAUNDRY
PROCTER & GAMBLE
ARIEL
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver
A07 Best Use of Digital Media in Online Advertising
UNLEARNING TO EDUCATE
PROCTER & GAMBLE
SHIHSKA - A CSR INITIATIVE
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
Silver
MAKE IT EVEN BETTER WITH THE KING
BURGER KING SINGAPORE
BURGER KING
PUBLICIS SINGAPORE SINGAPORE ZENITHOPTIMEDIA Singapore SINGAPORE
Silver
KUTSUKASU
ADIDAS JAPAN
ADIDAS RUNNING
TBWA\HAKUHODO Tokyo JAPAN
Gold
CAPS UP FOR GRABS
COCA-COLA (CHINA) COMPANY
COCA-COLA
McCANN WORLDGROUP Hong Kong HONG KONG UM Hong Kong HONG KONG
Short List
A08 Best Use of Social Media Marketing
DELAY THE WORK DAY
361
SPORTSWEAR BRAND
OGILVY SHANGHAI CHINA
Bronze
A TOWN CALLED SPEEDKILLS
TRANSPORT ACCIDENT COMMISSION
RURAL SPEEDING
NAKED COMMUNICATIONS Sydney AUSTRALIA
Gold
INTELLIGENCE THAT WINS WARS
ACTIVISION
CALL OF DUTY BLACK OPS
MEC Sydney AUSTRALIA MEC Sydney AUSTRALIA
Short List
REAR VIEW GIRLS
LEVI STRAUSS & CO, SAN FRANCISCO
LEVI'S CURVE ID JEANS
COLENSO BBDO Auckland NEW ZEALAND
Bronze
CATS ON FACEBOOK
CAT SOCIETY (HONG KONG)
ADOPTION SERVICE
LEO BURNETT Hong Kong HONG KONG
Short List
WHISKAS PLEDGE
MARS AUSTRALIA
WHISKAS
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
Short List
B01 Corporate Information
SOLES WITH SOULS
JK TYRE & INDUSTRIES
TYRE
CONTRACT ADVERTISING INDIA Gurgaon INDIA
Gold
LIVING BILLBOARD
THE COCA-COLA EXPORT CORPORATION
COCA-COLA
McCANN WORLDGROUP PHILIPPINES Makati City THE PHILIPPINES STARLINK Makati City THE PHILIPPINES
Short List
ANALYTICS WITHOUT THE ANALYTICS
IBM
IBM
OGILVY BEIJING CHINA
Bronze
B02 Consumer Products
MCDONALD'S YELLOW CABS
McDONALD'S RESTAURANTS HONG KONG
NEW YORK BURGER
DDB GROUP HONG KONG HONG KONG OMD HONG KONG HONG KONG
Short List
SPRING LAMB: DEDICATED FOLLOWER OF FASHION
MEAT AND LIVESTOCK AUSTRALIA
LAMB
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
THE QR-CODE SCALP
CLEAR SHAMPOO
SHAMPOO
LOWE Bangkok THAILAND
Short List
BIG STAIN
PROCTER & GAMBLE
ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Gold
PLAY THE REAL THING
NIKE JAPAN
NIKE FIVE
BEACON COMMUNICATIONS Tokyo JAPAN
Bronze
SURF EXCEL LITTLE BIG FILM MAKER
HINDUSTAN UNILEVER
FABRIC WASH
MINDSHARE Mumbai INDIA MINDSHARE Mumbai INDIA
Silver
VICKS CJ HUNT
PROCTER & GAMBLE
P&G VICKS
MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA MEDIACOM COMMUNICATIONS INDIA Mumbai INDIA
Bronze
DO THE WRITE THING
HANVON
TOUCHPAD
JWT BEIJING CHINA MAXUS CHINA Shanghai CHINA
Short List
WHISKAS PLEDGE
MARS AUSTRALIA
WHISKAS
STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA STARCOM MEDIAVEST GROUP Melbourne AUSTRALIA
Short List
FASHION LAUNDRY
PROCTER & GAMBLE
ARIEL
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES
Silver
B03 Consumer Services
BREAK UP
NATIONAL AUSTRALIA BANK
NATIONAL AUSTRALIA BANK
CLEMENGER BBDO MELBOURNE AUSTRALIA
Gold
EXPLORER'S JOURNAL
SILKAIR SINGAPORE
SILKAIR AIRLINES
JWT/XM SINGAPORE SINGAPORE MINDSHARE SINGAPORE SINGAPORE
Bronze
ART FOR THE PRICE OF EVERYDAY ITEMS
ZENDAI ART SUPERMARKET
ZENDAI ART SUPERMARKET
DDB CHINA GROUP Shanghai CHINA HUARUN MEDIA Shanghai CHINA
Short List
B04 Business Equipment & Services
THE HANDWRITTEN NEWSPAPER
HANVON
TOUCHPAD (TABLET PC)
MAXUS CHINA Shanghai CHINA MAXUS Beijing CHINA
Silver
BEING YOUR TRUE BUSINESS PARTNER
DELL INDIA
DELL SME FORUM
MEDIACOM Bangalore INDIA MEDIACOM Bangalore INDIA
Short List
B05 Public Service, Charity & Fund Raising
THE UGLY SIDE OF BEAUTY
PEOPLE FOR THE ETHICAL TREATMENT OF ANIMALS ASIA PACIFIC
ANIMAL CRUELTY CHARITY
McCANN WORLDGROUP SINGAPORE SINGAPORE UM Singapore SINGAPORE
Silver
THE ORGAN STORY
TRUE CORPORATION PUBLIC CO.
LET THEM SEE LOVE CAMPAIGN
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND
Gold
DISPOSABLE FOREST
GREENPEACE
GREENPEACE
OGILVY BEIJING CHINA
Gold
VOLUNTEER INFORMATION PROJECT
VOLUNTEER WORKERS
VOLUNTEER INFORMATION - JAPAN EARTHQUAKE
JAPAN VOLUNTEER INFORMATION STATION Tokyo JAPAN
Bronze
C01 Integrated Media Campaign
PAINTING THE TOWN
DULUX
PAINT
MEDIACOM Shanghai CHINA MEDIACOM Shanghai CHINA
Short List
LYNX LODGE
UNILEVER
LYNX
UM Sydney AUSTRALIA UM Sydney AUSTRALIA
Short List
BIG STAIN
PROCTER & GAMBLE
ARIEL
SAATCHI & SAATCHI GREAT WALL ADVERTISING Guangzhou CHINA
Short List
THE POWERADE CHALLENGE
COCA-COLA OCEANIA
POWERADE
NAKED COMMUNICATIONS Auckland NEW ZEALAND IKON COMMUNICATIONS Auckland NEW ZEALAND
Bronze
REXONA POLICE
UNILEVER HK
REXONA DEODORANT
PHD HONG KONG HONG KONG PHD HONG KONG HONG KONG
Short List
SHAVESUTRA
PROCTER & GAMBLE
GILLETTE MACH3 TURBO SENSITIVE
BBDO INDIA Mumbai INDIA MEDIACOM Mumbai INDIA
Gold
WARNIE CHICKEN BITES
MCDONALD'S
SUMMER CHICKEN RANGE
DDB GROUP NEW ZEALAND Auckland NEW ZEALAND OMD NEW ZEALAND Auckland NEW ZEALAND
Short List
3D EXPERIENCE
AUDI INDIA
AUDI A8
CREATIVELAND ASIA Mumbai INDIA
Grand Prix