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Title Brand Product / Service Entrant Company Location Award
A01 Food Products
HUGS
UNILEVER SINGAPORE / ICE CREAM		 OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
PURPLE CATERPILLAR
UNILEVER SINGAPORE / ICE CREAM		 OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
RECIPE BOOK
UNILEVER SINGAPORE / ICE CREAM		 OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
WHALE COW
UNILEVER SINGAPORE / ICE CREAM		 OGILVY & MATHER SINGAPORE SINGAPORE
Silver Spike
A02 Beverages - Alcoholic & Non-Alcoholic
SUNTORY WHISKY HIBIKI
SUNTORY HOLDINGS / SUNTORY WHISKY "HIBIKI"		 DENTSU Tokyo JAPAN
Short List
A03 Home Furnishing, Appliances, Maintenance & Household Products
DAD
SELLEYS - A DIVISION OF THE ORICA GROUP / SELLEYS SUPA GLUE		 McCANN ERICKSON SINGAPORE SINGAPORE
Bronze Spike
DORETOS
NAM NGAI HONG PLASTIC HOUSEWARE MANUFACTURER / ANYLOCK		 OGILVY & MATHER Bangkok THAILAND
Bronze Spike
LOCKER
NAM NGAI HONG PLASTIC HOUSEWARE MANUFACTURER / ANYLOCK		 OGILVY & MATHER Bangkok THAILAND
Bronze Spike
ORIO
NAM NGAI HONG PLASTIC HOUSEWARE MANUFACTURER / ANYLOCK		 OGILVY & MATHER Bangkok THAILAND
Bronze Spike
BEDROOM
UNILEVER THAI TRADING / COMFORT		 OGILVY & MATHER Bangkok THAILAND
Gold Spike
JUG
3M THAILAND / SCOTCH-BRITE		 LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok THAILAND
Bronze Spike
LOBSTER
ITALASIA (THAILAND) / WMF KNIFE		 LEO BURNETT & ARC WORLDWIDE THAILAND Bangkok THAILAND
Short List
COW
VERASU RETAIL / WÜSTHOF		 OGILVY & MATHER Bangkok THAILAND
Short List
FISH
VERASU RETAIL / WÜSTHOF		 OGILVY & MATHER Bangkok THAILAND
Short List
PIG
VERASU RETAIL / WÜSTHOF		 OGILVY & MATHER Bangkok THAILAND
Short List
A04 Consumer Electronics
FARMERS
MOTOROLA / TO GPS		 OGILVY BEIJING CHINA
Short List
MONKS
MOTOROLA / TO GPS		 OGILVY BEIJING CHINA
Bronze Spike
TWISTED
SANSUI ELECTRONICS / PARENTAL-LOCK TELEVISIONS		 PUBLICIS AMBIENCE Mumbai INDIA
Bronze Spike
A05 Pharmaceuticals, Beauty Products, Cosmetics & Toiletries
CAVITY
COLGATE / PALMOLIVE COMPANY / COLGATE MAXIMUM CAVITY PROTECTION		 Y&R Singapore SINGAPORE
Silver Spike
SHADE
POND'S / SUN CREAM		 OGILVY BEIJING CHINA
Bronze Spike
FINGERS
JOHNSON & JOHNSON / NICORETTE PATCHES		 BBDO PROXIMITY SINGAPORE SINGAPORE
Short List
SIREN
UNILEVER PHILIPPINES / POND'S CLEAR SOLUTIONS		 OGILVY & MATHER PHILIPPINES Makati City THE PHILIPPINES
Bronze Spike
CHAMELEONS
21ST CENTURY HEALTHCARE / REPELLA INSECT REPELLENT		 McCANN ERICKSON SINGAPORE SINGAPORE
Bronze Spike
LIZARDS
21ST CENTURY HEALTHCARE / REPELLA INSECT REPELLENT		 McCANN ERICKSON SINGAPORE SINGAPORE
Bronze Spike
TOAD
21ST CENTURY HEALTHCARE / REPELLA INSECT REPELLENT		 McCANN ERICKSON SINGAPORE SINGAPORE
Bronze Spike
KEBON KACANG
PARIT PADANG / JORDAN DENTAL FLOSS		 LEO BURNETT KREASINDO Jakarta INDONESIA
Short List
A09 Retail Outlets, Fast Food Outlets & Restaurants
INDIA STREET 3
CAFE COFFEE DAY / COFFEE SHOP		 CREATIVELAND ASIA Mumbai INDIA
Short List
CLOCK
GOLDEN ARCHES DEVELOPMENT / McDONALD'S		 DDB PHILIPPINES Taguig City THE PHILIPPINES
Bronze Spike
A10 Sports, Entertainment, Travel & Leisure
MUMBAI-NEW YORK
AIR INDIA / AIRLINES		 DDB MUDRA Mumbai INDIA
Silver Spike
BANGALORE-DUBAI
AIR INDIA / AIRLINES		 DDB MUDRA Mumbai INDIA
Silver Spike
DELHI-LONDON
AIR INDIA / AIRLINES		 DDB MUDRA Mumbai INDIA
Silver Spike
FOLD
LA (THAILAND) / LA BICYCLE FOLDING BIKE		 OGILVY & MATHER Bangkok THAILAND
Silver Spike
A11 Publications & Media
BULLDOG
MIS PUBLISHING / DO IT YOURSELF DOG TRAINER		 OGILVY & MATHER Bangkok THAILAND
Short List
A13 Business Equipment & Services
SWAT
JIE YUN COURIER SERVICE / JIE YUN EXPRESS		 FIRSTELL COMMUNICATIONS SHANGHAI CHINA
Bronze Spike
MACHINE
FEDEX / SHIPPING		 BBDO PROXIMITY SINGAPORE SINGAPORE
Bronze Spike
MUD
FEDEX / COURIER		 BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Silver Spike
A14 Commercial Public Services
CONSOLE
BAYAN TELECOMMUNICATIONS / TELEPHONE		 BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Short List
EXPRESSION
BAYAN TELECOMMUNICATIONS / TELEPHONE		 BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Short List
KISS
BAYAN TELECOMMUNICATIONS / TELEPHONE		 BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Short List
A15 Corporate Image
BUSH
BLUE OCEAN PAPER RECYCLING TECHNOLOGY / RECYCLE PAPER		 GREY Beijing CHINA
Bronze Spike
MORTGAGE DEED
BLUE OCEAN PAPER RECYCLING TECHNOLOGY / RECYCLE PAPER		 GREY Beijing CHINA
Short List
STOCK CERTIFICATE
BLUE OCEAN PAPER RECYCLING TECHNOLOGY / RECYCLE PAPER		 GREY Beijing CHINA
Short List
PAPER BATTLEFIELD 1
NIKE HONG KONG / NIKE BASKETBALL LEAGUE		 McCANN WORLDGROUP Hong Kong HONG KONG
Gold Spike
PAPER BATTLEFIELD 2
NIKE HONG KONG / NIKE BASKETBALL LEAGUE		 McCANN WORLDGROUP Hong Kong HONG KONG
Gold Spike
PAPER BATTLEFIELD 3
NIKE HONG KONG / NIKE BASKETBALL LEAGUE		 McCANN WORLDGROUP Hong Kong HONG KONG
Gold Spike
A16 Public Service, Charity & Fund Raising
SHAN SHUI - INDUSTRIAL POLLUTION
CEPF / ENVIRONMENTAL AWARENESS		 JWT SHANGHAI CHINA
Gold Spike
SHAN SHUI-AUTOMOTIVE POLLUTION
CEPF / ENVIRONMENTAL AWARENESS		 JWT SHANGHAI CHINA
Gold Spike
FLOOD
WWF THAILAND / WWF		 OGILVY & MATHER Bangkok THAILAND
Short List
SHARK
WWF / WWF		 JWT SINGAPORE SINGAPORE
Gold Spike
CALF
WWF / WWF		 JWT SINGAPORE SINGAPORE
Gold Spike
CROCODILE
WWF / WWF		 JWT SINGAPORE SINGAPORE
Gold Spike
B01 Best Use of Transit Advertising
IKEA HOME FURNISHING LINER
IKEA JAPAN / IKEA STORE LAUNCH IN KANSAI		 ADK Tokyo JAPAN
Gold Spike
SENSORY LIGHT BOX
NIKON / D700 DIGITAL CAMERA		 CHEIL WORLDWIDE Seoul KOREA
Bronze Spike
STEEL SPAN WIRE
ALTECO / SUPER GLUE		 DDB CHINA GROUP Shanghai CHINA
Bronze Spike
B02 Best use of Ambient Advertising: Special Build
SUNLIGHT
OFFICE DEPOT / PAPER SUPPLIER		 OGILVY SHANGHAI CHINA
Short List
ILLITERIT - BARBED WIRE
NEW CITIZEN PROGRAM / NEW CITIZEN PROGRAM		 OGILVY BEIJING CHINA
Silver Spike
ILLITERATE - GLASS
NEW CITIZEN PROGRAM / NEW CITIZEN PROGRAM		 OGILVY BEIJING CHINA
Silver Spike
LITTLE CHANGE MAKES A BIG DIFFERENCE
UNICEF / CHILDREN'S RIGHTS CHARITY		 CHEIL WORLDWIDE Seoul KOREA
Silver Spike
BERGER NATURAL FINISH COLOURS
BERGER PAINTS INDIA / NATURAL FINISH COLOURS		 JWT INDIA Mumbai INDIA
Silver Spike
ROLLER COASTER
COLGATE-PALMOLIVE / COLGATE 360° TOOTHBRUSH		 Y&R MALAYSIA Kuala Lumpur MALAYSIA
Short List
B03 Best use of Ambient Advertising: Small Scale Special Solutions
HANDWRITTEN NEWSPAPER
SCHWAN-STABILO MARKETING / STABILO MARATHON PEN		 NAGA DDB/RAPP MALAYSIA SELANGOR MALAYSIA
Silver Spike
COTTON CANDY
COLGATE / PALMOLIVE(THAILAND) / COLGATE TOOTHBRUSH		 Y&R THAILAND Bangkok THAILAND
Gold Spike
ICE CREAM
COLGATE / PALMOLIVE(THAILAND) / COLGATE TOOTHBRUSH		 Y&R THAILAND Bangkok THAILAND
Gold Spike
LOLLYPOP
COLGATE / PALMOLIVE(THAILAND) / COLGATE TOOTHBRUSH		 Y&R THAILAND Bangkok THAILAND
Gold Spike
BIKE CLOCK
PIZZA HUT / PIZZA		 BBDO GUERRERO/PROXIMITY PHILIPPINES Makati City THE PHILIPPINES
Silver Spike
B04 Best use of Ambient Advertising: Bar & Restaurants etc.
THE ELUSIVE COASTER
SAB MILLER INDIA / DON'T DRINK & DRIVE BY FOSTER'S		 OGILVY & MATHER Bangalore INDIA
Bronze Spike
OPEN 24 HRS
McDONALD'S / MC THAI		 TBWA\THAILAND Bangkok THAILAND
Silver Spike
B05 Best use of Ambient Advertising: Stunts & Live Advertising
HUMAN VENDING MACHINE WORLD TOUR
UNIQLO / HEATTECH		 DENTSU Tokyo JAPAN
Grand Prix
INVISIBLE CHILD
UNICEF / CHILDREN'S RIGHTS CAMPAIGN		 OGILVY SHANGHAI CHINA
Short List
WISHES COME TO LIFE
NHK ENTERPRISES / DIGITAL ART FESTIVAL TOKYO 2008		 HAKUHODO Tokyo JAPAN
Gold Spike
BRICK
DKSH MALAYSIA / LEGO		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Short List
SHADOW
PEPSICO / PEPSI		 JWT INDIA Mumbai INDIA
Bronze Spike
C01 Poster inc. Point of Purchase
HUMPTY
LEVI'S STRAUSS ASIA PACIFIC DIVISION / JEANS		 BBH ASIA PAC Singapore SINGAPORE
Short List
JACK
LEVI'S STRAUSS ASIA PACIFIC DIVISION / JEANS		 BBH ASIA PAC Singapore SINGAPORE
Short List
PIGS
LEVI'S STRAUSS ASIA PACIFIC DIVISION / JEANS		 BBH ASIA PAC Singapore SINGAPORE
Short List
ALLEY
PROCTER & GAMBLE / SAFEGUARD ANTIBACTERIAL SOAP		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Short List
TOILET
PROCTER & GAMBLE / SAFEGUARD ANTIBACTERIAL SOAP		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Short List
PARK
PROCTER & GAMBLE / SAFEGUARD ANTIBACTERIAL SOAP		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Short List
STOP
GUINNESS ANCHOR BERHAD / GUINNESS		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Bronze Spike
TRAFFIC LIGHT
GUINNESS ANCHOR BERHAD / GUINNESS		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Short List
ROADWORKS
GUINNESS ANCHOR BERHAD / GUINNESS		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Short List
CLIFF
GUINNESS ANCHOR BERHAD / GUINNESS		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Short List
BALL POINT
AMNESTY INTERNATIONAL MALAYSIA / LETTER WRITING CAMPAIGN		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Silver Spike
FELT TIP
AMNESTY INTERNATIONAL MALAYSIA / LETTER WRITING CAMPAIGN		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Silver Spike
FOUNTAIN PEN
AMNESTY INTERNATIONAL MALAYSIA / LETTER WRITING CAMPAIGN		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Silver Spike
AFFAIR
SILVERFISH BOOKS / BOOKS		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Silver Spike
CANDLESTICK
SILVERFISH BOOKS / BOOKS		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Silver Spike
PSYCHO
SILVERFISH BOOKS / BOOKS		 SAATCHI & SAATCHI Petaling Jaya MALAYSIA
Silver Spike
VIDEO CITY JOINT
VIVA VIDEO CITY / ENTERTAINMENT COMPANY		 LOWE PHILIPPINES Makati City THE PHILIPPINES
Silver Spike
CHOPSTICKS
MAO BAO / DISHWASHING LIQUID		 BATES TAIWAN Taipei CHINESE TAIPEI
Short List
DISH
MAO BAO / DISHWASHING LIQUID		 BATES TAIWAN Taipei CHINESE TAIPEI
Short List
SPOON
MAO BAO / DISHWASHING LIQUID		 BATES TAIWAN Taipei CHINESE TAIPEI
Short List
FLASHER FLOOD
MAGNIFICIENT DIAGRAPH / CARREFOUR MALAYSIA		 OGILVY MALAYSIA Kuala Lumpur MALAYSIA
Silver Spike
CAVE-MAN
PERFETTI VAN MELLE / SOUR MARBELS CANDIES		 OGILVY & MATHER Mumbai INDIA
Silver Spike
DIVER
PERFETTI VAN MELLE / SOUR MARBELS CANDIES		 OGILVY & MATHER Mumbai INDIA
Silver Spike
TOURIST
PERFETTI VAN MELLE / SOUR MARBELS CANDIES		 OGILVY & MATHER Mumbai INDIA
Silver Spike
COFFEE
HUAWEI / WATERPROOF MOBILE		 GUANGZHOU NEWSUN/JWT ADVERTISING Guangzhou CHINA
Short List
KITCHEN
BAJAJ ELECTRICALS / EXHAUST FANS		 LEO BURNETT INDIA Mumbai INDIA
Short List
BABY ROOM
BAJAJ ELECTRICALS / EXHAUST FANS		 LEO BURNETT INDIA Mumbai INDIA
Short List
LOO
BAJAJ ELECTRICALS / EXHAUST FANS		 LEO BURNETT INDIA Mumbai INDIA
Short List
SHIRT
PROCTER & GAMBLE NEW YORK / TIDE LAUNDRY DETERGENT		 SAATCHI & SAATCHI GUANGZHOU CHINA
Short List
BATHROBE
PROCTER & GAMBLE NEW YORK / TIDE LAUNDRY DETERGENT		 SAATCHI & SAATCHI GUANGZHOU CHINA
Short List
RACER
PROCTER & GAMBLE / SAFEGUARD GERM PROTECTION		 SAATCHI & SAATCHI GUANGZHOU CHINA
Silver Spike
BATTLESHIP
PROCTER & GAMBLE / SAFEGUARD GERM PROTECTION		 SAATCHI & SAATCHI GUANGZHOU CHINA
Short List
TRAIN
PROCTER & GAMBLE / SAFEGUARD GERM PROTECTION		 SAATCHI & SAATCHI GUANGZHOU CHINA
Bronze Spike
RESCUE - DISASTER
NOKIA INDONESIA / NOKIA NSERIES GPS		 JWT Jakarta INDONESIA
Bronze Spike
TRAVELLER - YMCA
NOKIA INDONESIA / NOKIA NSERIES GPS		 JWT Jakarta INDONESIA
Bronze Spike
EMERGENCY
PHOTOLIBRARY / STOCK IMAGE LIBRARY		 TBWA\TEQUILA SINGAPORE SINGAPORE
Short List
SANCTUARY
PHOTOLIBRARY / STOCK IMAGE LIBRARY		 TBWA\TEQUILA SINGAPORE SINGAPORE
Short List
BLANKET
UNILEVER ASIA / BREEZE WITH COMFORT FABRIC CONDITIONER		 LOWE Bangkok THAILAND
Short List
FHM BRAINS
FHM SINGAPORE / FHM MAGAZINE		 OGILVY & MATHER SINGAPORE SINGAPORE
Short List
TANK REAL-LIFE DIORAMA
TAMIYA SINGAPORE / TAMIYA MODEL KITS		 OGILVY & MATHER SINGAPORE SINGAPORE
Short List
PRICE SLASH
OLYMPUS MALAYSIA / OLYMPUS FE-360		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Bronze Spike
GREEN
MARS MALAYSIA / M&M'S MINIS		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
WHOSE CHILD?
MARS MALAYSIA / M&M'S MINIS		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
BLACK SHEEP
MARS MALAYSIA / M&M'S MINIS		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
CIRCUS
MINI MALAYSIA / MINI		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Bronze Spike
CLUB
MINI MALAYSIA / MINI		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Bronze Spike
BUSHMAN & ESKIMO
CHRYSLER KOREA / JEEP		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
HUSKY & CAMEL
CHRYSLER KOREA / JEEP		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
MOUNTAIN GOAT & CROCODILE
CHRYSLER KOREA / JEEP		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
HIKING & ICE BOOTS
CHRYSLER KOREA / JEEP		 BBDO/PROXIMITY MALAYSIA Kuala Lumpur MALAYSIA
Gold Spike
SOFT BREAD
STANSON MARKETING / HIGH 5 BREAD		 JWT KUALA LUMPUR MALAYSIA
Short List
SMILE
COCA-COLA PACIFIC / COCA-COLA		 EURO RSCG SINGAPORE SINGAPORE
Short List
EXPLORER
NIKON SINGAPORE / S60 CAMERA		 EURO RSCG SINGAPORE SINGAPORE
Short List
VOYEURS
NIKON SINGAPORE / S60 CAMERA		 EURO RSCG SINGAPORE SINGAPORE
Silver Spike
HOTEL
NIKON SINGAPORE / S60 CAMERA		 EURO RSCG SINGAPORE SINGAPORE
Short List
CRAB IN THE PACK
EKCHAI DISTRIBUTION SYSTEMS / TESCO LOTUS		 BBDO BANGKOK THAILAND
Gold Spike
FISH IN THE PACK
EKCHAI DISTRIBUTION SYSTEMS / TESCO LOTUS		 BBDO BANGKOK THAILAND
Gold Spike
PRAWN IN THE PACK
EKCHAI DISTRIBUTION SYSTEMS / TESCO LOTUS		 BBDO BANGKOK THAILAND
Gold Spike
FORWARDS & BACKWARDS
PENGUIN BOOKS MALAYSIA / PENGUIN AUDIOBOOKS		 Y&R MALAYSIA Kuala Lumpur MALAYSIA
Short List
EQUALIZER
PENGUIN BOOKS MALAYSIA / PENGUIN AUDIOBOOKS		 Y&R MALAYSIA Kuala Lumpur MALAYSIA
Short List
SOUND CONTROL
PENGUIN BOOKS MALAYSIA / PENGUIN AUDIOBOOKS		 Y&R MALAYSIA Kuala Lumpur MALAYSIA
Short List
KETCHUP
PROCTER & GAMBLE / TIDE DETERGENT		 LEO BURNETT INDIA Mumbai INDIA
Silver Spike
INK
PROCTER & GAMBLE / TIDE DETERGENT		 LEO BURNETT INDIA Mumbai INDIA
Silver Spike
OIL
PROCTER & GAMBLE / TIDE DETERGENT		 LEO BURNETT INDIA Mumbai INDIA
Silver Spike