NAPKIN

TitleNAPKIN
BrandSAKURA
Product / ServiceRANGE HOOD
CategoryB04. Best use of Ambient Advertising: Bar & Restaurants etc.
EntrantJWT HK Hong Kong, HONG KONG
Entrant Company:JWT HK Hong Kong, HONG KONG
Advertising Agency:JWT HK Hong Kong, HONG KONG

Credits

Executive Creative DirectorSteven Lee
Creative DirectorGerard Or/Hugo Yiu/Kwong Chi Kit
CopywriterJesse Wong/Terry Pan/Hugo Yiu/Steven Lee
Art DirectorPooh Tang/Ada Wong/Gerard Or/Kwong Chi Kit
IllustratorColin Chan

Execution

In restaurants, it is common practice for people to hold their napkins in front to fend off the grease and smoke from dishes. With the image of Sakura Range Hood printed on napkins, we’ve vividly demonstrated how quick and easy it is for the range hood to keep grease away.