| Title | INVISIBLE CHILD |
| Brand | UNICEF |
| Product / Service | CHILDREN'S RIGHTS CAMPAIGN |
| Category | B05. Best use of Ambient Advertising: Stunts & Live Advertising |
| Entrant | OGILVY SHANGHAI, CHINA |
| Entrant Company: | OGILVY SHANGHAI, CHINA |
| Advertising Agency: | OGILVY SHANGHAI, CHINA |
Credits | |
UNICEF’s mission is to help children attain their most basic rights, that of survival and normal development. We invited a renowned painter to camouflage the children’s bodies so as to blend them in with the background. Thus, they were rendered invisible. This was done with three different children in three different locations.