Title Brand Product / Service Entrant Company Location Production Company Location Award
B01 Internet Film
LEGO BLACK OPS
ACTIVISION / GAME PROMOTION
MEC Sydney AUSTRALIA
A06 Clothing, Footwear & Accessories
SOCCERBALL
MIKI SHOKO / CHILDREN'S CLOTHING BRAND
DENTSU KANSAI Tokyo JAPAN / PROTEAN IMAGE GROUP Venice / USA
A02 Beverages - Alcoholic & Non-Alcoholic
TORTOISE
FOSTERS GROUP / CARLTON NATURALS
CLEMENGER BBDO MELBOURNE AUSTRALIA
B01 Internet Film
TOUGHBOOK 31 VS. ATV
PANASONIC / TOUGHBOOK
OFFICE I'S Osaka JAPAN
A01 Food Products
DARWIN
KRAFT FOODS / VEGEMITE
JWT Melbourne AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
A10 Sports, Entertainment, Travel & Leisure
WRITER'S BLOCK
MELBOURNE WRITERS FESTVIAL / WRITERS FESTIVAL
JWT Melbourne AUSTRALIA PLUSH FILMS Melbourne / DIGITAL PICTURES Melbourne AUSTRALIA
Bronze Spike
A16 Public Service, Charity & Fund Raising
THE YOUNG
CURE CANCER AUSTRALIA FOUNDATION / CANCER AWARENESS
McCANN ERICKSON SYDNEY AUSTRALIA THE OTTO EMPIRE Melbourne AUSTRALIA
A12 Financial Products & Services
NINJA FAMILY
LIFEBROKER / LIFE INSURANCE
McCANN MELBOURNE AUSTRALIA CHRIS BUDGEON Melbourne AUSTRALIA
WORLD'S BEST PARENTS
LIFEBROKER / LIFE INSURANCE
McCANN MELBOURNE AUSTRALIA CHRIS BUDGEON Melbourne AUSTRALIA
TREKKIES
LIFEBROKER / LIFE INSURANCE
McCANN MELBOURNE AUSTRALIA CHRIS BUDGEON Melbourne AUSTRALIA
A04 Consumer Electronics
END OF THE WORLD
LG ELECTRONICS ASIA / MOBILE
Y&R Singapore SINGAPORE PRODIGY Sydney / APPLEBOX ASIA Bangkok AUSTRALIA / THAILAND
SLEEP
LG ELECTRONICS ASIA / MOBILE
Y&R Singapore SINGAPORE PRODIGY Sydney / APPLEBOX ASIA Bangkok AUSTRALIA / THAILAND
B01 Internet Film
WITNESSING HISTORY NEW ZEALAND - WEB
MASTERCARD / CREDIT CARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
BREATHE
CARE AUSTRALIA / FUNDRAISING APPEAL
DDB GROUP MELBOURNE AUSTRALIA @radical.media Sydney AUSTRALIA
A12 Financial Products & Services
WITNESSING HISTORY - SOUTH AFRICA
MASTERCARD / CREDIT CARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
Bronze Spike
WITNESSING HISTORY - SAMOA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
Bronze Spike
WITNESSING HISTORY - NEW ZEALAND
MASTERCARD / CREDIT CARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
Bronze Spike
B01 Internet Film
RUGBY WORLD CUP 2011 WITNESSING HISTORY - SAMOA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
RUGBY WORLD CUP 2011 WITNESSING HISTORY - SOUTH AFRICA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
TRASH PAINTING
KEEP AUSTRALIA BEAUTIFUL / ENVIRONMENTAL AWARENESS CAMPAIGN
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
RIPPLE EFFECT
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY AWARENESS
GREY MELBOURNE AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Silver Spike
A03 Home Furnishing, Appliances, Maintenance & Household Products
HARPIC APOLOGY
RECKITT BENCKISER / HARPIC WHITE & SHINE BATHROOM CLEANER
EURO RSCG AUSTRALIA Sydney AUSTRALIA FINCH SYDNEY AUSTRALIA
A08 Cars & Automotive Services
ONE WAY IN, ONE WAY OUT
TOYOTA / FJ CRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA @radical.media Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
TOGETHER
EARTH HOUR GLOBAL / EARTH HOUR PLUS
LEO BURNETT CHICAGO AUSTRALIA @radical.media Sydney AUSTRALIA
B01 Internet Film
ONE WAY IN, ONE WAY OUT
TOYOTA / FJ CRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA @radical.media Sydney AUSTRALIA
A08 Cars & Automotive Services
SHELL
HYUNDAI / ELANTRA
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA PRODIGY Sydney AUSTRALIA
GROW UP, NOT OLD
KIA AUSTRALIA / KIA SPORTAGE
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA PRODIGY Sydney AUSTRALIA
A12 Financial Products & Services
BALLOON
NRMA / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
A13 Business Equipment & Services
DELIVERY GUY
FEDEX / FEDEX
BBDO GUERRERO Makati City THE PHILIPPINES PRODIGY Sydney AUSTRALIA
ZOMBIE
FEDEX / FEDEX
BBDO GUERRERO Makati City THE PHILIPPINES PRODIGY Sydney AUSTRALIA
B01 Internet Film
PANYEE FC
TMB BANK PUBLIC COMPANY / TMB CORPORATE BRANDING
THE LEO BURNETT GROUP THAILAND Bangkok THAILAND REVOLVER Sydney AUSTRALIA
THE POWER OF AUDIENCES
FREE TV AUSTRALIA / THINK TV
HOST Sydney AUSTRALIA WILL O'ROURKE AUSTRALIA
A11 Publications & Media
MONDAYS SUCK
PACIFIC PUBLICATIONS / FAMOUS MAGAZINE
BASHFUL Sydney AUSTRALIA BRILLIANT FILMS Sydney AUSTRALIA
A06 Clothing, Footwear & Accessories
VAN HEUSEN PERFORMA
GAZAL / MEN'S APPAREL
BASHFUL Sydney AUSTRALIA COLLIDER Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
MOTHS
WWF / EARTH HOUR
LEO BURNETT SYDNEY AUSTRALIA PLAZA FILMS Sydney AUSTRALIA
B01 Internet Film
DARREN JEW
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / @radical.media Sydney AUSTRALIA
Short List
SIMON HARSENT
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / @radical.media Sydney AUSTRALIA
Short List
STEPHEN DUPONT
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / @radical.media Sydney AUSTRALIA
A03 Home Furnishing, Appliances, Maintenance & Household Products
GARAGE
TROJAN / TOOLS
COMMUNICADO Prahran AUSTRALIA FILMGRAPHICS ENTERTAINMENT Sydney AUSTRALIA
B01 Internet Film
SHOPPING SHIRT
VOLKSWAGEN / VW GOLF BLUEMOTION
DDB SYDNEY Sydney AUSTRALIA FILMGRAPHICS ENTERTAINMENT Sydney AUSTRALIA
A01 Food Products
ICE BOOTH
WRIGLEY / ECLIPSE MINTS
DDB Sydney AUSTRALIA FINCH SYDNEY AUSTRALIA
A08 Cars & Automotive Services
WORD
VOLKSWAGEN / BRAND
DDB Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
CHANGE ROOM
VOLKSWAGEN / PASSAT
DDB Sydney AUSTRALIA THE SWEET SHOP Sydney AUSTRALIA
Short List
SLEEPWALKER
VOLKSWAGEN / TOUAREG
DDB Sydney AUSTRALIA SOMA FILMS Sydney AUSTRALIA
B01 Internet Film
PLAYING THE VILLAIN
SON OF KICK / MUSIC ALBUM LAUNCH
REVOLVER Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
A08 Cars & Automotive Services
INVISIBLE
TOYOTA MOTOR CORPORATION AUSTRALIA / RUKUS
ODDFELLOWS ADVERTISING Sydney AUSTRALIA ROTOR STUDIOS Sydney AUSTRALIA
A12 Financial Products & Services
VIRGIN FLYER
HAPPY SOLIDERS / CREDIT CARD
HAPPY SOLDIERS Sydney AUSTRALIA THE FEDS Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
THE GUIDE DOG INTERVIEWS
GUIDE DOGS NSW/ACT / GUIDE DOGS CHARITY
THE MONKEYS Sydney AUSTRALIA CURIOUS FILM Sydney AUSTRALIA
A03 Home Furnishing, Appliances, Maintenance & Household Products
3 IN 1
SELLEYS / ADHESIVE, SEALANT & GAP FILLER
BELGIOVANE WILLIAMS MACKAY Ultimo AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Bronze Spike
A01 Food Products
CHICKEN IN A CUP
FANTASTIC / CHICKEN NOODLES
CLEMENGER BBDO ADELAIDE AUSTRALIA ANIFEX Adelaide AUSTRALIA