Spikes Asia 2023

Title Brand Product / Service	Entrant Company	Location	Award
A01 Food Products
HUGS UNILEVER SINGAPORE ICE CREAM	OGILVY & MATHER SINGAPORE	SINGAPORE	Silver
PURPLE CATERPILLAR UNILEVER SINGAPORE ICE CREAM	OGILVY & MATHER SINGAPORE	SINGAPORE	Silver
RECIPE BOOK UNILEVER SINGAPORE ICE CREAM	OGILVY & MATHER SINGAPORE	SINGAPORE	Silver
WHALE COW UNILEVER SINGAPORE ICE CREAM	OGILVY & MATHER SINGAPORE	SINGAPORE	Silver
A02 Beverages - Alcoholic & Non-Alcoholic
SUNTORY WHISKY HIBIKI SUNTORY HOLDINGS SUNTORY WHISKY "HIBIKI"	DENTSU Tokyo	JAPAN	Short List
A03 Home Furnishing, Appliances, Maintenance & Household Products
DAD SELLEYS - A DIVISION OF THE ORICA GROUP SELLEYS SUPA GLUE	McCANN ERICKSON SINGAPORE	SINGAPORE	Bronze
DORETOS NAM NGAI HONG PLASTIC HOUSEWARE MANUFACTURER ANYLOCK	OGILVY & MATHER Bangkok	THAILAND	Bronze
LOCKER NAM NGAI HONG PLASTIC HOUSEWARE MANUFACTURER ANYLOCK	OGILVY & MATHER Bangkok	THAILAND	Bronze
ORIO NAM NGAI HONG PLASTIC HOUSEWARE MANUFACTURER ANYLOCK	OGILVY & MATHER Bangkok	THAILAND	Bronze
BEDROOM UNILEVER THAI TRADING COMFORT	OGILVY & MATHER Bangkok	THAILAND	Gold Spike
JUG 3M THAILAND SCOTCH-BRITE	LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok	THAILAND	Bronze
LOBSTER ITALASIA (THAILAND) WMF KNIFE	LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok	THAILAND	Short List
COW VERASU RETAIL WÜSTHOF	OGILVY & MATHER Bangkok	THAILAND	Short List
FISH VERASU RETAIL WÜSTHOF	OGILVY & MATHER Bangkok	THAILAND	Short List
PIG VERASU RETAIL WÜSTHOF	OGILVY & MATHER Bangkok	THAILAND	Short List
A04 Consumer Electronics
FARMERS MOTOROLA TO GPS	OGILVY BEIJING	CHINA	Short List
MONKS MOTOROLA TO GPS	OGILVY BEIJING	CHINA	Bronze
TWISTED SANSUI ELECTRONICS PARENTAL-LOCK TELEVISIONS	PUBLICIS AMBIENCE Mumbai	INDIA	Bronze
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
CAVITY COLGATE / PALMOLIVE COMPANY COLGATE MAXIMUM CAVITY PROTECTION	Y&R Singapore	SINGAPORE	Silver
SHADE POND'S SUN CREAM	OGILVY BEIJING	CHINA	Bronze
FINGERS JOHNSON & JOHNSON NICORETTE PATCHES	BBDO PROXIMITY SINGAPORE	SINGAPORE	Short List
SIREN UNILEVER PHILIPPINES POND'S CLEAR SOLUTIONS	OGILVY & MATHER PHILIPPINES Makati City	THE PHILIPPINES	Bronze
CHAMELEONS 21ST CENTURY HEALTHCARE REPELLA INSECT REPELLENT	McCANN ERICKSON SINGAPORE	SINGAPORE	Bronze
LIZARDS 21ST CENTURY HEALTHCARE REPELLA INSECT REPELLENT	McCANN ERICKSON SINGAPORE	SINGAPORE	Bronze
TOAD 21ST CENTURY HEALTHCARE REPELLA INSECT REPELLENT	McCANN ERICKSON SINGAPORE	SINGAPORE	Bronze
KEBON KACANG PARIT PADANG JORDAN DENTAL FLOSS	LEO BURNETT KREASINDO Jakarta	INDONESIA	Short List
A09 Retail Outlets, Fast Food Outlets & Restaurants
INDIA STREET 3 CAFE COFFEE DAY COFFEE SHOP	CREATIVELAND ASIA Mumbai	INDIA	Short List
CLOCK GOLDEN ARCHES DEVELOPMENT McDONALD'S	DDB PHILIPPINES Taguig City	THE PHILIPPINES	Bronze
A10 Sports, Entertainment, Travel & Leisure
MUMBAI-NEW YORK AIR INDIA AIRLINES	DDB MUDRA Mumbai	INDIA	Silver
BANGALORE-DUBAI AIR INDIA AIRLINES	DDB MUDRA Mumbai	INDIA	Silver
DELHI-LONDON AIR INDIA AIRLINES	DDB MUDRA Mumbai	INDIA	Silver
FOLD LA (THAILAND) LA BICYCLE FOLDING BIKE	OGILVY & MATHER Bangkok	THAILAND	Silver
A11 Publications & Media
BULLDOG MIS PUBLISHING DO IT YOURSELF DOG TRAINER	OGILVY & MATHER Bangkok	THAILAND	Short List
A13 Business Equipment & Services
SWAT JIE YUN COURIER SERVICE JIE YUN EXPRESS	FIRSTELL COMMUNICATIONS SHANGHAI	CHINA	Bronze
MACHINE FEDEX SHIPPING	BBDO PROXIMITY SINGAPORE	SINGAPORE	Bronze
MUD FEDEX COURIER	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Silver
A14 Commercial Public Services
CONSOLE BAYAN TELECOMMUNICATIONS TELEPHONE	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Short List
EXPRESSION BAYAN TELECOMMUNICATIONS TELEPHONE	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Short List
KISS BAYAN TELECOMMUNICATIONS TELEPHONE	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Short List
A15 Corporate Image
BUSH BLUE OCEAN PAPER RECYCLING TECHNOLOGY RECYCLE PAPER	GREY Beijing	CHINA	Bronze
MORTGAGE DEED BLUE OCEAN PAPER RECYCLING TECHNOLOGY RECYCLE PAPER	GREY Beijing	CHINA	Short List
STOCK CERTIFICATE BLUE OCEAN PAPER RECYCLING TECHNOLOGY RECYCLE PAPER	GREY Beijing	CHINA	Short List
PAPER BATTLEFIELD 1 NIKE HONG KONG NIKE BASKETBALL LEAGUE	McCANN WORLDGROUP Hong Kong	HONG KONG	Gold Spike Campaign
PAPER BATTLEFIELD 2 NIKE HONG KONG NIKE BASKETBALL LEAGUE	McCANN WORLDGROUP Hong Kong	HONG KONG	Gold Spike Campaign
PAPER BATTLEFIELD 3 NIKE HONG KONG NIKE BASKETBALL LEAGUE	McCANN WORLDGROUP Hong Kong	HONG KONG	Gold Spike Campaign
A16 Public Service, Charity & Fund Raising
SHAN SHUI - INDUSTRIAL POLLUTION CEPF ENVIRONMENTAL AWARENESS	JWT SHANGHAI	CHINA	Gold Spike Campaign
SHAN SHUI-AUTOMOTIVE POLLUTION CEPF ENVIRONMENTAL AWARENESS	JWT SHANGHAI	CHINA	Gold Spike Campaign
FLOOD WWF THAILAND WWF	OGILVY & MATHER Bangkok	THAILAND	Short List
SHARK WWF WWF	JWT SINGAPORE	SINGAPORE	Gold Spike Campaign
CALF WWF WWF	JWT SINGAPORE	SINGAPORE	Gold Spike Campaign
CROCODILE WWF WWF	JWT SINGAPORE	SINGAPORE	Gold Spike Campaign
B01 Best Use of Transit Advertising
IKEA HOME FURNISHING LINER IKEA JAPAN IKEA STORE LAUNCH IN KANSAI	ADK Tokyo	JAPAN	Gold Spike
SENSORY LIGHT BOX NIKON D700 DIGITAL CAMERA	CHEIL WORLDWIDE Seoul	KOREA	Bronze
STEEL SPAN WIRE ALTECO SUPER GLUE	DDB CHINA GROUP Shanghai	CHINA	Bronze
B02 Best use of Ambient Advertising: Special Build
SUNLIGHT OFFICE DEPOT PAPER SUPPLIER	OGILVY SHANGHAI	CHINA	Short List
ILLITERIT - BARBED WIRE NEW CITIZEN PROGRAM NEW CITIZEN PROGRAM	OGILVY BEIJING	CHINA	Silver
ILLITERATE - GLASS NEW CITIZEN PROGRAM NEW CITIZEN PROGRAM	OGILVY BEIJING	CHINA	Silver
LITTLE CHANGE MAKES A BIG DIFFERENCE UNICEF CHILDREN'S RIGHTS CHARITY	CHEIL WORLDWIDE Seoul	KOREA	Silver
BERGER NATURAL FINISH COLOURS BERGER PAINTS INDIA NATURAL FINISH COLOURS	JWT INDIA Mumbai	INDIA	Silver
ROLLER COASTER COLGATE-PALMOLIVE COLGATE 360° TOOTHBRUSH	Y&R MALAYSIA Kuala Lumpur	MALAYSIA	Short List
B03 Best use of Ambient Advertising: Small Scale Special Solutions
HANDWRITTEN NEWSPAPER SCHWAN-STABILO MARKETING STABILO MARATHON PEN	NAGA DDB/RAPP MALAYSIA SELANGOR	MALAYSIA	Silver
COTTON CANDY COLGATE / PALMOLIVE(THAILAND) COLGATE TOOTHBRUSH	Y&R THAILAND Bangkok	THAILAND	Gold Spike Campaign
ICE CREAM COLGATE / PALMOLIVE(THAILAND) COLGATE TOOTHBRUSH	Y&R THAILAND Bangkok	THAILAND	Gold Spike Campaign
LOLLYPOP COLGATE / PALMOLIVE(THAILAND) COLGATE TOOTHBRUSH	Y&R THAILAND Bangkok	THAILAND	Gold Spike Campaign
BIKE CLOCK PIZZA HUT PIZZA	BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City	THE PHILIPPINES	Silver
B04 Best use of Ambient Advertising: Bar & Restaurants etc.
THE ELUSIVE COASTER SAB MILLER INDIA DON'T DRINK & DRIVE BY FOSTER'S	OGILVY & MATHER Bangalore	INDIA	Bronze
OPEN 24 HRS McDONALD'S MC THAI	TBWA\THAILAND Bangkok	THAILAND	Silver
B05 Best use of Ambient Advertising: Stunts & Live Advertising
HUMAN VENDING MACHINE WORLD TOUR UNIQLO HEATTECH	DENTSU Tokyo	JAPAN	Grand Prix
INVISIBLE CHILD UNICEF CHILDREN'S RIGHTS CAMPAIGN	OGILVY SHANGHAI	CHINA	Short List
WISHES COME TO LIFE NHK ENTERPRISES DIGITAL ART FESTIVAL TOKYO 2008	HAKUHODO Tokyo	JAPAN	Gold Spike
BRICK DKSH MALAYSIA LEGO	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Short List
SHADOW PEPSICO PEPSI	JWT INDIA Mumbai	INDIA	Bronze
C01 Poster inc. Point of Purchase
HUMPTY LEVI'S STRAUSS ASIA PACIFIC DIVISION JEANS	BBH ASIA PAC Singapore	SINGAPORE	Short List
JACK LEVI'S STRAUSS ASIA PACIFIC DIVISION JEANS	BBH ASIA PAC Singapore	SINGAPORE	Short List
PIGS LEVI'S STRAUSS ASIA PACIFIC DIVISION JEANS	BBH ASIA PAC Singapore	SINGAPORE	Short List
ALLEY PROCTER & GAMBLE SAFEGUARD ANTIBACTERIAL SOAP	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Short List
TOILET PROCTER & GAMBLE SAFEGUARD ANTIBACTERIAL SOAP	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Short List
PARK PROCTER & GAMBLE SAFEGUARD ANTIBACTERIAL SOAP	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Short List
STOP GUINNESS ANCHOR BERHAD GUINNESS	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Bronze
TRAFFIC LIGHT GUINNESS ANCHOR BERHAD GUINNESS	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Short List
ROADWORKS GUINNESS ANCHOR BERHAD GUINNESS	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Short List
CLIFF GUINNESS ANCHOR BERHAD GUINNESS	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Short List
BALL POINT AMNESTY INTERNATIONAL MALAYSIA LETTER WRITING CAMPAIGN	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Silver
FELT TIP AMNESTY INTERNATIONAL MALAYSIA LETTER WRITING CAMPAIGN	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Silver
FOUNTAIN PEN AMNESTY INTERNATIONAL MALAYSIA LETTER WRITING CAMPAIGN	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Silver
AFFAIR SILVERFISH BOOKS BOOKS	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Silver
CANDLESTICK SILVERFISH BOOKS BOOKS	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Silver
PSYCHO SILVERFISH BOOKS BOOKS	SAATCHI & SAATCHI Petaling Jaya	MALAYSIA	Silver
VIDEO CITY JOINT VIVA VIDEO CITY ENTERTAINMENT COMPANY	LOWE PHILIPPINES Makati City	THE PHILIPPINES	Silver
CHOPSTICKS MAO BAO DISHWASHING LIQUID	BATES TAIWAN Taipei	CHINESE TAIPEI	Short List
DISH MAO BAO DISHWASHING LIQUID	BATES TAIWAN Taipei	CHINESE TAIPEI	Short List
SPOON MAO BAO DISHWASHING LIQUID	BATES TAIWAN Taipei	CHINESE TAIPEI	Short List
FLASHER FLOOD MAGNIFICIENT DIAGRAPH CARREFOUR MALAYSIA	OGILVY MALAYSIA Kuala Lumpur	MALAYSIA	Silver
CAVE-MAN PERFETTI VAN MELLE SOUR MARBELS CANDIES	OGILVY & MATHER Mumbai	INDIA	Silver
DIVER PERFETTI VAN MELLE SOUR MARBELS CANDIES	OGILVY & MATHER Mumbai	INDIA	Silver
TOURIST PERFETTI VAN MELLE SOUR MARBELS CANDIES	OGILVY & MATHER Mumbai	INDIA	Silver
COFFEE HUAWEI WATERPROOF MOBILE	GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou	CHINA	Short List
KITCHEN BAJAJ ELECTRICALS EXHAUST FANS	LEO BURNETT INDIA Mumbai	INDIA	Short List
BABY ROOM BAJAJ ELECTRICALS EXHAUST FANS	LEO BURNETT INDIA Mumbai	INDIA	Short List
LOO BAJAJ ELECTRICALS EXHAUST FANS	LEO BURNETT INDIA Mumbai	INDIA	Short List
SHIRT PROCTER & GAMBLE NEW YORK TIDE LAUNDRY DETERGENT	SAATCHI & SAATCHI GUANGZHOU	CHINA	Short List
BATHROBE PROCTER & GAMBLE NEW YORK TIDE LAUNDRY DETERGENT	SAATCHI & SAATCHI GUANGZHOU	CHINA	Short List
RACER PROCTER & GAMBLE SAFEGUARD GERM PROTECTION	SAATCHI & SAATCHI GUANGZHOU	CHINA	Silver
BATTLESHIP PROCTER & GAMBLE SAFEGUARD GERM PROTECTION	SAATCHI & SAATCHI GUANGZHOU	CHINA	Short List
TRAIN PROCTER & GAMBLE SAFEGUARD GERM PROTECTION	SAATCHI & SAATCHI GUANGZHOU	CHINA	Bronze
RESCUE - DISASTER NOKIA INDONESIA NOKIA NSERIES GPS	JWT Jakarta	INDONESIA	Bronze
TRAVELLER - YMCA NOKIA INDONESIA NOKIA NSERIES GPS	JWT Jakarta	INDONESIA	Bronze
EMERGENCY PHOTOLIBRARY STOCK IMAGE LIBRARY	TBWA\TEQUILA SINGAPORE	SINGAPORE	Short List
SANCTUARY PHOTOLIBRARY STOCK IMAGE LIBRARY	TBWA\TEQUILA SINGAPORE	SINGAPORE	Short List
BLANKET UNILEVER ASIA BREEZE WITH COMFORT FABRIC CONDITIONER	LOWE Bangkok	THAILAND	Short List
FHM BRAINS FHM SINGAPORE FHM MAGAZINE	OGILVY & MATHER SINGAPORE	SINGAPORE	Short List
TANK REAL-LIFE DIORAMA TAMIYA SINGAPORE TAMIYA MODEL KITS	OGILVY & MATHER SINGAPORE	SINGAPORE	Short List
PRICE SLASH OLYMPUS MALAYSIA OLYMPUS FE-360	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Bronze
GREEN MARS MALAYSIA M&M'S MINIS	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike Campaign
WHOSE CHILD? MARS MALAYSIA M&M'S MINIS	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike Campaign
BLACK SHEEP MARS MALAYSIA M&M'S MINIS	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike Campaign
CIRCUS MINI MALAYSIA MINI	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Bronze
CLUB MINI MALAYSIA MINI	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Bronze
BUSHMAN & ESKIMO CHRYSLER KOREA JEEP	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike Campaign
HUSKY & CAMEL CHRYSLER KOREA JEEP	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike Campaign
MOUNTAIN GOAT & CROCODILE CHRYSLER KOREA JEEP	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike Campaign
HIKING & ICE BOOTS CHRYSLER KOREA JEEP	BBDO/PROXIMITY MALAYSIA Kuala Lumpur	MALAYSIA	Gold Spike Campaign
SOFT BREAD STANSON MARKETING HIGH 5 BREAD	JWT KUALA LUMPUR	MALAYSIA	Short List
SMILE COCA-COLA PACIFIC COCA-COLA	EURO RSCG SINGAPORE	SINGAPORE	Short List
EXPLORER NIKON SINGAPORE S60 CAMERA	EURO RSCG SINGAPORE	SINGAPORE	Short List
VOYEURS NIKON SINGAPORE S60 CAMERA	EURO RSCG SINGAPORE	SINGAPORE	Silver
HOTEL NIKON SINGAPORE S60 CAMERA	EURO RSCG SINGAPORE	SINGAPORE	Short List
CRAB IN THE PACK EKCHAI DISTRIBUTION SYSTEMS TESCO LOTUS	BBDO BANGKOK	THAILAND	Gold Spike Campaign
FISH IN THE PACK EKCHAI DISTRIBUTION SYSTEMS TESCO LOTUS	BBDO BANGKOK	THAILAND	Gold Spike Campaign
PRAWN IN THE PACK EKCHAI DISTRIBUTION SYSTEMS TESCO LOTUS	BBDO BANGKOK	THAILAND	Gold Spike Campaign
FORWARDS & BACKWARDS PENGUIN BOOKS MALAYSIA PENGUIN AUDIOBOOKS	Y&R MALAYSIA Kuala Lumpur	MALAYSIA	Short List
EQUALIZER PENGUIN BOOKS MALAYSIA PENGUIN AUDIOBOOKS	Y&R MALAYSIA Kuala Lumpur	MALAYSIA	Short List
SOUND CONTROL PENGUIN BOOKS MALAYSIA PENGUIN AUDIOBOOKS	Y&R MALAYSIA Kuala Lumpur	MALAYSIA	Short List
KETCHUP PROCTER & GAMBLE TIDE DETERGENT	LEO BURNETT INDIA Mumbai	INDIA	Silver
INK PROCTER & GAMBLE TIDE DETERGENT	LEO BURNETT INDIA Mumbai	INDIA	Silver
OIL PROCTER & GAMBLE TIDE DETERGENT	LEO BURNETT INDIA Mumbai	INDIA	Silver