Title Brand Product / Service Entrant Company Location Production Company Location Award
A01 Food Products
HAPPY VALENTINE
GODIVA / DUO CHOCOLATE COLLECTION
BIS Tokyo JAPAN BIS Tokyo JAPAN
B01 Internet Film
PLAYING THE VILLAIN
SON OF KICK / MUSIC ALBUM LAUNCH
REVOLVER Sydney AUSTRALIA REVOLVER Sydney AUSTRALIA
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
MANICURISTA
PROCTER & GAMBLE / SAFEGUARD
ACE SAATCHI & SAATCHI Makati City THE PHILIPPINES FILMEX Makati City THE PHILIPPINES
A09 Retail Outlets, Fast Food Outlets & Restaurants
DAD'S LOVE
SUNSHINE SAKAE / RETAIL SALE
ADK JAPAN Tokyo JAPAN TYO MONSTER Tokyo JAPAN
Short List
A10 Sports, Entertainment, Travel & Leisure
LANE 1
DAIICHI SHOKAI CO. / GAMES MANUFACTURER
ADK JAPAN Tokyo JAPAN TYO MONSTER Tokyo JAPAN
A16 Public Service, Charity & Fund Raising
CARP STREAMERS
AC JAPAN / DISASTER SUPPORT
ADK JAPAN Tokyo JAPAN 21INCORPORATION Osaka JAPAN
A11 Publications & Media
MONDAYS SUCK
PACIFIC PUBLICATIONS / FAMOUS MAGAZINE
BASHFUL Sydney AUSTRALIA BRILLIANT FILMS Sydney AUSTRALIA
A06 Clothing, Footwear & Accessories
VAN HEUSEN PERFORMA
GAZAL / MEN'S APPAREL
BASHFUL Sydney AUSTRALIA COLLIDER Sydney AUSTRALIA
A12 Financial Products & Services
FOUNDATION
HSBC / PERSONAL FINANCIAL SERVICES
BATES Hong Kong HONG KONG OFF-LO-HI Hong Kong / LA HUELLA EFECTOS DIGITALES Madrid HONG KONG / SPAIN
A14 Commercial Public Services
CHEATING
TATA TELESERVICES / VIRGIN MOBILE
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
HOSPITAL
TATA TELESERVICES / VIRGIN MOBILE
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
A15 Corporate Image
CHEST PUMPING
MTV INDIA / MTV INDIA
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
BENEFITS
MTV INDIA / MTV INDIA
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
PROPOSAL
MTV INDIA / MTV INDIA
BATES 141 Mumbai INDIA CURIOUS FILMS Mumbai INDIA
A01 Food Products
DISAPPEARANCE
ISABELLE WEDDING CAKE / WEDDING CAKE BRAND
BATES TAIWAN Taipei CHINESE TAIPEI MILK N HONEY FILMS CHINESE TAIPEI
SEPARATION
ISABELLE WEDDING CAKE / WEDDING CAKE BRAND
BATES TAIWAN Taipei CHINESE TAIPEI MILK N HONEY FILMS CHINESE TAIPEI
A02 Beverages - Alcoholic & Non-Alcoholic
BOUNCINESS
MEI-CHAO / FRUIT & VEGETABLE VEGE-JUICE
BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
FIRMNESS
MEI-CHAO / FRUIT & VEGETABLE VEGE-JUICE
BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
RESONANCE
MEI-CHAO / FRUIT & VEGETABLE VEGE-JUICE
BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
FATHER AND DAUGHTER
OMRON / BLOOD PRESSURE MONITOR
BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
HUSBAND & WIFE
OMRON / BLOOD PRESSURE MONITOR
BATES TAIWAN Taipei CHINESE TAIPEI FISH FILM PRODUCTIONS Taipei CHINESE TAIPEI
A15 Corporate Image
PURSUIT
ROCK RECORDS / ROCK RECORDS
BATES TAIWAN Taipei CHINESE TAIPEI PRO FILMS Taipei CHINESE TAIPEI
SAFETY HELMET
ROCK RECORDS / ROCK RECORDS
BATES TAIWAN Taipei CHINESE TAIPEI PRO FILMS Taipei CHINESE TAIPEI
TIME
ROCK RECORDS / ROCK RECORDS
BATES TAIWAN Taipei CHINESE TAIPEI PRO FILMS Taipei CHINESE TAIPEI
B01 Internet Film
NO. 596
HAAGEN-DAZS / HAAGEN-DAZS
BATES TAIWAN Taipei CHINESE TAIPEI INLY PRODUCTION Taipei CHINESE TAIPEI
SUMMER
HAAGEN-DAZS / HAAGEN-DAZS
BATES TAIWAN Taipei CHINESE TAIPEI INLY PRODUCTION Taipei CHINESE TAIPEI
EXTRA THEMATIC CAMPAIGN
WRIGLEY / EXTRA SUGAR-FREE CHEWING GUM
BBDO ASIA GZ CHINA MOVIOLA PRODUCTION Hong Kong HONG KONG
A09 Retail Outlets, Fast Food Outlets & Restaurants
SHOW OFF BOSS
HOME PRODUCT CO. / HOMEPRO EXPO 2011
BBDO BANGKOK THAILAND PHENOMENA Bangkok THAILAND
TRICKY DAD
HOME PRODUCT / HOMEPRO 15TH ANNIVERSARY SALE
BBDO BANGKOK THAILAND PHENOMENA Bangkok THAILAND
TRICKY COUPLE
HOME PRODUCT CO. / HOMEPRO 15TH ANNIVERSARY SALE
BBDO BANGKOK THAILAND PHENOMENA Bangkok THAILAND
A01 Food Products
LIN DAIYU
MARS FOODS CO. / SNICKERS
BBDO CHINA Shanghai CHINA PHENOMENA Bangkok THAILAND
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
SHEEP
BAYER / FLU REMEDY
BBDO CHINA Shanghai CHINA AUTUMN Shanghai CHINA
A02 Beverages - Alcoholic & Non-Alcoholic
PEPSI PINAS
PEPSICO INTERNATIONAL / PEPSI
BBDO GUERRERO Makati City THE PHILIPPINES REVOLVER STUDIOS Makati City THE PHILIPPINES
A13 Business Equipment & Services
DELIVERY GUY
FEDEX / FEDEX
BBDO GUERRERO Makati City THE PHILIPPINES PRODIGY Sydney AUSTRALIA
ZOMBIE
FEDEX / FEDEX
BBDO GUERRERO Makati City THE PHILIPPINES PRODIGY Sydney AUSTRALIA
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
HAMMER
BAYER PHILIPPINES / SARIDON HEADACHE RELIEF
BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES REVOLVER STUDIOS Makati City THE PHILIPPINES
Silver Spike
A02 Beverages - Alcoholic & Non-Alcoholic
STORM
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA STILL WATERS FILMS Chennai INDIA
DOSA
PEPSICO INDIA / 7UP
BBDO INDIA Gurgaon INDIA STILL WATERS FILMS Chennai INDIA
A10 Sports, Entertainment, Travel & Leisure
DESKTOP
MELCHERS TRAVEL / TRAVEL AGENCY
BBDO TAIWAN Taipei CHINESE TAIPEI PRO FILMS Taipei CHINESE TAIPEI
A16 Public Service, Charity & Fund Raising
BLINK
NATIONAL COMMISSION FOR CHILD PROTECTION / CHILD TRAFFICKING AWARENESS
BBDO/PROXIMITY INDONESIA Jakarta INDONESIA INTERCEPT FILMCRAFT Jakarta INDONESIA
A14 Commercial Public Services
MUAY THAI
GOOGLE / CHROME
BBH ASIA PACIFIC Singapore SINGAPORE POP PICTURES Bangkok / UGLY DUCKLINGS SINGAPORE THAILAND / SINGAPORE
SOI DOGS
GOOGLE / CHROME
BBH ASIA PACIFIC Singapore SINGAPORE POP PICTURES Bangkok THAILAND
B02 Other Screens
WORDS ON THE JOURNEY
DIAGEO CHINA / JOHNNIE WALKER BLACK LABEL
BBH CHINA Shanghai CHINA XSTREAM PRODUCTION Beijing CHINA
A01 Food Products
TWINS
PERFETTI VAN MELLE, CHINA / ALPENLIEBE ICE-CREAM LOLLIPOP
BBH CHINA Shanghai CHINA PHENOMENA Bangkok THAILAND
LOVE STORY
PERFETTI VAN MELLE, CHINA / MENTOS CHEWING GUM
BBH CHINA Shanghai CHINA PHENOMENA Bangkok / CHAMNI'S EYE Bangkok THAILAND
Short List
B01 Internet Film
HOSTAGE
LG ELECTRONICS / LG OPTIMUS ONE
BBH CHINA Shanghai CHINA BACKYARD PRODUCTIONS Los Angeles USA
PUFFER FISH
LG ELECTRONICS / LG OPTIMUS ONE
BBH CHINA Shanghai CHINA BACKYARD PRODUCTIONS Los Angeles USA
SPEECH
LG ELECTRONICS / LG OPTIMUS ONE
BBH CHINA Shanghai CHINA BACKYARD PRODUCTIONS Los Angeles USA
A15 Corporate Image
PERFECT SMILE
McDONALD'S JAPAN / CORPORATE MESSAGE
BEACON COMMUNICATIONS Tokyo JAPAN ONION Tokyo JAPAN
A03 Home Furnishing, Appliances, Maintenance & Household Products
3 IN 1
SELLEYS / ADHESIVE, SEALANT & GAP FILLER
BELGIOVANE WILLIAMS MACKAY Ultimo AUSTRALIA GOODOIL FILMS Sydney AUSTRALIA
Bronze Spike