Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food Products
HAPPY VALENTINE
GODIVA / DUO CHOCOLATE COLLECTION
BIS Tokyo JAPAN BIS Tokyo JAPAN
B01 Internet Film
PLAYING THE VILLAIN
SON OF KICK / MUSIC ALBUM LAUNCH
REVOLVER Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
A08 Cars & Automotive Services
INVISIBLE
TOYOTA MOTOR CORPORATION AUSTRALIA / RUKUS
ODDFELLOWS ADVERTISING Sydney AUSTRALIA ROTOR STUDIOS Sydney AUSTRALIA
A02 Beverages - Alcoholic & Non-Alcoholic
TORTOISE
FOSTERS GROUP / CARLTON NATURALS
CLEMENGER BBDO MELBOURNE AUSTRALIA
A12 Financial Products & Services
VIRGIN FLYER
HAPPY SOLIDERS / CREDIT CARD
HAPPY SOLDIERS Sydney AUSTRALIA THE FEDS Sydney AUSTRALIA
B01 Internet Film
LEGO BLACK OPS
ACTIVISION / GAME PROMOTION
MEC Sydney AUSTRALIA
A11 Publications & Media
HONK IF YOU'RE HUMAN
BBC KNOWLEDGE / BBC KNOWLEDGE CHANNEL
THE MONKEYS Sydney AUSTRALIA GRANDCHILDREN Seattle USA
Short List
A16 Public Service, Charity & Fund Raising
THE GUIDE DOG INTERVIEWS
GUIDE DOGS NSW/ACT / GUIDE DOGS CHARITY
THE MONKEYS Sydney AUSTRALIA CURIOUS FILM Sydney AUSTRALIA
A03 Home Furnishing, Appliances, Maintenance & Household Products
3 IN 1
SELLEYS / ADHESIVE, SEALANT & GAP FILLER
BELGIOVANE WILLIAMS MACKAY Ultimo AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Bronze Spike
A01 Food Products
CHICKEN IN A CUP
FANTASTIC / CHICKEN NOODLES
CLEMENGER BBDO ADELAIDE AUSTRALIA ANIFEX Adelaide AUSTRALIA
A12 Financial Products & Services
NO FUN
BANK SA / HOME LOANS
CLEMENGER BBDO ADELAIDE AUSTRALIA 8COM Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
LOSE YOU'RE LICENCE AND YOUR SCREWED
MOTOR ACCIDENT COMMISSION / ROAD SAFETY AWARENESS
CLEMENGER BBDO ADELAIDE AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
MATEMORPHOSIS
MOTOR ACCIDENT COMMISSION OD SOUTH AUSTRALIA / REGIONAL ROAD SAFETY
CLEMENGER BBDO ADELAIDE AUSTRALIA 8COM Sydney AUSTRALIA
A02 Beverages - Alcoholic & Non-Alcoholic
EXTRAORDINARY PURITY
DIAGEO / SMIRNOFF
JWT SYDNEY AUSTRALIA COLLIDER Sydney AUSTRALIA
B01 Internet Film
8 COLOURS OF FUN (BLUE)
NESTLÉ / SMARTIES
JWT SYDNEY AUSTRALIA CURIOUS FILM Sydney AUSTRALIA
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
ELEPHANT
PFIZER / VIAGRA
McCANN HEALTHCARE Sydney AUSTRALIA 166 PRODUCTIONS Sydney AUSTRALIA
A14 Commercial Public Services
LIGHTBULBS
CURTIN UNIVERSITY / UNIVERSITY
THE BRAND AGENCY Perth AUSTRALIA PLAZA FILMS Sydney AUSTRALIA
A01 Food Products
LAMBASSADOR
MEAT AND LIVESTOCK AUSTRALIA / LAMB
BMF Sydney AUSTRALIA JUNGLEBOYS Darlinghurst AUSTRALIA
Short List
A09 Retail Outlets, Fast Food Outlets & Restaurants
EVIL EMPIRE
LASOO / PRE-SHOPPING WEBSITE
BMF Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
LONG WALK
LASOO / PRE-SHOPPING WEBSITE
BMF Sydney AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
B01 Internet Film
ONE WAY IN, ONE WAY OUT
TOYOTA / FJ CRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA @radical.media Sydney AUSTRALIA
A08 Cars & Automotive Services
SHELL
HYUNDAI / ELANTRA
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA PRODIGY Sydney AUSTRALIA
GROW UP, NOT OLD
KIA AUSTRALIA / KIA SPORTAGE
INNOCEAN WORLDWIDE AUSTRALIA North Sydney AUSTRALIA PRODIGY Sydney AUSTRALIA
A12 Financial Products & Services
BALLOON
NRMA / CAR INSURANCE
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
STEALING YOUR DREAMS
RABODIRECT / HIGH INTEREST SAVINGS ACCOUNT
WHYBIN\TBWA\TEQUILA\ Sydney AUSTRALIA THE SWEET SHOP Auckland NEW ZEALAND
A16 Public Service, Charity & Fund Raising
TRASH PAINTING
KEEP AUSTRALIA BEAUTIFUL / ENVIRONMENTAL AWARENESS CAMPAIGN
McCANN MELBOURNE AUSTRALIA McCANN MELBOURNE AUSTRALIA
RIPPLE EFFECT
TRANSPORT ACCIDENT COMMISSION / ROAD SAFETY AWARENESS
GREY MELBOURNE AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
Silver Spike
A03 Home Furnishing, Appliances, Maintenance & Household Products
HARPIC APOLOGY
RECKITT BENCKISER / HARPIC WHITE & SHINE BATHROOM CLEANER
EURO RSCG AUSTRALIA Sydney AUSTRALIA FINCH SYDNEY AUSTRALIA
A08 Cars & Automotive Services
ONE WAY IN, ONE WAY OUT
TOYOTA / FJ CRUISER
SAATCHI & SAATCHI Sydney AUSTRALIA @radical.media Sydney AUSTRALIA
A01 Food Products
DARWIN
KRAFT FOODS / VEGEMITE
JWT Melbourne AUSTRALIA EXIT FILMS Melbourne AUSTRALIA
A10 Sports, Entertainment, Travel & Leisure
WRITER'S BLOCK
MELBOURNE WRITERS FESTVIAL / WRITERS FESTIVAL
JWT Melbourne AUSTRALIA PLUSH FILMS Melbourne / DIGITAL PICTURES Melbourne AUSTRALIA
Bronze Spike
B01 Internet Film
WITNESSING HISTORY NEW ZEALAND - WEB
MASTERCARD / CREDIT CARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
BREATHE
CARE AUSTRALIA / FUNDRAISING APPEAL
DDB GROUP MELBOURNE AUSTRALIA @radical.media Sydney AUSTRALIA
A12 Financial Products & Services
WITNESSING HISTORY - SOUTH AFRICA
MASTERCARD / CREDIT CARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
Bronze Spike
WITNESSING HISTORY - SAMOA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
Bronze Spike
WITNESSING HISTORY - NEW ZEALAND
MASTERCARD / CREDIT CARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
Bronze Spike
B01 Internet Film
RUGBY WORLD CUP 2011 WITNESSING HISTORY - SAMOA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
RUGBY WORLD CUP 2011 WITNESSING HISTORY - SOUTH AFRICA
MASTERCARD / MASTERCARD
McCANN ERICKSON SYDNEY AUSTRALIA PRODIGY Sydney AUSTRALIA
A16 Public Service, Charity & Fund Raising
THE YOUNG
CURE CANCER AUSTRALIA FOUNDATION / CANCER AWARENESS
McCANN ERICKSON SYDNEY AUSTRALIA THE OTTO EMPIRE Melbourne AUSTRALIA
A12 Financial Products & Services
NINJA FAMILY
LIFEBROKER / LIFE INSURANCE
McCANN MELBOURNE AUSTRALIA CHRIS BUDGEON Melbourne AUSTRALIA
WORLD'S BEST PARENTS
LIFEBROKER / LIFE INSURANCE
McCANN MELBOURNE AUSTRALIA CHRIS BUDGEON Melbourne AUSTRALIA
TREKKIES
LIFEBROKER / LIFE INSURANCE
McCANN MELBOURNE AUSTRALIA CHRIS BUDGEON Melbourne AUSTRALIA
A02 Beverages - Alcoholic & Non-Alcoholic
SUPER IN. SUPER OUT.
LION NATHAN / HAHN SUPER DRY BEER
PUBLICIS MOJO Sydney AUSTRALIA MJZ Los Angeles USA
Short List
B01 Internet Film
THE POWER OF AUDIENCES
FREE TV AUSTRALIA / THINK TV
HOST Sydney AUSTRALIA WILL O'ROURKE AUSTRALIA
A11 Publications & Media
MONDAYS SUCK
PACIFIC PUBLICATIONS / FAMOUS MAGAZINE
BASHFUL Sydney AUSTRALIA BRILLIANT FILMS Sydney AUSTRALIA
A06 Clothing, Footwear & Accessories
VAN HEUSEN PERFORMA
GAZAL / MEN'S APPAREL
BASHFUL Sydney AUSTRALIA COLLIDER Sydney AUSTRALIA
A02 Beverages - Alcoholic & Non-Alcoholic
AIN'T NO NANCY DRINK
DIAGEO AUSTRALIA / BUNDABERG FIVE
LEO BURNETT SYDNEY AUSTRALIA MJZ Los Angeles USA
FAVOURABLE LIE
DIAGEO AUSTRALIA / BUNDABERG RUM
LEO BURNETT SYDNEY AUSTRALIA THE DIRECTORS BUREAU Hollywood / WALKABOUT FILMS Sydney USA / AUSTRALIA
A16 Public Service, Charity & Fund Raising
MOTHS
WWF / EARTH HOUR
LEO BURNETT SYDNEY AUSTRALIA PLAZA FILMS Sydney AUSTRALIA
B01 Internet Film
DARREN JEW
CANON AUSTRALIA / EOS
LEO BURNETT SYDNEY AUSTRALIA LEO BURNETT SYDNEY / @radical.media Sydney AUSTRALIA
Short List